{"id":88547,"date":"2021-11-01T12:00:00","date_gmt":"2021-11-01T12:00:00","guid":{"rendered":"https:\/\/routenote.com\/blog\/?p=88547"},"modified":"2021-11-02T10:26:59","modified_gmt":"2021-11-02T10:26:59","slug":"amazon-clubhouse-app","status":"publish","type":"post","link":"https:\/\/routenote.com\/blog\/amazon-clubhouse-app\/","title":{"rendered":"Amazon’s own Clubhouse app will threaten traditional radio"},"content":{"rendered":"\n

Image Credit: Eric Nopanen<\/a><\/em><\/p>\n\n\n\n

Amazon looks to disrupt traditional radio with planned Clubhouse competitor that will let users turn into live audio radio hosts.<\/span><\/h2>\n\n\n\n

We\u2019ve got more news about Amazon\u2019s Clubhouse competitor, apparently codenamed \u201cProject Mike.\u201d As noted in September when rumours first surfaced<\/a>, the live audio feature will be music-focused, and now The Verge<\/em> has seen a presentation<\/a> that revealed that the app will closely mimic live radio shows.<\/p>\n\n\n\n

Whilst Clubhouse <\/a>focuses on the social media<\/a> aspect of letting anyone grab the mic, Amazon\u2019s own version will aim to make hosts feel like they\u2019re broadcasting their own radio show. Anyone will be able to act as a radio jockey<\/a>, lining up music from the Amazon Music catalogue to play on their shows. That\u2019s potentially great news for anyone who has put their music on Amazon Music<\/a> through a distributor like RouteNote<\/a>.<\/p>\n\n\n\n

The Verge<\/em> also learned that the app will launch in the US to begin with. Amazon <\/a>will apparently be looking to attract celebrities to create eye-catching content, along with smaller curators, at least initially.<\/p>\n\n\n\n

The “Project Mike” app will have hashtags of trending topics, featured creators, with searchable content. The feature will be available on the app and through Amazon Music<\/a>, Audible, Twitch and Alexa devices. Listeners can use Alexa to interact with shows by voice alone. And the app will be available to use in cars<\/a>, which aligns it well and truly with a radio experience.<\/p>\n\n\n\n

Live audio apps have been popping up all over the place since Clubhouse launched last year. The Clubhouse hype may have died down considerably, but other tech companies continue to build on their own versions. There\u2019s Spotify Greenroom<\/a>, Twitter Spaces<\/a>, and Facebook Live Audio Rooms<\/a>, to name a few. Clubhouse itself continues to evolve, still rolling out new features<\/a>.<\/p>\n\n\n\n

Besides the focus on music, there\u2019ll be shows about comedy, pop culture and sports. Music seems a natural fit for the live audio medium, with the potential for live performances, interviews and album <\/a>commentary. Q&As and AMAs on the likes of Instagram Stories<\/a> are always popular, and being able to ask questions in real time would be a big draw for fans.<\/p>\n\n\n\n

Exactly what shape the feature will take and when it will launch is yet to be confirmed by Amazon<\/a>, but with Apple Music<\/a> and other music platforms already running their own versions of radio, traditional radio stations will be looking nervously to the future.<\/p>\n\n\n\n

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