{"id":88796,"date":"2021-11-12T18:00:00","date_gmt":"2021-11-12T18:00:00","guid":{"rendered":"https:\/\/routenote.com\/blog\/?p=88796"},"modified":"2021-11-12T17:22:47","modified_gmt":"2021-11-12T17:22:47","slug":"will-mtv-europe-awards-2021-votes-match-up-to-data-of-the-most-popular-music-today","status":"publish","type":"post","link":"https:\/\/routenote.com\/blog\/will-mtv-europe-awards-2021-votes-match-up-to-data-of-the-most-popular-music-today\/","title":{"rendered":"Will MTV Europe Awards 2021 votes match up to data of the most popular music today?"},"content":{"rendered":"\n

Forget about public votes \u2013 which top artists would win an MTV EMA if online data was the only judge?<\/span><\/h2>\n\n\n\n

The MTV Europe Awards 2021 are approaching, hosted by rapper Saweetie live from Hungary on Sunday 14 November. Voting has closed but, before the winners are announced, music analysts Viberate<\/a> have investigated which nominees would emerge victorious if data alone was the deciding factor.<\/p>\n\n\n\n

Viberate looked at the online popularity of nominees from four MTV EMA categories from November 2020 to November 2021. The results clearly show the huge impact that clever engagement with fans online has on artist popularity, and how long-awaited new releases<\/a> drive up numbers.<\/p>\n\n\n\n

Four award categories were analysed by Viberate<\/a> for the investigation: Best Artist<\/strong>, Best New<\/strong>, Best Group<\/strong>, and Best Push<\/strong>. <\/p>\n\n\n\n

Viberate data shows that Pop<\/a> music dominated nominees in all four analysed categories, with 60% of artists sitting in the genre. And despite the awards being focused on Europe, only six of the 27 nominated artists were from European countries.<\/p>\n\n\n\n

The MTV EMAs are decided by public vote \u2013 so, in theory, the analysis of nominees should match up well with the real winners. Here’s a little of what the Viberate statistics uncovered.<\/p>\n\n\n\n

\n\n\n\n

MTV EMA Best Group 2021<\/h3>\n\n\n\n

Judging by statistics, the Best Group<\/strong> title will be taken by BTS. That comes down to the support from their millions of loyal fans online. The BTS June 2021 single “Butter” has nearly 640 million streams on Spotify<\/a>.<\/p>\n\n\n\n

\n
\n
\"\"<\/figure>
\n
\"\"<\/figure>\n\n\n\n

Image Credit: Viberate<\/a><\/em><\/p>\n<\/div><\/div>\n<\/div>\n<\/div>\n\n\n\n

Meanwhile, Italian band and Eurovision winners<\/a> M\u00e5neskin are the most popular European group, and third biggest overall.<\/p>\n\n\n\n

\n\n\n\n

MTV EMA Best Artist 2021<\/h3>\n\n\n\n

Justin Bieber<\/strong> is the most-nominated artist, with eight MTV Award nominations in total. According to data, he\u2019d take the Best Artist<\/strong> crown, with his savvy use of Instagram<\/a> pushing the numbers up.<\/p>\n\n\n\n

\"\"<\/figure>
\n
\"\"<\/figure>\n\n\n\n

Image Credit: Viberate<\/a><\/em><\/p>\n<\/div><\/div>\n\n\n\n

Ed Sheeran<\/a><\/strong>\u2019s second place position in that category coincides with the release of =<\/a><\/em>, his first album since 2019. He has had nearly three billion views on YouTube<\/a> in the last year.<\/p>\n\n\n\n

\n\n\n\n

MTV EMA Best New Artist 2021<\/h3>\n\n\n\n

Olivia Rodrigo<\/strong> comes out on top as the most popular artist<\/a> in the Best New<\/strong> category, beating Rauw Alejandro<\/strong>, The Kid LAROI<\/strong>, Saweetie<\/strong>, Giveon<\/strong>, and Griff<\/strong>, in that order. <\/p>\n\n\n\n

\"\"
Image Credit: Viberate<\/a><\/em><\/figcaption><\/figure><\/div>\n\n\n\n

Rodrigo\u2019s<\/a> single \u201cDriver\u2019s License\u201d and album Sour <\/em>led to an explosion in popularity at the beginning of the year, pushing her from Disney artist to mainstream prominence.<\/p>\n\n\n\n

