{"id":86569,"date":"2022-10-11T10:00:00","date_gmt":"2022-10-11T09:00:00","guid":{"rendered":"https:\/\/routenote.com\/blog\/?p=86569"},"modified":"2022-10-11T15:32:53","modified_gmt":"2022-10-11T14:32:53","slug":"how-to-make-your-song-go-viral-on-tiktok","status":"publish","type":"post","link":"https:\/\/routenote.com\/blog\/how-to-make-your-song-go-viral-on-tiktok\/","title":{"rendered":"TikTok music promotion \u2013 how to get a song to go viral on TikTok (video)"},"content":{"rendered":"\n<h2><span style=\"color:#3366FF\"> How do songs go viral on TikTok? Check out this video looking at the rise of one of the most successful artists on TikTok in the last year, The Kid LAROI.<\/span><\/h2>\n\n\n\n<p>A song going viral on <a href=\"https:\/\/routenote.com\/blog\/how-to-get-your-music-on-tiktok-and-earn-money-for-free\/\">TikTok <\/a>can make an instant star of an emerging artist, driving up streams and leading to collaboration and promotional opportunities. So should artists make it a priority to try and go <a href=\"https:\/\/routenote.com\/blog\/discover-bardcore-the-viral-trend-transforming-modern-hits-into-medieval-bangers\/\">viral <\/a>on TikTok?<\/p>\n\n\n\n<p>Music marketing genius <a href=\"https:\/\/amberhorsburgh.medium.com\/\">Amber Horsburgh<\/a> has spent her career coaching up-and-coming artists. In a new video she explores the rise of <a href=\"https:\/\/routenote.com\/blog\/year-on-tiktok-music-2020-the-come-up-emerging-artists\/\">The Kid LAROI<\/a>, the Australian rapper who used <a href=\"https:\/\/routenote.com\/blog\/see-how-many-videos-used-music-tiktok\/\">TikTok <\/a>to supercharge his career and go viral \u2013 twice. <\/p>\n\n\n\n<p>How do you break out of <a href=\"https:\/\/routenote.com\/blog\/tiktok-has-the-power-to-make-artists-famous\/\">fame on just one app<\/a> and into the mainstream, to build a <a href=\"https:\/\/routenote.com\/blog\/can-a-viral-hit-guarantee-a-successful-music-career\/\">sustainable career in music?<\/a> Horsburgh has the following advice for artists who want to go viral on TikTok and other <a href=\"https:\/\/routenote.com\/blog\/10-top-tips-for-musicians-using-social-media-2021\/\">social media<\/a> platforms:<\/p>\n\n\n\n<ul><li>Going viral should never be your sole aim<\/li><li>It&#8217;s impossible to pinpoint what will go viral<\/li><li>Viral content should be just a single piece of a larger career goal<\/li><li>Plan your social media content carefully around the release<\/li><\/ul>\n\n\n\n<p><a href=\"https:\/\/youtu.be\/BugOUpYS--8\"><strong>Check out her full analysis here:<\/strong><\/a><\/p>\n\n\n\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<iframe loading=\"lazy\" title=\"How The Kid LAROI Went Viral on TikTok (TWICE)\" width=\"720\" height=\"405\" src=\"https:\/\/www.youtube.com\/embed\/BugOUpYS--8?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture\" allowfullscreen><\/iframe>\n<\/div><\/figure>\n\n\n\n<hr class=\"wp-block-separator\"\/>\n\n\n\n<h3>How to put your song on TikTok<\/h3>\n\n\n\n<p>Of course, for your song to go viral on TikTok you need to get your track on <a href=\"https:\/\/routenote.com\/blog\/80-of-tiktok-users-discover-new-music-from-the-app\/\">TikTok<\/a> in the first place. To add a song to the <a href=\"https:\/\/routenote.com\/blog\/is-tiktok-the-future-of-the-music-industry\/\">TikTok <\/a>Sounds library so creators can add it to their videos, you need the help of a digital music distributor like <a href=\"http:\/\/routenote.com\">RouteNote<\/a>. <\/p>\n\n\n\n<p>We upload songs to TikTok <a href=\"https:\/\/routenote.com\/blog\/get-unlimited-music-releases-for-free\/\">for free<\/a> \u2013 and other social media platforms too, as well as streaming platforms like <a href=\"https:\/\/routenote.com\/blog\/can-i-upload-my-music-to-spotify-yes-and-its-free\/\">Spotify<\/a>. You can earn money each time your song is used in a <a href=\"https:\/\/routenote.com\/blog\/longer-videos-on-tiktok-good-news-for-music-artists\/\">TikTok<\/a>, and it won\u2019t cost you a penny.<strong> <a href=\"http:\/\/routenote.com\">Find out more here.<\/a><\/strong><\/p>\n\n\n\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<iframe loading=\"lazy\" title=\"How you can get your own music on TikTok for FREE\" width=\"720\" height=\"405\" src=\"https:\/\/www.youtube.com\/embed\/5KJhTFAWWXM?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture\" allowfullscreen><\/iframe>\n<\/div><\/figure>\n\n\n\n<hr class=\"wp-block-separator\"\/>\n\n\n\n<h3>Does a record deal help songs go viral on TikTok?<\/h3>\n\n\n\n<p>The beautiful thing about <a href=\"https:\/\/routenote.com\/blog\/most-followed-artists-on-tiktok\/\">TikTok <\/a>is that you don\u2019t need the backing of a record label to go viral. A <a href=\"https:\/\/drive.google.com\/file\/d\/1FCvkBuXt4GQuASQifwas1QO-VmMI-Vjc\/view\">study by ContraBrand<\/a> showed that 58% of artists with viral tracks were unsigned. Unsigned artists also beat signed artists in the race to reach 100,000 views on TikTok, posting their track less times than major and <a href=\"https:\/\/routenote.com\/blog\/what-does-indie-record-label-mean\/\">indie label <\/a>artists before hitting the total.