{"id":89500,"date":"2021-12-10T18:00:00","date_gmt":"2021-12-10T18:00:00","guid":{"rendered":"https:\/\/routenote.com\/blog\/?p=89500"},"modified":"2021-12-10T17:29:50","modified_gmt":"2021-12-10T17:29:50","slug":"twitter-tiktok-explore-page","status":"publish","type":"post","link":"https:\/\/routenote.com\/blog\/twitter-tiktok-explore-page\/","title":{"rendered":"Twitter are testing a TikTok-style Explore page"},"content":{"rendered":"\n<p><em>Image Credit: <a href=\"https:\/\/twitter.com\/TwitterSupport\/status\/1468619385472438279\">Twitter<\/a><\/em><\/p>\n\n\n\n<h2 style=\"user-select: auto;\"><span style=\"color: #3366ff; user-select: auto;\">Following in the footsteps of Instagram, YouTube, Snapchat and Spotify, Twitter may be next to copy TikTok&#8217;s feature set.<\/span><\/h2>\n\n\n\n<p>In a Tweet, Twitter announce they have begun testing an updated <em>Explore<\/em> tab on the app. Some people who use Twitter in English on the latest version of Android or iOS will receive the update. Twitter&#8217;s <em>Explore<\/em> tab can be found by tapping the magnifying glass icon at the bottom of the app. Here, users can find content that&#8217;s trending, tailored to them, a great source for breaking news and reactions.<\/p>\n\n\n\n<figure class=\"wp-block-embed is-type-rich is-provider-twitter wp-block-embed-twitter\"><div class=\"wp-block-embed__wrapper\">\n<blockquote class=\"twitter-tweet\" data-width=\"550\" data-dnt=\"true\"><p lang=\"en\" dir=\"ltr\">*checks Explore tab*<br><br>If it\u2019s looking different, then you\u2019re in our latest test: a new Explore experience to help you discover the best content that\u2019s trending. Available in certain countries for some of you who use Twitter in English on Android and iOS. <a href=\"https:\/\/t.co\/PGQwMT8r8B\">pic.twitter.com\/PGQwMT8r8B<\/a><\/p>&mdash; Twitter Support (@TwitterSupport) <a href=\"https:\/\/twitter.com\/TwitterSupport\/status\/1468619385472438279?ref_src=twsrc%5Etfw\">December 8, 2021<\/a><\/blockquote><script async src=\"https:\/\/platform.twitter.com\/widgets.js\" charset=\"utf-8\"><\/script>\n<\/div><\/figure>\n\n\n\n<hr class=\"wp-block-separator\"\/>\n\n\n\n<p>As shown above, the update changes the <em>Explore<\/em> page&#8217;s list based layout to one that&#8217;s&#8230; eerily familiar. From the full-screen content, to vertical scrolling, to the <em style=\"user-select: auto;\">For you<\/em> tab, to the way the username and caption is displayed, Twitter seem to be the next social media platform to copy TikTok. The example below shows videos as the primary focus of the <em style=\"user-select: auto;\">For you<\/em> page, while tapping <em style=\"user-select: auto;\">Trending<\/em> takes you to a more traditional list view.<\/p>\n\n\n\n<figure class=\"wp-block-embed is-type-rich is-provider-twitter wp-block-embed-twitter\"><div class=\"wp-block-embed__wrapper\">\n<blockquote class=\"twitter-tweet\" data-width=\"550\" data-dnt=\"true\"><p lang=\"en\" dir=\"ltr\">Twitter testing a new explore tab! \u2728 <a href=\"https:\/\/twitter.com\/hashtag\/Twitter?src=hash&amp;ref_src=twsrc%5Etfw\">#Twitter<\/a> <a href=\"https:\/\/twitter.com\/MattNavarra?ref_src=twsrc%5Etfw\">@MattNavarra<\/a> <a href=\"https:\/\/t.co\/xJceydZlMI\">pic.twitter.com\/xJceydZlMI<\/a><\/p>&mdash; \u3185 (@WFBrother) <a href=\"https:\/\/twitter.com\/WFBrother\/status\/1468539462560858114?ref_src=twsrc%5Etfw\">December 8, 2021<\/a><\/blockquote><script async src=\"https:\/\/platform.twitter.com\/widgets.js\" charset=\"utf-8\"><\/script>\n<\/div><\/figure>\n\n\n\n<hr class=\"wp-block-separator\"\/>\n\n\n\n<p><a style=\"user-select: auto;\" href=\"https:\/\/twitter.com\/TwitterIndia\/status\/1468515695780515843\">A Tweet from Twitter India suggests a large portion of the testing is happening there,<\/a> incidentally where TikTok was banned last year. Twitter is of course not the first platform to copy TikTok, after Instagram Reels, YouTube Shorts and Snapchat Spotlight launched in the last couple of years. <a href=\"https:\/\/routenote.com\/blog\/spotify-are-testing-a-tiktok-style-feed\/\">Even Spotify recently dipped their toes into the format recently.<\/a><\/p>\n\n\n\n<p>It&#8217;s no wonder all of these companies are experimenting with the formula, as <a style=\"user-select: auto;\" href=\"https:\/\/routenote.com\/blog\/how-many-people-use-tiktok\/\">TikTok pass one billion active users<\/a> and acts as the go to social media platform, particularly for Gen-Z. Despite fooling no one and everyone seeing the feature as a TikTok rip-off, this doesn&#8217;t matter. If the update sees significant usage, we will likely see a larger roll out in the coming weeks. However adoption will require more than copying the design of TikTok. TikTok&#8217;s most addictive feature is the hidden algorithm that understands what you like. Twitter have algorithm-driven content both on the current <em style=\"user-select: auto;\">For you<\/em> page as well as occasional suggestions in the main feed. Judging by my Twitter <em style=\"user-select: auto;\">For you<\/em> page, as well as the feed suggestions, Twitter have a ways to go before matching TikTok&#8217;s level of understanding me.<\/p>\n\n\n\n<hr class=\"wp-block-separator\"\/>\n\n\n\n<p class=\"has-text-align-center\"><strong>Did you know <a href=\"https:\/\/routenote.com\/\">RouteNote<\/a> distribute to <a href=\"http:\/\/routenote.com\/blog\/how-to-get-your-music-on-tiktok-and-earn-money-for-free\/\">TikTok<\/a>, <a href=\"https:\/\/routenote.com\/blog\/how-to-upload-your-music-to-instagram-reels-free\/\">Instagram Reels<\/a>, <a href=\"https:\/\/routenote.com\/blog\/routenote-has-partnered-with-youtube-shorts\/\">YouTube Shorts<\/a> and <a href=\"https:\/\/routenote.com\/partner\">many other streaming services and social media platforms<\/a> for free, allowing artists to earn revenue online?<\/strong><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Following in the footsteps of Instagram, YouTube, Snapchat and Spotify, Twitter may be next to copy TikTok&#8217;s feature set.<\/p>\n","protected":false},"author":9,"featured_media":89502,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[8879],"tags":[497],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v18.4.1 - 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