\"\"
Image Credit: Viberate<\/a><\/em><\/figcaption><\/figure><\/div>\n\n\n\n

Viberate point to fan engagement, on YouTube<\/a> particularly, as the main reason Rauw Alejandro might bag second place in the Best New category. His videos had over three billion views in a year.<\/p>\n\n\n\n

\n\n\n\n

MTV EMA Best Push 2021<\/h3>\n\n\n\n

Olivia Rodrigo\u2019s newfound fame in 2021<\/a> means that the singer would also grab the Best Push<\/strong> award, going by the year’s online statistics.<\/p>\n\n\n\n

\"\"<\/figure><\/div>\n\n\n\n
\"\"
Image Credit: Viberate<\/a><\/em><\/figcaption><\/figure><\/div>\n\n\n\n
\n\n\n\n

Music award shows have suffered in recent years<\/a>, and not just because of the lack of in-person attendance with the pandemic. GRAMMY viewing figures have slumped<\/a>, down 51% from 2020, whilst behind-the-scenes controversies have made fans, and artists like The Weeknd, turn away. <\/p>\n\n\n\n

The MTV Europe Awards are in a stronger position due to the popular vote structure, which might ensure higher viewing figures from fans tuning in to see if their vote counted. There’ll be performances from the likes of Ed Sheeran, girl in red and Yungblud. <\/p>\n\n\n\n

There’s not long to wait to see if Viberate\u2019s<\/a> predictions, based on stats alone, match up with Sunday\u2019s MTV winners.<\/p>\n","protected":false},"excerpt":{"rendered":"

