{"id":86390,"date":"2021-06-29T19:00:00","date_gmt":"2021-06-29T18:00:00","guid":{"rendered":"https:\/\/routenote.com\/blog\/?p=86390"},"modified":"2024-02-20T10:07:31","modified_gmt":"2024-02-20T10:07:31","slug":"tencent-invests-40m-in-gaana","status":"publish","type":"post","link":"https:\/\/routenote.com\/blog\/tencent-invests-40m-in-gaana\/","title":{"rendered":"Tencent invests $40m in Indian music streaming app Gaana"},"content":{"rendered":"\n<p><em>Image Credit: <a href=\"http:\/\/gaana.com\">Gaana<\/a><\/em><\/p>\n\n\n\n<h2><span style=\"color:#3366FF\"> Tencent Holdings, which already owned a third of Gaana, have increased their investment in the Indian music streaming platform.<\/span><\/h2>\n\n\n\n<p>Indian <a href=\"https:\/\/routenote.com\/blog\/can-i-upload-my-music-to-spotify-yes-and-its-free\/\">Spotify<\/a> rival <a href=\"https:\/\/gaana.com\/\">Gaana<\/a> has gained further investment from Tencent. The music and podcast app is one of <a href=\"https:\/\/routenote.com\/blog\/free-music-distribution-for-indian-artists\/\">India\u2019s<\/a> biggest music streaming platforms. <\/p>\n\n\n\n<p>Chinese music giant <a href=\"https:\/\/routenote.com\/blog\/new-distribution-deal-sony-music-netease\/\">Tencent<\/a> already owned a third of Gaana, and the latest round of debt funding sees it invest another $40 million through its European subsidiary Tencent Cloud Europe.<\/p>\n\n\n\n<p>Entrackr <a href=\"https:\/\/entrackr.com\/2021\/06\/exclusive-gaana-raises-40-mn-debt-from-tencent-likely-to-raise-more\/\">stated that<\/a> regulatory filings show Gaana\u2019s board has issued 47,050 Series C OCDs at an issue price of Rs 62,397.53 each share to raise Rs 298.58 crore \u2013 or $40 million. And more money is likely to be invested at a later date.<\/p>\n\n\n\n<p>Gaana is one of <a href=\"https:\/\/routenote.com\/blog\/apple-spatial-and-lossless-coming-to-india\/\">India\u2019s<\/a> quickest-rising music streaming platforms. Last February <a href=\"https:\/\/routenote.com\/blog\/gaana-adds-feature-to-download-the-songs-you-love-for-you\/\">Gaana<\/a>, owned by Times Internet, reached <a href=\"https:\/\/routenote.com\/blog\/gaana-adds-25-million-listeners-in-just-2-months-for-a-total-150m-users\/\">152 million active users<\/a> \u2013 by September 2020, that figure had risen to 185 million. It subsequently had a target of March 2021 in its sights to hit 250 million monthly active users.<\/p>\n\n\n\n<p><a href=\"https:\/\/routenote.com\/blog\/how-to-get-my-music-on-tencent\/\">Tencent<\/a> has backed Gaana since its first minority stake in the streaming platform <a href=\"https:\/\/routenote.com\/blog\/tencent-bet-big-indias-gaana-streaming-service-115m-investment\/\">in February 2018<\/a>. In its last debt round Gaana raised $50 million from Times Internet and Tencent \u2013 <a href=\"https:\/\/routenote.com\/blog\/the-big-3-warner-sony-universal-now-have-joint-labels-with-tencent\/\">Tencent&#8217;s<\/a> stake was 34.44% and Times Internet\u2019s was 60.18%.<\/p>\n\n\n\n<p>Gaana is currently valued at between $570\u2013$580 million. In India, <a href=\"http:\/\/routenote.com\/blog\/how-to-get-my-music-on-jiosaavn-for-free\/\">JioSaavn<\/a> is Gaana\u2019s main streaming <a href=\"https:\/\/routenote.com\/blog\/jiosaavntv-brings-music-videos-to-indias-favourite-music-service\/\">competitor<\/a>, with 253 million downloads to Gaana\u2019s 227 million.<\/p>\n\n\n\n<p>Tencent\u2019s reinvestment in Gaana comes as India\u2019s first <a href=\"https:\/\/routenote.com\/blog\/indian-music-industry-top-20-singles-chart\/\">music chart tracking streams of international music<\/a> launches. Music streaming in India has <a href=\"https:\/\/routenote.com\/blog\/200-million-people-are-streaming-music-in-india\/\">continued to boom<\/a> in popularity since <a href=\"https:\/\/routenote.com\/blog\/spotifys-first-year-in-india-tells-us-these-3-things-about-indian-streamers\/\">Spotify<\/a> and <a href=\"https:\/\/routenote.com\/blog\/youtube-music-joins-spotify-in-india-with-more-music-for-less-money\/\">YouTube Music<\/a> arrived in 2019.