{"id":86835,"date":"2021-07-28T13:00:00","date_gmt":"2021-07-28T12:00:00","guid":{"rendered":"https:\/\/routenote.com\/blog\/?p=86835"},"modified":"2021-07-28T12:01:47","modified_gmt":"2021-07-28T11:01:47","slug":"lomotif-universal-music-deal-tiktok","status":"publish","type":"post","link":"https:\/\/routenote.com\/blog\/lomotif-universal-music-deal-tiktok\/","title":{"rendered":"Universal Music Group signs licensing deal with TikTok rival Lomotif"},"content":{"rendered":"\n

Image credit: Lomotif <\/a><\/em><\/p>\n\n\n\n

Universal Music Group has officially inked a licensing deal with Singapore based Lomotif, a TikTok rival.<\/span><\/h4>\n\n\n\n

Universal Music Group<\/a> (UMG) has officially signed a licensing deal with TikTok <\/a>rival Lomotif. Under the agreement, Lomotif<\/a> users will be able to “create clips using songs from the big three record label and easily add UMG\u2019s music to a clip right from the app\u201d, according to the agreement.\u00a0<\/p>\n\n\n\n

Lomotif<\/a> is one of several short-form video platforms that are taking on TikTok<\/a>. So far, Lomotif<\/a> has racked up roughly 225 million installations, is available across over 200 countries and in 300+ languages. The platform is especially popular in Brazil, which houses 210 million residents, not to mention an ever-growing music industry that is stream-driven. Lomotif also boasts a sizeable user base, consisting of roughly 31 million MAU\u2019s (monthly active users), according to their report. In addition to this, their audience watches approximately 300 million videos per month with a total of some 740 on-platform videos.\u00a0<\/p>\n\n\n\n

Speaking on the UMG licensing deal, Lomotiff founder and CEO Paul Yang said: \u201cOur deal with Universal Music Group will continue to grow users and increase engagement within our platform, a destination for emerging artists, and will significantly expand the types of music our community can utilize, collaborate with and share.\u201d He adds: \u201cWith nearly 800 million videos created to date, we are heading in a great direction as a platform, and making high-value content, functionality, and features available to our community will only help us grow exponentially.\u201d<\/p>\n","protected":false},"excerpt":{"rendered":"

Universal Music Group has officially inked a licensing deal with Singapore based Lomotif, a TikTok rival. <\/p>\n","protected":false},"author":23,"featured_media":86836,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[13,1,11109],"tags":[27993,27994,27995,22312,24388,207,680],"acf":[],"yoast_head":"\nUniversal Music Group signs licensing deal with TikTok rival Lomotif - RouteNote Blog<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/routenote.com\/blog\/lomotif-universal-music-deal-tiktok\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Universal Music Group signs licensing deal with TikTok rival Lomotif - RouteNote Blog\" \/>\n<meta property=\"og:description\" content=\"Universal Music Group has officially inked a licensing deal with Singapore based Lomotif, a TikTok rival.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/routenote.com\/blog\/lomotif-universal-music-deal-tiktok\/\" \/>\n<meta property=\"og:site_name\" content=\"RouteNote Blog\" \/>\n<meta property=\"article:published_time\" content=\"2021-07-28T12:00:00+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2021-07-28T11:01:47+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/routenote.com\/blog\/wp-content\/uploads\/2021\/07\/Lomotif-700x365.png\" \/>\n\t<meta property=\"og:image:width\" content=\"700\" \/>\n\t<meta property=\"og:image:height\" content=\"365\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Kieran Webber\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"1 minute\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Organization\",\"@id\":\"https:\/\/routenote.com\/blog\/#organization\",\"name\":\"RouteNote\",\"url\":\"https:\/\/routenote.com\/blog\/\",\"sameAs\":[],\"logo\":{\"@type\":\"ImageObject\",\"@id\":\"https:\/\/routenote.com\/blog\/#logo\",\"inLanguage\":\"en-US\",\"url\":\"https:\/\/routenote.com\/blog\/wp-content\/uploads\/2020\/11\/routenote-logo.jpg\",\"contentUrl\":\"https:\/\/routenote.com\/blog\/wp-content\/uploads\/2020\/11\/routenote-logo.jpg\",\"width\":1000,\"height\":1000,\"caption\":\"RouteNote\"},\"image\":{\"@id\":\"https:\/\/routenote.com\/blog\/#logo\"}},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/routenote.com\/blog\/#website\",\"url\":\"https:\/\/routenote.com\/blog\/\",\"name\":\"RouteNote Blog\",\"description\":\"The World of Digital Music - 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