Forget about public votes \u2013 which nominees would win an MTV EMA if online data was the only judge?<\/p>\n","protected":false},"author":24,"featured_media":88810,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[13],"tags":[],"acf":[],"yoast_head":"\nWill MTV Europe Awards 2021 votes match up to data of the most popular music today? - RouteNote Blog<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/routenote.com\/blog\/will-mtv-europe-awards-2021-votes-match-up-to-data-of-the-most-popular-music-today\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Will MTV Europe Awards 2021 votes match up to data of the most popular music today? - RouteNote Blog\" \/>\n<meta property=\"og:description\" content=\"Forget about public votes \u2013 which nominees would win an MTV EMA if online data was the only judge?\" \/>\n<meta property=\"og:url\" content=\"https:\/\/routenote.com\/blog\/will-mtv-europe-awards-2021-votes-match-up-to-data-of-the-most-popular-music-today\/\" \/>\n<meta property=\"og:site_name\" content=\"RouteNote Blog\" \/>\n<meta property=\"article:published_time\" content=\"2021-11-12T18:00:00+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2021-11-12T17:22:47+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/routenote.com\/blog\/wp-content\/uploads\/2021\/11\/mtv-ema-winning-artists-2021.png\" \/>\n\t<meta property=\"og:image:width\" content=\"1000\" \/>\n\t<meta property=\"og:image:height\" content=\"800\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Madeleine Amos\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"3 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Organization\",\"@id\":\"https:\/\/routenote.com\/blog\/#organization\",\"name\":\"RouteNote\",\"url\":\"https:\/\/routenote.com\/blog\/\",\"sameAs\":[],\"logo\":{\"@type\":\"ImageObject\",\"@id\":\"https:\/\/routenote.com\/blog\/#logo\",\"inLanguage\":\"en-US\",\"url\":\"https:\/\/routenote.com\/blog\/wp-content\/uploads\/2020\/11\/routenote-logo.jpg\",\"contentUrl\":\"https:\/\/routenote.com\/blog\/wp-content\/uploads\/2020\/11\/routenote-logo.jpg\",\"width\":1000,\"height\":1000,\"caption\":\"RouteNote\"},\"image\":{\"@id\":\"https:\/\/routenote.com\/blog\/#logo\"}},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/routenote.com\/blog\/#website\",\"url\":\"https:\/\/routenote.com\/blog\/\",\"name\":\"RouteNote Blog\",\"description\":\"The World of Digital Music - Distribution - Stores and Free Music\",\"publisher\":{\"@id\":\"https:\/\/routenote.com\/blog\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/routenote.com\/blog\/?s={search_term_string}\"},\"query-input\":\"required name=search_term_string\"}],\"inLanguage\":\"en-US\"},{\"@type\":\"ImageObject\",\"@id\":\"https:\/\/routenote.com\/blog\/will-mtv-europe-awards-2021-votes-match-up-to-data-of-the-most-popular-music-today\/#primaryimage\",\"inLanguage\":\"en-US\",\"url\":\"https:\/\/routenote.com\/blog\/wp-content\/uploads\/2021\/11\/mtv-ema-winning-artists-2021.png\",\"contentUrl\":\"https:\/\/routenote.com\/blog\/wp-content\/uploads\/2021\/11\/mtv-ema-winning-artists-2021.png\",\"width\":1000,\"height\":800,\"caption\":\"olivia rodrigo ed sheeran and justin bieber biggest artists in the world 2021\"},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/routenote.com\/blog\/will-mtv-europe-awards-2021-votes-match-up-to-data-of-the-most-popular-music-today\/#webpage\",\"url\":\"https:\/\/routenote.com\/blog\/will-mtv-europe-awards-2021-votes-match-up-to-data-of-the-most-popular-music-today\/\",\"name\":\"Will MTV Europe Awards 2021 votes match up to data of the most popular music today? - RouteNote Blog\",\"isPartOf\":{\"@id\":\"https:\/\/routenote.com\/blog\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/routenote.com\/blog\/will-mtv-europe-awards-2021-votes-match-up-to-data-of-the-most-popular-music-today\/#primaryimage\"},\"datePublished\":\"2021-11-12T18:00:00+00:00\",\"dateModified\":\"2021-11-12T17:22:47+00:00\",\"breadcrumb\":{\"@id\":\"https:\/\/routenote.com\/blog\/will-mtv-europe-awards-2021-votes-match-up-to-data-of-the-most-popular-music-today\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/routenote.com\/blog\/will-mtv-europe-awards-2021-votes-match-up-to-data-of-the-most-popular-music-today\/\"]}]},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/routenote.com\/blog\/will-mtv-europe-awards-2021-votes-match-up-to-data-of-the-most-popular-music-today\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/routenote.com\/blog\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Will MTV Europe Awards 2021 votes match up to data of the most popular music today?