<\/p>\n","protected":false},"excerpt":{"rendered":"<p> Tencent Holdings, which already owned a third of Gaana, have increased their investment in the Indian music streaming platform.<\/p>\n","protected":false},"author":24,"featured_media":13858,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[1],"tags":[8507,27311,27310,27312,27309,27308,4083,11979,27077,20377,6859,15251,22006,10200],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v18.4.1 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Tencent invests $40m in Indian music streaming app Gaana - RouteNote Blog<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/routenote.com\/blog\/tencent-invests-40m-in-gaana\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Tencent invests $40m in Indian music streaming app Gaana - RouteNote Blog\" \/>\n<meta property=\"og:description\" content=\"Tencent Holdings, which already owned a third of Gaana, have increased their investment in the Indian music streaming platform.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/routenote.com\/blog\/tencent-invests-40m-in-gaana\/\" \/>\n<meta property=\"og:site_name\" content=\"RouteNote Blog\" \/>\n<meta property=\"article:published_time\" content=\"2021-06-29T18:00:00+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2024-02-20T10:07:31+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/routenote.com\/blog\/wp-content\/uploads\/2018\/03\/Gaana.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1420\" \/>\n\t<meta property=\"og:image:height\" content=\"800\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Madeleine Amos\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"1 minute\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Organization\",\"@id\":\"https:\/\/routenote.com\/blog\/#organization\",\"name\":\"RouteNote\",\"url\":\"https:\/\/routenote.com\/blog\/\",\"sameAs\":[],\"logo\":{\"@type\":\"ImageObject\",\"@id\":\"https:\/\/routenote.com\/blog\/#logo\",\"inLanguage\":\"en-US\",\"url\":\"https:\/\/routenote.com\/blog\/wp-content\/uploads\/2020\/11\/routenote-logo.jpg\",\"contentUrl\":\"https:\/\/routenote.com\/blog\/wp-content\/uploads\/2020\/11\/routenote-logo.jpg\",\"width\":1000,\"height\":1000,\"caption\":\"RouteNote\"},\"image\":{\"@id\":\"https:\/\/routenote.com\/blog\/#logo\"}},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/routenote.com\/blog\/#website\",\"url\":\"https:\/\/routenote.com\/blog\/\",\"name\":\"RouteNote Blog\",\"description\":\"The World of Digital Music - Distribution - Stores and Free Music\",\"publisher\":{\"@id\":\"https:\/\/routenote.com\/blog\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/routenote.com\/blog\/?s={search_term_string}\"},\"query-input\":\"required name=search_term_string\"}],\"inLanguage\":\"en-US\"},{\"@type\":\"ImageObject\",\"@id\":\"https:\/\/routenote.com\/blog\/tencent-invests-40m-in-gaana\/#primaryimage\",\"inLanguage\":\"en-US\",\"url\":\"https:\/\/routenote.com\/blog\/wp-content\/uploads\/2018\/03\/Gaana.jpg\",\"contentUrl\":\"https:\/\/routenote.com\/blog\/wp-content\/uploads\/2018\/03\/Gaana.jpg\",\"width\":1420,\"height\":800,\"caption\":\"Gaana India music streaming service Tencent investment\"},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/routenote.com\/blog\/tencent-invests-40m-in-gaana\/#webpage\",\"url\":\"https:\/\/routenote.com\/blog\/tencent-invests-40m-in-gaana\/\",\"name\":\"Tencent invests $40m in Indian music streaming app Gaana - RouteNote Blog\",\"isPartOf\":{\"@id\":\"https:\/\/routenote.com\/blog\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/routenote.com\/blog\/tencent-invests-40m-in-gaana\/#primaryimage\"},\"datePublished\":\"2021-06-29T18:00:00+00:00\",\"dateModified\":\"2024-02-20T10:07:31+00:00\",\"breadcrumb\":{\"@id\":\"https:\/\/routenote.com\/blog\/tencent-invests-40m-in-gaana\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/routenote.com\/blog\/tencent-invests-40m-in-gaana\/\"]}]},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/routenote.com\/blog\/tencent-invests-40m-in-gaana\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/routenote.com\/blog\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Tencent