{"id":88700,"date":"2021-11-05T14:00:00","date_gmt":"2021-11-05T14:00:00","guid":{"rendered":"https:\/\/routenote.com\/blog\/?p=88700"},"modified":"2021-11-05T13:42:50","modified_gmt":"2021-11-05T13:42:50","slug":"promote-a-music-video-10-tips-for-more-views","status":"publish","type":"post","link":"https:\/\/routenote.com\/blog\/promote-a-music-video-10-tips-for-more-views\/","title":{"rendered":"Promote a music video \u2013 10 tips for more views"},"content":{"rendered":"\n<h2><span style=\"color:#3366FF\">Good music video promo guarantees you views on YouTube, Facebook and elsewhere. Check out these 10 best music video promotion ideas.<\/span><\/h2>\n\n\n\n<p>As well as being a chance to get creative and explore the stylistic, artistic side of your <a href=\"http:\/\/RouteNote distribution https:\/\/routenote.com\/blog\/get-your-music-to-millions-of-listeners\/\">music<\/a>, a video is an important marketing tool for your new release.<\/p>\n\n\n\n<p>The rollout of a new video is a campaign with a whole lot of potential to build excitement around your music. An incredible video, made with social media sharing in mind, can send streams and sales of the song into the stratosphere.<\/p>\n\n\n\n<p>So how can you make sure that your video does well, without spending loads of money on PR? Well. First <a href=\"https:\/\/routenote.com\/blog\/how-to-make-a-perfect-music-video\/\">head here to check out our guide to making your music video<\/a>, from the simplest lyric video to an extended multi-camera epic&#8230; and then come back for some quick tips on how to promote music videos.<\/p>\n\n\n\n<hr class=\"wp-block-separator\"\/>\n\n\n\n<h3>When to release your video<\/h3>\n\n\n\n<p>So you\u2019ve made your music video \u2013 but when to drop it? It\u2019s a good idea to hold back and release your video at least a week after your song is released. In that week you can crank up the suspense of releasing your official music video.<\/p>\n\n\n\n<p>You might also want to first release a lyric video, at the same time as your track. That way you\u2019re spreading out the audience engagement, giving the song <a href=\"https:\/\/routenote.com\/blog\/push-fm-free-one-link-for-instagram-and-tiktok\/\">push <\/a>after push once the initial hype of release day has faded.<\/p>\n\n\n\n<hr class=\"wp-block-separator\"\/>\n\n\n\n<h3>Identify your audience<\/h3>\n\n\n\n<p>Look at your social stats and work out where you get the most engagement. If your <a href=\"https:\/\/routenote.com\/blog\/discoverable-on-tiktok\/\">TikTok <\/a>is blowing up, it makes sense to place a focus there. <\/p>\n\n\n\n<p>But be careful \u2013 social media users are fickle, and the same strategy might not work exactly as before. Sometimes you need to try new things, posting at different times or making different content. Which leads us to&#8230;<\/p>\n\n\n\n<hr class=\"wp-block-separator\"\/>\n\n\n\n<h3>Social media promotion<\/h3>\n\n\n\n<p>Every social media platform has its own unique algorithm. Don\u2019t post your YouTube video on Facebook \u2013 make a Facebook video instead, and the algorithm will thank you.<\/p>\n\n\n\n<p style=\"text-align:center\"><iframe loading=\"lazy\" title=\"5 Marketing Tips For Artists 2021\" width=\"720\" height=\"405\" src=\"https:\/\/www.youtube.com\/embed\/KfpHtuDHAjc?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture\" allowfullscreen><\/iframe><\/p>\n\n\n\n<p>Social media apps like it when you use their latest feature \u2013 for example, <a href=\"https:\/\/routenote.com\/blog\/get-your-music-out-on-instagram\/\">Instagram <\/a>is pushing videos now, so Reels will do better than static photos. <\/p>\n\n\n\n<p>But be aware that social media is constantly looking to the next thing, so chasing trends is an exhausting and often fruitless experiment. Try and be natural about what you post \u2013 but within a framework of a mapped out social media strategy.<\/p>\n\n\n\n<hr class=\"wp-block-separator\"\/>\n\n\n\n<h3>Build up the suspense<\/h3>\n\n\n\n<p>You\u2019re not <a href=\"https:\/\/www.instagram.com\/p\/CUpkLl3g0nx\/\">Adele<\/a>, so it\u2019s going to take more than a single post to whip everyone into a frenzy. Start promoting weeks before your video is due to be released.