\"}]},{\"@type\":\"Article\",\"@id\":\"https:\/\/routenote.com\/blog\/will-mtv-europe-awards-2021-votes-match-up-to-data-of-the-most-popular-music-today\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/routenote.com\/blog\/will-mtv-europe-awards-2021-votes-match-up-to-data-of-the-most-popular-music-today\/#webpage\"},\"author\":{\"@id\":\"https:\/\/routenote.com\/blog\/#\/schema\/person\/681c9fd50fd43a10dc30b10cb5e87667\"},\"headline\":\"Will MTV Europe Awards 2021 votes match up to data of the most popular music today?\",\"datePublished\":\"2021-11-12T18:00:00+00:00\",\"dateModified\":\"2021-11-12T17:22:47+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/routenote.com\/blog\/will-mtv-europe-awards-2021-votes-match-up-to-data-of-the-most-popular-music-today\/#webpage\"},\"wordCount\":579,\"publisher\":{\"@id\":\"https:\/\/routenote.com\/blog\/#organization\"},\"image\":{\"@id\":\"https:\/\/routenote.com\/blog\/will-mtv-europe-awards-2021-votes-match-up-to-data-of-the-most-popular-music-today\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/routenote.com\/blog\/wp-content\/uploads\/2021\/11\/mtv-ema-winning-artists-2021.png\",\"articleSection\":[\"Artist \/ Label News\"],\"inLanguage\":\"en-US\"},{\"@type\":\"Person\",\"@id\":\"https:\/\/routenote.com\/blog\/#\/schema\/person\/681c9fd50fd43a10dc30b10cb5e87667\",\"name\":\"Madeleine Amos\",\"image\":{\"@type\":\"ImageObject\",\"@id\":\"https:\/\/routenote.com\/blog\/#personlogo\",\"inLanguage\":\"en-US\",\"url\":\"https:\/\/secure.gravatar.com\/avatar\/995af743aeac7c643564c9567ab0caa6?s=96&d=blank&r=g\",\"contentUrl\":\"https:\/\/secure.gravatar.com\/avatar\/995af743aeac7c643564c9567ab0caa6?s=96&d=blank&r=g\",\"caption\":\"Madeleine Amos\"},\"description\":\"I write about music for RouteNote, sharing fun stuff, news, and tips and tricks for musicians and producers. Also a saxophonist and hater of marmalade.\",\"url\":\"https:\/\/routenote.com\/blog\/author\/maddi\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Will MTV Europe Awards 2021 votes match up to data of the most popular music today? - RouteNote Blog","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/routenote.com\/blog\/will-mtv-europe-awards-2021-votes-match-up-to-data-of-the-most-popular-music-today\/","og_locale":"en_US","og_type":"article","og_title":"Will MTV Europe Awards 2021 votes match up to data of the most popular music today? - RouteNote Blog","og_description":"Forget about public votes \u2013 which nominees would win an MTV EMA if online data was the only judge?","og_url":"https:\/\/routenote.com\/blog\/will-mtv-europe-awards-2021-votes-match-up-to-data-of-the-most-popular-music-today\/","og_site_name":"RouteNote Blog","article_published_time":"2021-11-12T18:00:00+00:00","article_modified_time":"2021-11-12T17:22:47+00:00","og_image":[{"width":1000,"height":800,"url":"https:\/\/routenote.com\/blog\/wp-content\/uploads\/2021\/11\/mtv-ema-winning-artists-2021.png","type":"image\/png"}],"twitter_card":"summary_large_image","twitter_misc":{"Written by":"Madeleine Amos","Est. reading time":"3 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Organization","@id":"https:\/\/routenote.com\/blog\/#organization","name":"RouteNote","url":"https:\/\/routenote.com\/blog\/","sameAs":[],"logo":{"@type":"ImageObject","@id":"https:\/\/routenote.com\/blog\/#logo","inLanguage":"en-US","url":"https:\/\/routenote.com\/blog\/wp-content\/uploads\/2020\/11\/routenote-logo.jpg","contentUrl":"https:\/\/routenote.com\/blog\/wp-content\/uploads\/2020\/11\/routenote-logo.jpg","width":1000,"height":1000,"caption":"RouteNote"},"image":{"@id":"https:\/\/routenote.com\/blog\/#logo"}},{"@type":"WebSite","@id":"https:\/\/routenote.com\/blog\/#website","url":"https:\/\/routenote.com\/blog\/","name":"RouteNote Blog","description":"The World of Digital Music - Distribution - Stores and Free Music","publisher":{"@id":"https:\/\/routenote.com\/blog\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/routenote.com\/blog\/?s={search_term_string}"},"query-input":"required name=search_term_string"}],"inLanguage":"en-US"},{"@type":"ImageObject","@id":"https:\/\/routenote.com\/blog\/will-mtv-europe-awards-2021-votes-match-up-to-data-of-the-most-popular-music-today\/#primaryimage","inLanguage":"en-US","url":"https:\/\/routenote.com\/blog\/wp-content\/uploads\/2021\/11\/mtv-ema-winning-artists-2021.png","contentUrl":"https:\/\/routenote.com\/blog\/wp-content\/uploads\/2021\/11\/mtv-ema-winning-artists-2021.png","width":1000,"height":800,"caption":"olivia