{"id":89049,"date":"2021-11-25T10:00:00","date_gmt":"2021-11-25T10:00:00","guid":{"rendered":"https:\/\/routenote.com\/blog\/?p=89049"},"modified":"2021-11-25T09:17:58","modified_gmt":"2021-11-25T09:17:58","slug":"spotify-marquee-increases-streams-on-older-releases-by-3x","status":"publish","type":"post","link":"https:\/\/routenote.com\/blog\/spotify-marquee-increases-streams-on-older-releases-by-3x\/","title":{"rendered":"Spotify Marquee increases streams on older releases by 3x"},"content":{"rendered":"\n

Image Credit: Spotify<\/a><\/em><\/p>\n\n\n\n

Spotify’s sponsored recommendations not only boost the streams of your promoted release, but also impact other releases from your catalog.<\/span><\/h2>\n\n\n\n

Spotify Marquee<\/a> is the streaming service’s full-screen, pop-up recommendations for new releases to Free and Premium listeners who have previously shown interest in an artist. Spotify have previously reported that Marquee can help drive a release.<\/a> “Listeners who see a Marquee are more than 2x as likely to save a track or add it to their personal playlists for future listening than if they hadn\u2019t seen the Marquee.” In what Spotify are calling a halo effect for an artist’s entire body of work, Spotify says that people who see and stream a promoted Marquee release are three times more likely to stream the artist’s other releases.<\/p>\n\n\n\n

The update from Spotify comes from a study of over 400 campaigns. Spotify says they are also providing artist teams with more details on how audiences engage with other releases. Spotify for Artists will show the number of listeners, streams, playlist adds and saves across releases, not just the promoted release.<\/p>\n\n\n\n