{"id":86447,"date":"2021-07-01T16:00:00","date_gmt":"2021-07-01T15:00:00","guid":{"rendered":"https:\/\/routenote.com\/blog\/?p=86447"},"modified":"2021-07-01T14:15:32","modified_gmt":"2021-07-01T13:15:32","slug":"ed-sheerans-euro-2020-tiktok-show-breaks-records","status":"publish","type":"post","link":"https:\/\/routenote.com\/blog\/ed-sheerans-euro-2020-tiktok-show-breaks-records\/","title":{"rendered":"Ed Sheeran\u2019s Euro 2020 TikTok show breaks records"},"content":{"rendered":"\n<p><em>Image Credit:&nbsp;<a href=\"https:\/\/www.tiktok.com\/\">TikTok<\/a><\/em><\/p>\n\n\n\n<h4><span style=\"color:#3366FF\"> A recent livestream gig by Ed Sheeran on TikTok in which he premiered \u201cBad Habits\u201d was the most-watched artist performance on TikTok ever.<\/span><\/h4>\n\n\n\n<p>Ed Sheeran scored over 5.5 million views for his <a href=\"http:\/\/routenote.com\/blog\/how-to-get-your-music-on-tiktok-and-earn-money-for-free\/\">TikTok<\/a> livestream comeback gig for UEFA Euro 2020.<\/p>\n\n\n\n<p>The record-breaking views came from the TikTok <a href=\"https:\/\/routenote.com\/blog\/livestreaming-your-gig-10-tips-for-musicians-playing-online-in-2021\/\">livestream<\/a> and two replays of a performance that included the live premiere of Sheeran\u2019s new song \u201cBad Habits,\u201d his first release since 2019. The virtual concert was streamed on <a href=\"https:\/\/www.tiktok.com\/@edsheeran\">Sheeran&#8217;s TikTok<\/a> to his 5.6 million followers.<\/p>\n\n\n\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<iframe loading=\"lazy\" title=\"Ed Sheeran - Bad Habits [Live at TikTok UEFA EURO 2020]\" width=\"720\" height=\"405\" src=\"https:\/\/www.youtube.com\/embed\/VFMFo0ognCI?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture\" allowfullscreen><\/iframe>\n<\/div><\/figure>\n\n\n\n<p>The event, which was streamed from Ipswich Town\u2019s Portman Road stadium as part of UEFA Euro 2020, utilised augmented reality with staging designed for vertical video shooting to fit the <a href=\"https:\/\/routenote.com\/blog\/can-a-viral-hit-guarantee-a-successful-music-career\/\">TikTok<\/a> layout. Since the &#8220;Bad Habits&#8221; campaign began there have have been over 150 million views of Sheeran&#8217;s comeback TikToks.<\/p>\n\n\n\n<p>Paul Hourican, <a href=\"https:\/\/routenote.com\/blog\/how-to-earn-tiktok-royalties\/\">TikTok&#8217;s<\/a> head of music operations in the UK, said: \u201cThe TikTok UEFA 2020 show was an incredible moment for our community around the world and a watershed moment for live music streaming. Alongside the numbers, Ed&#8217;s unmissable live show has creatively raised the bar as to what is possible within the the live streaming format and demonstrated the scale and ambition <a href=\"https:\/\/routenote.com\/blog\/can-you-learn-music-production-from-tiktok\/\">TikTok<\/a> can deliver for artists.\u201d<\/p>\n\n\n\n<p><a href=\"https:\/\/routenote.com\/blog\/is-tiktok-the-future-of-the-music-industry\/\">TikTok<\/a> has become the must-be place for artists looking to promote their music and brand and find eager new fans. <a href=\"https:\/\/routenote.com\/blog\/80-of-tiktok-users-discover-new-music-from-the-app\/\">80% of users<\/a> say they use the platform to discover new music. <a href=\"https:\/\/routenote.com\/blog\/tiktok-has-the-power-to-make-artists-famous\/\">TikTok\u2019s<\/a> absorbing app design, offering instant gratification, means that artists can connect and interact with their fans in a more organic way than other social media platforms like <a href=\"https:\/\/routenote.com\/blog\/how-to-add-your-music-to-facebook-and-instagram-for-free\/\">Facebook<\/a>.<\/p>\n\n\n\n<hr class=\"wp-block-separator\" \/>\n\n\n\n<p class=\"has-text-align-center\"><strong><a href=\"http:\/\/routenote.com\">Want to get your music on TikTok for free? Hit up RouteNote. Through our free digital music distribution you can upload your songs to TikTok, Instagram and other social media sites as well as all the top streaming services and stores. Find out more here and start making money from your music today.<\/a><\/strong><\/p>\n","protected":false},"excerpt":{"rendered":"<p> A recent livestream gig by Ed Sheeran on TikTok in which he premiered \u201cBad Habits\u201d was the most-watched live performance on TikTok ever.<\/p>\n","protected":false},"author":24,"featured_media":20245,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[13],"tags":[27402,4367,27399,27400,27405,27401,27398,21015,24713,10264,27404,27403],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v18.4.1 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Ed Sheeran\u2019s Euro 2020 TikTok show breaks records - RouteNote Blog<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/routenote.com\/blog\/ed-sheerans-euro-2020-tiktok-show-breaks-records\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Ed Sheeran\u2019s Euro 2020 TikTok show breaks records - RouteNote Blog\" \/>\n<meta property=\"og:description\" content=\"A recent livestream gig by Ed Sheeran on TikTok in which he premiered \u201cBad Habits\u201d was the most-watched live performance on TikTok ever.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/routenote.com\/blog\/ed-sheerans-euro-2020-tiktok-show-breaks-records\/\" \/>\n<meta property=\"og:site_name\" content=\"RouteNote Blog\" \/>\n<meta property=\"article:published_time\" content=\"2021-07-01T15:00:00+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2021-07-01T13:15:32+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/routenote.com\/blog\/wp-content\/uploads\/2020\/05\/TikTok.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"2048\" \/>\n\t<meta property=\"og:image:height\" content=\"1152\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Madeleine Amos\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Organization\",\"@id\":\"https:\/\/routenote.com\/blog\/#organization\",\"name\":\"RouteNote\",\"url\":\"https:\/\/routenote.com\/blog\/\",\"sameAs\":[],\"logo\":{\"@type\":\"ImageObject\",\"@id\":\"https:\/\/routenote.com\/blog\/#logo\",\"inLanguage\":\"en-US\",\"url\":\"https:\/\/routenote.com\/blog\/wp-content\/uploads\/2020\/11\/routenote-logo.jpg\",\"contentUrl\":\"https:\/\/routenote.com\/blog\/wp-content\/uploads\/2020\/11\/routenote-logo.jpg\",\"width\":1000,\"height\":1000,\"caption\":\"RouteNote\"},\"image\":{\"@id\":\"https:\/\/routenote.com\/blog\/#logo\"}},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/routenote.com\/blog\/#website\",\"url\":\"https:\/\/routenote.com\/blog\/\",\"name\":\"RouteNote Blog\",\"description\":\"The World of Digital Music - 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