{"id":88342,"date":"2021-10-18T16:03:43","date_gmt":"2021-10-18T15:03:43","guid":{"rendered":"https:\/\/routenote.com\/blog\/?p=88342"},"modified":"2021-10-18T16:03:43","modified_gmt":"2021-10-18T15:03:43","slug":"a-year-of-youtube-shorts","status":"publish","type":"post","link":"https:\/\/routenote.com\/blog\/a-year-of-youtube-shorts\/","title":{"rendered":"What YouTube have learned after a year of YouTube Shorts"},"content":{"rendered":"\n

Image Credit: SeanDoesMagic<\/a>, Dental Digest<\/a>, Jake Fellman<\/a><\/p>\n\n\n\n

YouTube launched Shorts, their TikTok rival, one year ago. Here’s what the video streaming service has learned from short-form video so far.<\/span><\/h2>\n\n\n\n

YouTube Shorts is the platform’s latest feature, a feed of vertically scrolled, endless videos under one minute. The early beta launched one year ago in India<\/a> and is now in over 100 countries,<\/a> pulling in over 15 billion views per day.<\/a> YouTube Shorts’s product lead Todd Sherman has shared key insights and spotlighted some communities that are growing on Shorts.<\/p>\n\n\n\n

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“Creators getting started – and ones to watch<\/strong>“<\/h3>\n\n\n\n

YouTube Shorts has brought in a new wave of mobile-first creators. Since September 2020 to September 2021, the average number of daily first time creators has more than doubled. Supporting these creators, YouTube has expanded the Shorts Fund<\/a> into 30+ more countries globally, to start rewarding creators for delighting the community with Shorts.<\/p>\n\n\n\n

YouTube have highlighted five creators making an impact across Shorts to keep an eye on:<\/p>\n\n\n\n

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Image Credit: YouTube<\/a><\/em><\/figcaption><\/figure><\/div>\n\n\n\n

“DankScole<\/strong><\/a> isn\u2019t afraid to find humor in life, with family, relationships and more. After she started uploading content to Shorts in February, her channel grew by more than one million subscribers and 300 million views in just one month. Her fun, comical Shorts have only continued to charm fans as she keeps growing her channel.”<\/p>\n\n\n\n

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Image Credit: YouTube<\/a><\/em><\/figcaption><\/figure><\/div>\n\n\n\n

“Nineteen-year-old college student Katie Feeney<\/strong><\/a> continues to shine with Shorts that people of all ages can relate to. From dorm life and studying to lifestyle tips, Katie\u2019s Shorts are giving people something to smile about. It\u2019s no surprise she\u2019s generated more than 1.2 billion views since March!”<\/p>\n\n\n\n

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Image Credit: YouTube<\/a><\/em><\/figcaption><\/figure><\/div>\n\n\n\n

“A lawyer turned creator, The Korean Vegan<\/strong><\/a> impresses us daily with her Shorts that show off delicious Korean vegan eats. In 60 seconds or less, she tackles health and wellness topics, while cooking some must-try recipes.”<\/p>\n\n\n\n

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Image Credit: YouTube<\/a><\/em><\/figcaption><\/figure><\/div>\n\n\n\n

“Dushyant Kukreja<\/strong><\/a> has gained popularity for his fun, comedic Shorts that provide his audience with some light reprieve, consistently landing him on YouTube\u2019s trending tabs. Known for his conceptual life stories on Shorts, Dushyant today has more than 4M subscribers.”<\/p>\n\n\n\n

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Image Credit: YouTube<\/a><\/em><\/figcaption><\/figure><\/div>\n\n\n\n

“Brazilian creator L\u00e9o L\u00e9o<\/strong><\/a> started posting Shorts in 2021, and since January has gained more than 1 billion views, plus has landed on the trending tab in Brazil, too. His goal is to bring smiles and fun to the world with his comedy videos about daily life.”<\/p>\n\n\n\n

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“A place for any and every community starting to take off<\/strong>“<\/h3>\n\n\n\n

In the same piece celebrating a year of Shorts, YouTube highlighted three communties making an impact on the platform.<\/p>\n\n\n\n

Magic<\/h4>\n\n\n\n

First up, YouTube says magic is having a moment on Shorts. Whether its magicians showing off their latest tricks or demonstrating the slight of hand behind the illusion, magicians creating short-form videos can experiment with editing, narrative and grabbing people’s attention.<\/p>\n\n\n\n

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