{"id":86643,"date":"2021-07-13T13:00:00","date_gmt":"2021-07-13T12:00:00","guid":{"rendered":"https:\/\/routenote.com\/blog\/?p=86643"},"modified":"2022-02-22T16:30:06","modified_gmt":"2022-02-22T16:30:06","slug":"this-week-in-apple-music","status":"publish","type":"post","link":"https:\/\/routenote.com\/blog\/this-week-in-apple-music\/","title":{"rendered":"Apple Music debuts \u2018This Week in Apple Music\u2019 which highlights exclusive content"},"content":{"rendered":"\n

Image credit: 9to5mac<\/a><\/em><\/p>\n\n\n\n

The new video series launched by Apple Music will highlight exclusive content in the hopes to make it easier for its users to find new content.<\/span><\/h2>\n\n\n\n

Apple has recently launched its \u2018This Week in Apple Music\u2019 video series on its Apple Music<\/a> app in the hopes bring new content to its users. The video highlight will be hosted by a new musician each Friday and will be dedicated to new content found in the \u2018Browse\u2019 tab. <\/p>\n\n\n\n

The official Apple Music Twitter account shared a video<\/a> that explained the highlights as follows: \u201cEvery Friday, get a break down on the five biggest things happening across Apple Music, and dive deeper into the highlighted stories with albums, playlists, videos, radio episodes, and more.\u201d<\/p>\n\n\n\n

The first episode of \u2018This Week in Apple Music\u2019 features a new BTS playlist, a Jennifer Lopez interview, and a short film about an emerging artist. However, it is unclear if these videos will be archived to view at a later date, as they are exclusives to Apple Music users. <\/p>\n\n\n\n

It\u2019s an interesting move by Apple Music<\/a>, who are ramping up their expansion and looking to combat other streaming services, particularly Spotify<\/a>. Spotify recently dominated the podcast realm, surpassing Apple<\/a>, this is due to an array of exclusives, such as The Joe Rogan Show. <\/a><\/p>\n\n\n\n

In the past streaming services have tried exclusives, similar to video streaming sites such as Netflix and Amazon Prime. However, it wasn\u2019t met with open arms and there is a general feeling in listeners that music should be available across all platforms. Although, content such as interviews, backstage access, and teasers are fair game. This is where Apple is likely to start dominating and pushing this sort of content to draw more users to their platform. <\/p>\n\n\n\n

It\u2019s worth noting that streaming accounted for a whopping 83% of US total recorded revenue, with paid subscriptions accounting for 64% in 2020. Streaming only growing in popularity too with it growing by a staggering 13% in 2020. The addition of HiFi streaming and spatial audio is only going to drive more listeners towards streaming. <\/a><\/p>\n","protected":false},"excerpt":{"rendered":"

The new video series launched by Apple Music will highlight exclusive content in the hopes to make it easier for its users to find new content. <\/p>\n","protected":false},"author":23,"featured_media":86644,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[1,11109],"tags":[568,5802,27681,27678,22720,27680,28,27679],"acf":[],"yoast_head":"\nApple Music debuts \u2018This Week in Apple Music\u2019 which highlights exclusive content - RouteNote Blog<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/routenote.com\/blog\/this-week-in-apple-music\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Apple Music debuts \u2018This Week in Apple Music\u2019 which highlights exclusive content - RouteNote Blog\" \/>\n<meta property=\"og:description\" content=\"The new video series launched by Apple Music will highlight exclusive content in the hopes to make it easier for its users to find new content.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/routenote.com\/blog\/this-week-in-apple-music\/\" \/>\n<meta property=\"og:site_name\" content=\"RouteNote Blog\" \/>\n<meta property=\"article:published_time\" content=\"2021-07-13T12:00:00+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2022-02-22T16:30:06+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/routenote.com\/blog\/wp-content\/uploads\/2021\/07\/this-week-in-apple-music.jpeg\" \/>\n\t<meta property=\"og:image:width\" content=\"2500\" \/>\n\t<meta property=\"og:image:height\" content=\"1250\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Kieran Webber\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Organization\",\"@id\":\"https:\/\/routenote.com\/blog\/#organization\",\"name\":\"RouteNote\",\"url\":\"https:\/\/routenote.com\/blog\/\",\"sameAs\":[],\"logo\":{\"@type\":\"ImageObject\",\"@id\":\"https:\/\/routenote.com\/blog\/#logo\",\"inLanguage\":\"en-US\",\"url\":\"https:\/\/routenote.com\/blog\/wp-content\/uploads\/2020\/11\/routenote-logo.jpg\",\"contentUrl\":\"https:\/\/routenote.com\/blog\/wp-content\/uploads\/2020\/11\/routenote-logo.jpg\",\"width\":1000,\"height\":1000,\"caption\":\"RouteNote\"},\"image\":{\"@id\":\"https:\/\/routenote.com\/blog\/#logo\"}},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/routenote.com\/blog\/#website\",\"url\":\"https:\/\/routenote.com\/blog\/\",\"name\":\"RouteNote Blog\",\"description\":\"The World of Digital Music - 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