{"id":88332,"date":"2021-10-18T11:00:00","date_gmt":"2021-10-18T10:00:00","guid":{"rendered":"https:\/\/routenote.com\/blog\/?p=88332"},"modified":"2021-10-18T12:02:56","modified_gmt":"2021-10-18T11:02:56","slug":"is-pandora-still-popular","status":"publish","type":"post","link":"https:\/\/routenote.com\/blog\/is-pandora-still-popular\/","title":{"rendered":"Is Pandora still popular? New research shows its rivals are catching up"},"content":{"rendered":"\n

Spotify and Pandora have the most listeners in the US \u2013 but not for long.<\/span><\/h2>\n\n\n\n

Amazon Music<\/a> will soon overtake Pandora for US listeners, whilst Spotify <\/a>is only going to gain more new listeners over the next decade. That\u2019s the predicted trajectory for both users and new subscribers according to new research from eMarketer<\/a>.<\/p>\n\n\n\n

As recently as 2019 Spotify and Pandora were on par in terms of listeners. So why is Spotify <\/a>so popular, whilst Pandora is on the decline?<\/p>\n\n\n\n

\n\n\n\n

Despite its roots in internet radio <\/a>and song discovery, streaming platforms like Spotify <\/a>now match and perhaps even outperform Pandora on playlist personalization. And while Pandora still has innovative new features<\/a> and exclusive partnerships<\/a>, it is stalling on areas like audio quality.<\/a><\/p>\n\n\n\n

\"US
Image Credit: eMarketer<\/a><\/em><\/figcaption><\/figure><\/div>\n\n\n\n

As you can see above, Pandora is the second most-used audio platform with Amazon Music <\/a>placing third. The two services are currently running close in the rankings, with Pandora out front at 54.2 million listeners and Amazon Music 49.8 million. But Pandora\u2019s downward trajectory is estimated to continue, and Amazon Music <\/a>will catch up and overtake it as soon as 2022.<\/p>\n\n\n\n

And which streaming platform is more popular: Spotify <\/a>or Apple Music? Spotify has the most listeners in the US \u2013 way out in front, and that\u2019s not going to change in the near future. The research doesn\u2019t divulge whether that\u2019s in terms of paid or freemium listeners.<\/p>\n\n\n\n

\n\n\n\n
\"US
Image Credit: eMarketer<\/a><\/em><\/figcaption><\/figure><\/div>\n\n\n\n

In terms of paid subscriptions meanwhile, eMarketer found that Spotify <\/a>is still the industry leader. Incoming though is YouTube Premium<\/a>, which is set to overtake Apple Music<\/a> by 2023. eMarketer combined YouTube Premium and YouTube Music<\/a> as one platform \u2013 as they note, listeners spend a fourth of their time on YouTube streaming music.<\/p>\n\n\n\n

So, the only platform stagnating in sign-ups and dropping listeners is Pandora<\/a>. But that doesn\u2019t mean you should write it off as a service to upload your music. If you\u2019re an independent artist you should release your music<\/a> on as many platforms as possible for maximum reach, and that includes Pandora.<\/p>\n\n\n\n

\n\n\n\n

RouteNote\u2019s music distribution gives you unlimited uploads to streaming services for free. Want to release your music quickly and easily, without signing away the rights to your songs or getting scammed by sneaky extra charges? Find out more and sign up to RouteNote here.<\/a><\/strong><\/p>\n","protected":false},"excerpt":{"rendered":"

Spotify and Pandora have the most listeners in the US \u2013 but not for long.<\/p>\n","protected":false},"author":24,"featured_media":86559,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[1],"tags":[635,5802,799,825,1982,4161],"acf":[],"yoast_head":"\nIs Pandora still popular? New research shows its rivals are catching up - RouteNote Blog<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/routenote.com\/blog\/is-pandora-still-popular\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Is Pandora still popular? 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