invests $40m in Indian music streaming app Gaana\"}]},{\"@type\":\"Article\",\"@id\":\"https:\/\/routenote.com\/blog\/tencent-invests-40m-in-gaana\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/routenote.com\/blog\/tencent-invests-40m-in-gaana\/#webpage\"},\"author\":{\"@id\":\"https:\/\/routenote.com\/blog\/#\/schema\/person\/681c9fd50fd43a10dc30b10cb5e87667\"},\"headline\":\"Tencent invests $40m in Indian music streaming app Gaana\",\"datePublished\":\"2021-06-29T18:00:00+00:00\",\"dateModified\":\"2024-02-20T10:07:31+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/routenote.com\/blog\/tencent-invests-40m-in-gaana\/#webpage\"},\"wordCount\":263,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\/\/routenote.com\/blog\/#organization\"},\"image\":{\"@id\":\"https:\/\/routenote.com\/blog\/tencent-invests-40m-in-gaana\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/routenote.com\/blog\/wp-content\/uploads\/2018\/03\/Gaana.jpg\",\"keywords\":[\"Gaana\",\"gaana debt funding round\",\"gaana funding\",\"gaana growth 2021\",\"how much is gaana worth\",\"how much of gaana does tencent own\",\"india\",\"indian music\",\"Indian Music Industry news\",\"Indian music streaming\",\"Tencent\",\"tencent holdings\",\"tencent investments\",\"tencent music\"],\"articleSection\":[\"Digital Music News\"],\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\/\/routenote.com\/blog\/tencent-invests-40m-in-gaana\/#respond\"]}]},{\"@type\":\"Person\",\"@id\":\"https:\/\/routenote.com\/blog\/#\/schema\/person\/681c9fd50fd43a10dc30b10cb5e87667\",\"name\":\"Madeleine Amos\",\"image\":{\"@type\":\"ImageObject\",\"@id\":\"https:\/\/routenote.com\/blog\/#personlogo\",\"inLanguage\":\"en-US\",\"url\":\"https:\/\/secure.gravatar.com\/avatar\/995af743aeac7c643564c9567ab0caa6?s=96&d=blank&r=g\",\"contentUrl\":\"https:\/\/secure.gravatar.com\/avatar\/995af743aeac7c643564c9567ab0caa6?s=96&d=blank&r=g\",\"caption\":\"Madeleine Amos\"},\"description\":\"I write about music for RouteNote, sharing fun stuff, news, and tips and tricks for musicians and producers. Also a saxophonist and hater of marmalade.\",\"url\":\"https:\/\/routenote.com\/blog\/author\/maddi\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Tencent invests $40m in Indian music streaming app Gaana - RouteNote Blog","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/routenote.com\/blog\/tencent-invests-40m-in-gaana\/","og_locale":"en_US","og_type":"article","og_title":"Tencent invests $40m in Indian music streaming app Gaana - RouteNote Blog","og_description":"Tencent Holdings, which already owned a third of Gaana, have increased their investment in the Indian music streaming platform.","og_url":"https:\/\/routenote.com\/blog\/tencent-invests-40m-in-gaana\/","og_site_name":"RouteNote Blog","article_published_time":"2021-06-29T18:00:00+00:00","article_modified_time":"2024-02-20T10:07:31+00:00","og_image":[{"width":1420,"height":800,"url":"https:\/\/routenote.com\/blog\/wp-content\/uploads\/2018\/03\/Gaana.jpg","type":"image\/jpeg"}],"twitter_card":"summary_large_image","twitter_misc":{"Written by":"Madeleine Amos","Est. reading time":"1 minute"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Organization","@id":"https:\/\/routenote.com\/blog\/#organization","name":"RouteNote","url":"https:\/\/routenote.com\/blog\/","sameAs":[],"logo":{"@type":"ImageObject","@id":"https:\/\/routenote.com\/blog\/#logo","inLanguage":"en-US","url":"https:\/\/routenote.com\/blog\/wp-content\/uploads\/2020\/11\/routenote-logo.jpg","contentUrl":"https:\/\/routenote.com\/blog\/wp-content\/uploads\/2020\/11\/routenote-logo.jpg","width":1000,"height":1000,"caption":"RouteNote"},"image":{"@id":"https:\/\/routenote.com\/blog\/#logo"}},{"@type":"WebSite","@id":"https:\/\/routenote.com\/blog\/#website","url":"https:\/\/routenote.com\/blog\/","name":"RouteNote