{"id":86996,"date":"2021-08-03T19:00:00","date_gmt":"2021-08-03T18:00:00","guid":{"rendered":"https:\/\/routenote.com\/blog\/?p=86996"},"modified":"2021-08-04T16:47:42","modified_gmt":"2021-08-04T15:47:42","slug":"book-live-shows-again-with-spotify-for-artists-tools","status":"publish","type":"post","link":"https:\/\/routenote.com\/blog\/book-live-shows-again-with-spotify-for-artists-tools\/","title":{"rendered":"Get back to playing live shows again with new tools from Spotify for Artists"},"content":{"rendered":"\n

Image Credit: Spotify<\/a><\/em><\/p>\n\n\n\n

Spotify\u2019s Back to Live initiative aims to give artists the tools they need to safely and successfully return to playing live music after pandemic restrictions lift.<\/span><\/h4>\n\n\n\n

Spotify for Artists<\/a> has announced some useful tools to help artists booking shows again in 2021<\/a>. When COVID-19 shut down music venues, artists around the world lost not only a vital source of income but an important in-person link to their fans. Now, in places like the US and UK, things are starting to open up again.<\/p>\n\n\n\n

Artists are beginning to book and play shows for the first time in a year and a half. Some are raring to go whilst other artists are more nervous <\/a>about going back to playing gigs. Will anyone show up? Will too many <\/em>people show up? <\/p>\n\n\n\n

Recognising this, Spotify <\/a>has announced the roll out of tools and resources<\/a> to help artists safely get back into the swing of playing live. Check out some of the new Spotify for Artists<\/a> features below.<\/p>\n\n\n\n

\n\n\n\n
Concerts Hub<\/h5>\n\n\n\n

Spotify <\/a>is moving the Concerts Hub<\/a> to the Home screen of the platform to put shows centre-stage. Here users can find personalised concert information by location and their most-listened to artists. <\/p>\n\n\n\n

In-app messaging will also guide users to the Hub for extra promotion of gigs<\/a>.<\/p>\n\n\n\n

\n\n\n\n
COVID-19 Vaccine Awareness Program<\/h5>\n\n\n\n

A big source of worry around playing live again is safety at venues, for both artists and fans. Spotify <\/a>says it\u2019s working to share accurate information around vaccines to try and combat vaccine hesitancy through education. That includes in-app notifications and billboards.<\/p>\n\n\n\n

\n\n\n\n
Promo Cards<\/h5>\n\n\n\n
\"\"
Image Credit: Spotify<\/a><\/em><\/figcaption><\/figure><\/div>\n\n\n\n

Promo Cards<\/a> can now be used to advertise tours and show where artists are playing next. Artists can select \u201cLive show\u201d as a focus and download a Live Promo Card <\/a>to share on their socials, to let everyone know they\u2019re back on the road.<\/p>\n\n\n\n

\n\n\n\n
Co.Lab event series, videos, podcasts<\/h5>\n\n\n\n

A Back to Live Col.Lab event series<\/a> is due to launch this summer, highlighting the experience of touring artists as they resume life on the road. There\u2019ll be advice on Spotify\u2019s social media <\/a>and blog too. <\/p>\n\n\n\n

The Co.Lab events from Spotify for Artists<\/a> generally focus on artists networking and sharing advice with each other, as well as getting career advice from industry experts.<\/p>\n\n\n\n

\n\n\n\n
Fans First<\/h5>\n\n\n\n
\"\"
Image Credit: Spotify<\/a><\/em><\/figcaption><\/figure><\/div>\n\n\n\n

Since 2017 marketing program Fans First has let artists connect to their most dedicated Spotify <\/a>fans, alerting them to unique offers like presales and merchandise. <\/p>\n\n\n\n

After pausing last March, Fans First returned in June 2021 and, anticipating a rush of pent-up demand, will expand to run 35% more pre-sale campaigns than back in the \u201cnormal times\u201d of 2019.<\/p>\n\n\n\n

\n\n\n\n

More resources will be launched over the next few months.<\/a> The extra effort by Spotify into promoting live performances and reassuring fans that it’s safe to return to concerts will hopefully make the transition into playing shows less stressful for everyone involved, so artists and fans can focus on getting hyped for the return to live.<\/p>\n\n\n\n

Itching to play live music again? Check out our tips for booking a gig here.<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"

Spotify\u2019s Back to Live initiative aims to give artists the tools they need to safely and successfully return to playing live music after pandemic restrictions lift.<\/p>\n","protected":false},"author":24,"featured_media":86998,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[24798,1048],"tags":[23751,15496,27781,28149,28148,28150,19987,27784,21670,21669,27783,825,9656,17036,28151,28147],"acf":[],"yoast_head":"\nGet back to playing live shows again with new tools from Spotify for Artists - RouteNote Blog<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/routenote.com\/blog\/book-live-shows-again-with-spotify-for-artists-tools\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Get back to playing live shows again with new tools from Spotify for Artists - 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