rodrigo ed sheeran and justin bieber biggest artists in the world 2021"},{"@type":"WebPage","@id":"https:\/\/routenote.com\/blog\/will-mtv-europe-awards-2021-votes-match-up-to-data-of-the-most-popular-music-today\/#webpage","url":"https:\/\/routenote.com\/blog\/will-mtv-europe-awards-2021-votes-match-up-to-data-of-the-most-popular-music-today\/","name":"Will MTV Europe Awards 2021 votes match up to data of the most popular music today? - RouteNote Blog","isPartOf":{"@id":"https:\/\/routenote.com\/blog\/#website"},"primaryImageOfPage":{"@id":"https:\/\/routenote.com\/blog\/will-mtv-europe-awards-2021-votes-match-up-to-data-of-the-most-popular-music-today\/#primaryimage"},"datePublished":"2021-11-12T18:00:00+00:00","dateModified":"2021-11-12T17:22:47+00:00","breadcrumb":{"@id":"https:\/\/routenote.com\/blog\/will-mtv-europe-awards-2021-votes-match-up-to-data-of-the-most-popular-music-today\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/routenote.com\/blog\/will-mtv-europe-awards-2021-votes-match-up-to-data-of-the-most-popular-music-today\/"]}]},{"@type":"BreadcrumbList","@id":"https:\/\/routenote.com\/blog\/will-mtv-europe-awards-2021-votes-match-up-to-data-of-the-most-popular-music-today\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/routenote.com\/blog\/"},{"@type":"ListItem","position":2,"name":"Will MTV Europe Awards 2021 votes match up to data of the most popular music today?"}]},{"@type":"Article","@id":"https:\/\/routenote.com\/blog\/will-mtv-europe-awards-2021-votes-match-up-to-data-of-the-most-popular-music-today\/#article","isPartOf":{"@id":"https:\/\/routenote.com\/blog\/will-mtv-europe-awards-2021-votes-match-up-to-data-of-the-most-popular-music-today\/#webpage"},"author":{"@id":"https:\/\/routenote.com\/blog\/#\/schema\/person\/681c9fd50fd43a10dc30b10cb5e87667"},"headline":"Will MTV Europe Awards 2021 votes match up to data of the most popular music today?","datePublished":"2021-11-12T18:00:00+00:00","dateModified":"2021-11-12T17:22:47+00:00","mainEntityOfPage":{"@id":"https:\/\/routenote.com\/blog\/will-mtv-europe-awards-2021-votes-match-up-to-data-of-the-most-popular-music-today\/#webpage"},"wordCount":579,"publisher":{"@id":"https:\/\/routenote.com\/blog\/#organization"},"image":{"@id":"https:\/\/routenote.com\/blog\/will-mtv-europe-awards-2021-votes-match-up-to-data-of-the-most-popular-music-today\/#primaryimage"},"thumbnailUrl":"https:\/\/routenote.com\/blog\/wp-content\/uploads\/2021\/11\/mtv-ema-winning-artists-2021.png","articleSection":["Artist \/ Label News"],"inLanguage":"en-US"},{"@type":"Person","@id":"https:\/\/routenote.com\/blog\/#\/schema\/person\/681c9fd50fd43a10dc30b10cb5e87667","name":"Madeleine Amos","image":{"@type":"ImageObject","@id":"https:\/\/routenote.com\/blog\/#personlogo","inLanguage":"en-US","url":"https:\/\/secure.gravatar.com\/avatar\/995af743aeac7c643564c9567ab0caa6?s=96&d=blank&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/995af743aeac7c643564c9567ab0caa6?s=96&d=blank&r=g","caption":"Madeleine Amos"},"description":"I write about music for RouteNote, sharing fun stuff, news, and tips and tricks for musicians and producers. Also a saxophonist and hater of marmalade.","url":"https:\/\/routenote.com\/blog\/author\/maddi\/"}]}},"jetpack_featured_media_url":"https:\/\/routenote.com\/blog\/wp-content\/uploads\/2021\/11\/mtv-ema-winning-artists-2021.png","_links":{"self":[{"href":"https:\/\/routenote.com\/blog\/wp-json\/wp\/v2\/posts\/88796"}],"collection":[{"href":"https:\/\/routenote.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/routenote.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/routenote.com\/blog\/wp-json\/wp\/v2\/users\/24"}],"replies":[{"embeddable":true,"href":"https:\/\/routenote.com\/blog\/wp-json\/wp\/v2\/comments?post=88796"}],"version-history":[{"count":0,"href":"https:\/\/routenote.com\/blog\/wp-json\/wp\/v2\/posts\/88796\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/routenote.com\/blog\/wp-json\/wp\/v2\/media\/88810"}],"wp:attachment":[{"href":"https:\/\/routenote.com\/blog\/wp-json\/wp\/v2\/media?parent=88796"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/routenote.com\/blog\/wp-json\/wp\/v2\/categories?post=88796"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/routenote.com\/blog\/wp-json\/wp\/v2\/tags?post=88796"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}