<\/p>\n\n\n\n<p>Promo can start when you\u2019re shooting the video \u2013 or even in the planning stages. Fans love fun, spontaneous behind the scenes content, so try posting short clips or photos of the location or the backdrop of the set, without giving too much away of course!<\/p>\n\n\n\n<hr class=\"wp-block-separator\"\/>\n\n\n\n<h3>Share clips<\/h3>\n\n\n\n<p>Music videos are instantly shareable as they are, but pre-release you can drop still images and <a href=\"https:\/\/routenote.com\/blog\/short-video-apps-in-india-are-booming\/\">smaller clips<\/a> showing the video release date clearly, to entice your social media followers into checking out the full video when it drops.<\/p>\n\n\n\n<p>Once the video is out you can keep sharing snippets. Choose the most eye-catching part of your video and edit it into a small shareable clip to splash across <a href=\"https:\/\/routenote.com\/blog\/get-bonus-music-promotion-benefits-on-push-fm-free-as-a-routenote-user\/\">social media<\/a>. Pick dramatic stills to pop into your Stories and on carousels.<\/p>\n\n\n\n<hr class=\"wp-block-separator\"\/>\n\n\n\n<h3>Don\u2019t forget SEO<\/h3>\n\n\n\n<p>Search engine optimisation may not be sexy, but it\u2019s vital if you\u2019re releasing your video on <a href=\"https:\/\/routenote.com\/blog\/how-to-make-money-from-youtube\/\">YouTube <\/a>\u2013 which you should be, it\u2019s where most people discover new music. There\u2019s no point sending the video out into the vast internet without making it findable by Google.<\/p>\n\n\n\n<p>We\u2019ve got some <a href=\"https:\/\/routenote.com\/blog\/10-essential-seo-tips-for-musicians\/\">starter tips on SEO for musicians here<\/a>. At the very least, you need to make sure all your metadata matches, your tags are going to reach the right audience, and your <a href=\"https:\/\/routenote.com\/blog\/how-to-write-a-good-music-artist-bio-5-top-tips\/\">bio<\/a> is optimised.<\/p>\n\n\n\n<hr class=\"wp-block-separator\"\/>\n\n\n\n<h3>Play the algorithm game<\/h3>\n\n\n\n<p>Music marketers <a href=\"https:\/\/youtu.be\/h9lzsjUBMFA\">Burstimo recommend<\/a> giving your video on YouTube an intriguing title \u2013 not just \u201c[Artist Name] \u2013 [Track Title] \u2013 Official Video\u201d, but something clickable and YouTube-friendly, such as \u201cThis music video cost me $1 to make!\u201d Then you can change it to your track name later once you\u2019ve built up music video views.<\/p>\n\n\n\n<p style=\"text-align:center\"><iframe loading=\"lazy\" title=\"How To Easily Get Music Video Views | Free Music Video Promotion\" width=\"720\" height=\"405\" src=\"https:\/\/www.youtube.com\/embed\/h9lzsjUBMFA?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture\" allowfullscreen><\/iframe><\/p>\n\n\n\n<hr class=\"wp-block-separator\"\/>\n\n\n\n<h3>Curators<\/h3>\n\n\n\n<p>Get in touch with the tastemakers of the music world to ensure a share once the video drops. Research music <a href=\"https:\/\/routenote.com\/blog\/power-of-press-with-karl-johnson-hard-of-hearing-music\/\">blogs<\/a> and send out a press release. Check out <a href=\"https:\/\/routenote.com\/blog\/how-to-effectively-run-your-own-pr-campaign\/\">SubmitHub and Musosoup<\/a>.<\/p>\n\n\n\n<p>YouTube playlists curators are another source of promo. Search for your <a href=\"https:\/\/routenote.com\/blog\/the-most-popular-music-genre-in-the-world\/\">music genre<\/a> on YouTube and find a playlist you think will be a good fit for your video. Head to the About page of the playlist creator \u2013 if they have an email address, get in contact to pitch your video for inclusion on their list.<\/p>\n\n\n\n<hr class=\"wp-block-separator\"\/>\n\n\n\n<h3>Social sharing tips<\/h3>\n\n\n\n<p>Tease the video across all your <a href=\"https:\/\/routenote.com\/blog\/10-top-tips-for-musicians-using-social-media-2021\/\">social media accounts<\/a>, from Facebook to <a href=\"https:\/\/routenote.com\/blog\/10-ways-to-be-successful-as-a-musician-on-tiktok-in-2021\/\">TikTok <\/a>to Reddit. Don\u2019t forget about your website \u2013 you\u2019ve got one of those, right? It\u2019s the place that should come up first on Google, showing your discography, <a href=\"https:\/\/routenote.com\/blog\/how-to-book-your-first-gig\/\">tour dates<\/a>, and so on. <\/p>\n\n\n\n<p>If you have a newsletter mailing list, promote the video before it drops and afterwards to grab people\u2019s attention within their inboxes.