{"id":87070,"date":"2021-08-05T16:00:00","date_gmt":"2021-08-05T15:00:00","guid":{"rendered":"https:\/\/routenote.com\/blog\/?p=87070"},"modified":"2021-12-07T12:22:53","modified_gmt":"2021-12-07T12:22:53","slug":"how-to-start-selling-merch","status":"publish","type":"post","link":"https:\/\/routenote.com\/blog\/how-to-start-selling-merch\/","title":{"rendered":"How to start selling merch"},"content":{"rendered":"\n

Good artist merchandising is one of the pillars of becoming a successful musician, band or producer. We\u2019ve pulled together six useful ideas for how to sell merch as an artist. <\/span><\/h2>\n\n\n\n

Looking for music merchandise ideas? Merch can be so much more than simply slapping your artist logo on a t-shirt. <\/p>\n\n\n\n

Artist merch is a brilliant way to build a stronger bond with your fans. For them, it\u2019s a memento of the night they spent at your show<\/a>; a way to tell other people they support your music; a way to spot others who are in the same music tribe.<\/p>\n\n\n\n

Merchandise is also free advertising \u2013 people will ask about the band<\/a> on someone\u2019s shirt or on the mug they\u2019ve brought into work. It\u2019s an important source of revenue for independent artists, too.<\/p>\n\n\n\n

Whether it\u2019s your first merch<\/a> drop or you\u2019re looking for fresh inspiration, read on for music merchandise ideas and ways to make the most of your merch.<\/p>\n\n\n\n

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Make it easy for your fans<\/h3>\n\n\n\n

You want to make buying merch online as spontaneous as someone stopping by the merch table at a show. Take card payments at the venue, and use a legit payment platform on your website<\/a>. <\/p>\n\n\n\n

Don’t make fans have to dig around to find your merch; put it on your band Instagram<\/a>; make sure you link to products from your Spotify profile<\/a>. Think like a company and don’t put fans off by providing a slow or unreliable service.<\/p>\n\n\n\n

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Where to sell merch<\/h3>\n\n\n\n

A live concert is your chance to plug your merch<\/a> to your fans whilst you have an in-person connection with them. Direct the audience straight to the merch table at the back of the venue.<\/p>\n\n\n\n

Add Spotify Codes <\/a>to merchandise like posters to direct fans right back to stream your music. Once scanned the codes will take the user to your Spotify<\/a> profile, a bit like a QR code.<\/p>\n\n\n\n

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Be clever with what merchandise you sell<\/h3>\n\n\n\n

Merch<\/a> doesn’t have to be boring. Sick of shirts and mugs? Put your designs on tote bags or phone cases. <\/p>\n\n\n\n

Think about what merchandise<\/a> you could give away for free or super-cheap, to help promote your music, especially when you’re just starting out. We’re talking badges, stickers and signed flyers.<\/p>\n\n\n\n