{"id":88584,"date":"2021-11-02T12:00:00","date_gmt":"2021-11-02T12:00:00","guid":{"rendered":"https:\/\/routenote.com\/blog\/?p=88584"},"modified":"2022-03-18T14:37:03","modified_gmt":"2022-03-18T14:37:03","slug":"instagrams-add-yours-story-sticker","status":"publish","type":"post","link":"https:\/\/routenote.com\/blog\/instagrams-add-yours-story-sticker\/","title":{"rendered":"How Instagram’s new ‘Add Yours’ Story Sticker can increase engagement and exposure to your profile"},"content":{"rendered":"\n

Image Credit: Instagram<\/a><\/em><\/p>\n\n\n\n

Instagram’s ‘Add Yours’ Sticker creates a public thread where anyone can browse through or add their own Story.<\/span><\/h2>\n\n\n\n

After testing the Sticker in Japan and Indonesia last month, Instagram are now rolling out ‘Add Yours’ globally. Anyone can create ‘Add Yours’ prompts for anything in Instagram Stories, such as #OOTD in the example above. Others can then see who started it, browse the thread or add their own Story. To respond to another’s Sticker, simply tap Add Yours<\/em> on their Story.<\/p>\n\n\n\n

With all of the Stories in one place, the new feature works in a similar way to hashtags or the duet<\/em> feature in TikTok, that encourages cooperation. Fans love the opportunity to collaborate with the artists they love. For artists, influencers and casual users alike, ‘Add Yours’ Stickers should help boost engagement and exposure from those browsing the thread.<\/p>\n\n\n\n

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Add Yours = a sticker that creates public threads in Stories 🤝

With custom prompts and public responses, you can share the sticker and see who responds to it in their own Stories. pic.twitter.com\/C9AXiFEo92<\/a><\/p>— Instagram (@instagram) November 1, 2021<\/a><\/blockquote>