{"id":87786,"date":"2021-09-17T16:00:00","date_gmt":"2021-09-17T15:00:00","guid":{"rendered":"https:\/\/routenote.com\/blog\/?p=87786"},"modified":"2021-09-17T15:12:39","modified_gmt":"2021-09-17T14:12:39","slug":"quarter-of-youtube-viewer-hours-music","status":"publish","type":"post","link":"https:\/\/routenote.com\/blog\/quarter-of-youtube-viewer-hours-music\/","title":{"rendered":"A quarter of YouTube viewer hours are spent on music – around 250 million hours of music globally per day"},"content":{"rendered":"\n

Image Credit: Azamat E<\/a><\/em><\/p>\n\n\n\n

A YouTube exec says that 25% of all watch time is now attributable to music, totalling around 250 million hours of daily music on YouTube.<\/span><\/h4>\n\n\n\n

The Google-owned video-sharing platform’s Chief Business Officer<\/em> (former Netflix VP of Content<\/em>) Robert Kyncl reported the stat at the Royal Television Society Cambridge Convention<\/a> sponsored by YouTube. The event earlier this week titled “Broadcast Britain: Reshaping Britishness on the Global Stage” featured speakers such as TikTok’s former CEO<\/em> Kevin Mayer<\/a>. Former Culture Secretary<\/em> Oliver Dowden<\/a> was booked, however after his exit from the post earlier this week, Media Minister<\/em> John Whittingdale stepped in.<\/p>\n\n\n\n

Along with 25% from music, Kyncl reported a further 25% comes from media companies, while the remaining half is user-generated content. During Alphabet’s Q2 2021 earnings call,<\/a> Google’s SVP & Chief Business Officer<\/em> Philipp Schindler said that YouTube sees “a billion-plus hours of video watched every day.” This means that approximately 250 million hours of music are consumed on YouTube daily around the world. Additional, a substantial portion of YouTube’s creator content features music and music-related media, even if it’s not the focus of the production.<\/p>\n\n\n\n

It’s also worth noting some of YouTube’s other key stats from this year:<\/p>\n\n\n\n