{"id":89010,"date":"2021-11-23T15:00:00","date_gmt":"2021-11-23T15:00:00","guid":{"rendered":"https:\/\/routenote.com\/blog\/?p=89010"},"modified":"2021-11-23T15:10:05","modified_gmt":"2021-11-23T15:10:05","slug":"are-podcasts-stealing-streams-from-music","status":"publish","type":"post","link":"https:\/\/routenote.com\/blog\/are-podcasts-stealing-streams-from-music\/","title":{"rendered":"Are podcasts stealing streams from music?"},"content":{"rendered":"\n

Music listening in the US has fallen since the rise in popularity of podcasts and spoken word streaming.<\/span><\/h2>\n\n\n\n

Since 2014 music listening has dropped by 8% in the US<\/a>. That small but notable decrease is because of missing listeners who have now turned to spoken word audio, like podcasts and audiobooks, instead.<\/p>\n\n\n\n

The Spoken Word Audio Report<\/em> by NPR and Edison Research<\/a> looked at the listening habits of over 4,000 people above the age of 13. Back in 2014, 80% of listening time was dedicated to music and the rest spoken audio \u2013 that\u2019s now 72%.<\/p>\n\n\n\n

Findings showed that three-quarters of online listeners in the US listened to spoken word audio in the past month. And daily listeners of spoken word content split their listening time equally between music. <\/p>\n\n\n\n

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Image Credit: National Public Media<\/a><\/em><\/figcaption><\/figure><\/div>\n\n\n\n

Not all spoken audio in the US is streamed, though \u2013 22% comes from podcasts<\/a>, 10% audiobooks, 48% is on the radio, and the rest is \u201cother.\u201d In 2014, 79% of spoken word audio was heard on the radio.<\/p>\n\n\n\n