<\/p>\n\n\n\n<p>You might assume unsigned artists at a disadvantage versus signed artists when it comes to going viral on <a href=\"https:\/\/routenote.com\/blog\/10-ways-to-be-successful-as-a-musician-on-tiktok-in-2021\/\">TikTok<\/a>, with less of a budget for <a href=\"https:\/\/routenote.com\/blog\/free-smart-links-for-music-promotion\/\">promoting <\/a>their music. The ContraBrand report, \u201cHow Artists Are Going Viral on TikTok in 2022,\u201d looked at the first half of 2022 and found that two thirds of viral hits on TikTok are organic content \u2013 without advertising being spent on the content to push it in front of people, or influencers shouting out about it. <\/p>\n\n\n\n<p>Looking at the TikTok Top 200, 63.8% of the songs reached one million <a href=\"http:\/\/routenote.com\/blog\/how-to-customize-your-spotify-artist-profile\/\">Spotify <\/a>streams through organic posting. And if a viral breakout comes, it\u2019s generally after the artist at least 18 months on TikTok. More proof that its extremely rare to engineer a viral hit.<\/p>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter size-large\"><img loading=\"lazy\" width=\"926\" height=\"586\" src=\"https:\/\/routenote.com\/blog\/wp-content\/uploads\/2021\/07\/TikTok-music-promotion.png\" alt=\"venbee on TikTok\" class=\"wp-image-93334 lazyload\"\/><figcaption><em>Image Credit: <a href=\"https:\/\/drive.google.com\/file\/d\/1FCvkBuXt4GQuASQifwas1QO-VmMI-Vjc\/view\">ContraBrand<\/a><\/em><\/figcaption><\/figure><\/div>\n\n\n\n<p>The study found that content generated by artists was the most likely to go viral, followed by user-made content. Only 9.1% of the viral content was influencer marketing, whilst 2.5% was paid ads. This is encouraging for independent artists wondering how to go viral on TikTok who don\u2019t have a budget for advertising, and good for <a href=\"https:\/\/youtu.be\/IuYHkQp7bIQ\">record labels<\/a> who market releases for their artists.<\/p>\n\n\n\n<hr class=\"wp-block-separator\"\/>\n\n\n\n<p class=\"has-text-align-center\"><strong><a href=\"http:\/\/routenote.com\">Think your song has the potential to go viral on TikTok? Head here to find out how RouteNote can help make that happen, and sign up for free music distribution today.<\/a><\/strong><\/p>\n","protected":false},"excerpt":{"rendered":"<p>How do songs go viral on TikTok? Check out this video looking at the rise of one of the most successful artists on TikTok in the last year, The Kid LAROI.<\/p>\n","protected":false},"author":24,"featured_media":86570,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[24798],"tags":[27564,27562,27560,27563,27561,27559,27558,24713,27565,10264,11406],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v18.4.1 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>TikTok music promotion \u2013 how to get a song to go viral on TikTok (video) - RouteNote Blog<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/routenote.com\/blog\/how-to-make-your-song-go-viral-on-tiktok\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"TikTok music promotion \u2013 how to get a song to go viral on TikTok (video) - RouteNote Blog\" \/>\n<meta property=\"og:description\" content=\"How do songs go viral on TikTok? Check out this video looking at the rise of one of the most successful artists on TikTok in the last year, The Kid LAROI.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/routenote.com\/blog\/how-to-make-your-song-go-viral-on-tiktok\/\" \/>\n<meta property=\"og:site_name\" content=\"RouteNote Blog\" \/>\n<meta property=\"article:published_time\" content=\"2022-10-11T09:00:00+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2022-10-11T14:32:53+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/routenote.com\/blog\/wp-content\/uploads\/2021\/07\/how-to-make-your-sound-go-viral-on-TikTok.png\" \/>\n\t<meta property=\"og:image:width\" content=\"1200\" \/>\n\t<meta property=\"og:image:height\" content=\"800\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Madeleine Amos\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"3 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Organization\",\"@id\":\"https:\/\/routenote.com\/blog\/#organization\",\"name\":\"RouteNote\",\"url\":\"https:\/\/routenote.com\/blog\/\",\"sameAs\":[],\"logo\":{\"@type\":\"ImageObject\",\"@id\":\"https:\/\/routenote.com\/blog\/#logo\",\"inLanguage\":\"en-US\",\"url\":\"https:\/\/routenote.com\/blog\/wp-content\/uploads\/2020\/11\/routenote-logo.jpg\",\"contentUrl\":\"https:\/\/routenote.com\/blog\/wp-content\/uploads\/2020\/11\/routenote-logo.jpg\",\"width\":1000,\"height\":1000,\"caption\":\"RouteNote\"},\"image\":{\"@id\":\"https:\/\/routenote.com\/blog\/#logo\"}},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/routenote.com\/blog\/#website\",\"url\":\"https:\/\/routenote.com\/blog\/\",\"name\":\"RouteNote Blog\",\"description\":\"The World of Digital Music - 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