<\/p>\n\n\n\n<p>Also \u2013 choose a thumbnail for your video that\u2019s going to catch people\u2019s eye and sums up the mood of the video.<\/p>\n\n\n\n<hr class=\"wp-block-separator\"\/>\n\n\n\n<h3>Ads<\/h3>\n\n\n\n<p>Once the video is out, you need to keep pushing it on <a href=\"https:\/\/routenote.com\/blog\/social-networking-for-musicians\/\">social media<\/a>. Depending on your budget, it might be worth investing in ads on YouTube and across social media. For YouTube especially, it\u2019s a way to immediately get your music video in front of the correct audience. Similarly you can tailor Facebook and Instagram ads to target the right fans.<\/p>\n\n\n\n<hr class=\"wp-block-separator\"\/>\n\n\n\n<p>Applying just a few of these tips will help you get more views on your music video. No matter your feelings around social networking, unfortunately you\u2019ve <em>got <\/em>to play the social game. <\/p>\n\n\n\n<p>Promotion takes time and a lot of energy, yes. But you\u2019ll be rewarded with great results. \u00a0<\/p>\n\n\n\n<hr class=\"wp-block-separator\"\/>\n\n\n\n<p class=\"has-text-align-center\"><strong><a href=\"http:\/\/routenote.com\">Never mind the video \u2013 where are you releasing your song, and how much are you paying to do it? RouteNote upload tracks to streaming services and across social media, helping independent artists release their music for free. <\/a><\/strong><\/p>\n\n\n\n<p class=\"has-text-align-center\"><strong><a href=\"http:\/\/routenote.com\">Join us here, and send your song around the world.<\/a><\/strong><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Good music video promo guarantees you views on YouTube, Facebook and elsewhere. Check out these 10 best music video promotion ideas.<\/p>\n","protected":false},"author":24,"featured_media":88701,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[24798],"tags":[196,179],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v18.4.1 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Promote a music video \u2013 10 tips for more views - RouteNote Blog<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/routenote.com\/blog\/promote-a-music-video-10-tips-for-more-views\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Promote a music video \u2013 10 tips for more views - RouteNote Blog\" \/>\n<meta property=\"og:description\" content=\"Good music video promo guarantees you views on YouTube, Facebook and elsewhere. Check out these 10 best music video promotion ideas.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/routenote.com\/blog\/promote-a-music-video-10-tips-for-more-views\/\" \/>\n<meta property=\"og:site_name\" content=\"RouteNote Blog\" \/>\n<meta property=\"article:published_time\" content=\"2021-11-05T14:00:00+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2021-11-05T13:42:50+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/routenote.com\/blog\/wp-content\/uploads\/2021\/11\/how-to-promote-music-videos.png\" \/>\n\t<meta property=\"og:image:width\" content=\"1200\" \/>\n\t<meta property=\"og:image:height\" content=\"800\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Madeleine Amos\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"5 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Organization\",\"@id\":\"https:\/\/routenote.com\/blog\/#organization\",\"name\":\"RouteNote\",\"url\":\"https:\/\/routenote.com\/blog\/\",\"sameAs\":[],\"logo\":{\"@type\":\"ImageObject\",\"@id\":\"https:\/\/routenote.com\/blog\/#logo\",\"inLanguage\":\"en-US\",\"url\":\"https:\/\/routenote.com\/blog\/wp-content\/uploads\/2020\/11\/routenote-logo.jpg\",\"contentUrl\":\"https:\/\/routenote.com\/blog\/wp-content\/uploads\/2020\/11\/routenote-logo.jpg\",\"width\":1000,\"height\":1000,\"caption\":\"RouteNote\"},\"image\":{\"@id\":\"https:\/\/routenote.com\/blog\/#logo\"}},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/routenote.com\/blog\/#website\",\"url\":\"https:\/\/routenote.com\/blog\/\",\"name\":\"RouteNote Blog\",\"description\":\"The World of Digital Music - 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