Blog","description":"The World of Digital Music - Distribution - Stores and Free Music","publisher":{"@id":"https:\/\/routenote.com\/blog\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/routenote.com\/blog\/?s={search_term_string}"},"query-input":"required name=search_term_string"}],"inLanguage":"en-US"},{"@type":"ImageObject","@id":"https:\/\/routenote.com\/blog\/tencent-invests-40m-in-gaana\/#primaryimage","inLanguage":"en-US","url":"https:\/\/routenote.com\/blog\/wp-content\/uploads\/2018\/03\/Gaana.jpg","contentUrl":"https:\/\/routenote.com\/blog\/wp-content\/uploads\/2018\/03\/Gaana.jpg","width":1420,"height":800,"caption":"Gaana India music streaming service Tencent investment"},{"@type":"WebPage","@id":"https:\/\/routenote.com\/blog\/tencent-invests-40m-in-gaana\/#webpage","url":"https:\/\/routenote.com\/blog\/tencent-invests-40m-in-gaana\/","name":"Tencent invests $40m in Indian music streaming app Gaana - RouteNote Blog","isPartOf":{"@id":"https:\/\/routenote.com\/blog\/#website"},"primaryImageOfPage":{"@id":"https:\/\/routenote.com\/blog\/tencent-invests-40m-in-gaana\/#primaryimage"},"datePublished":"2021-06-29T18:00:00+00:00","dateModified":"2024-02-20T10:07:31+00:00","breadcrumb":{"@id":"https:\/\/routenote.com\/blog\/tencent-invests-40m-in-gaana\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/routenote.com\/blog\/tencent-invests-40m-in-gaana\/"]}]},{"@type":"BreadcrumbList","@id":"https:\/\/routenote.com\/blog\/tencent-invests-40m-in-gaana\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/routenote.com\/blog\/"},{"@type":"ListItem","position":2,"name":"Tencent invests $40m in Indian music streaming app Gaana"}]},{"@type":"Article","@id":"https:\/\/routenote.com\/blog\/tencent-invests-40m-in-gaana\/#article","isPartOf":{"@id":"https:\/\/routenote.com\/blog\/tencent-invests-40m-in-gaana\/#webpage"},"author":{"@id":"https:\/\/routenote.com\/blog\/#\/schema\/person\/681c9fd50fd43a10dc30b10cb5e87667"},"headline":"Tencent invests $40m in Indian music streaming app Gaana","datePublished":"2021-06-29T18:00:00+00:00","dateModified":"2024-02-20T10:07:31+00:00","mainEntityOfPage":{"@id":"https:\/\/routenote.com\/blog\/tencent-invests-40m-in-gaana\/#webpage"},"wordCount":263,"commentCount":0,"publisher":{"@id":"https:\/\/routenote.com\/blog\/#organization"},"image":{"@id":"https:\/\/routenote.com\/blog\/tencent-invests-40m-in-gaana\/#primaryimage"},"thumbnailUrl":"https:\/\/routenote.com\/blog\/wp-content\/uploads\/2018\/03\/Gaana.jpg","keywords":["Gaana","gaana debt funding round","gaana funding","gaana growth 2021","how much is gaana worth","how much of gaana does tencent own","india","indian music","Indian Music Industry news","Indian music streaming","Tencent","tencent holdings","tencent investments","tencent music"],"articleSection":["Digital Music News"],"inLanguage":"en-US","potentialAction":[{"@type":"CommentAction","name":"Comment","target":["https:\/\/routenote.com\/blog\/tencent-invests-40m-in-gaana\/#respond"]}]},{"@type":"Person","@id":"https:\/\/routenote.com\/blog\/#\/schema\/person\/681c9fd50fd43a10dc30b10cb5e87667","name":"Madeleine Amos","image":{"@type":"ImageObject","@id":"https:\/\/routenote.com\/blog\/#personlogo","inLanguage":"en-US","url":"https:\/\/secure.gravatar.com\/avatar\/995af743aeac7c643564c9567ab0caa6?s=96&d=blank&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/995af743aeac7c643564c9567ab0caa6?s=96&d=blank&r=g","caption":"Madeleine Amos"},"description":"I write about music for RouteNote, sharing fun stuff, news, and tips and tricks for musicians and producers. Also a saxophonist and hater of marmalade.","url":"https:\/\/routenote.com\/blog\/author\/maddi\/"}]}},"jetpack_featured_media_url":"https:\/\/routenote.com\/blog\/wp-content\/uploads\/2018\/03\/Gaana.jpg","_links":{"self":[{"href":"https:\/\/routenote.com\/blog\/wp-json\/wp\/v2\/posts\/86390"}],"collection":[{"href":"https:\/\/routenote.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/routenote.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/routenote.com\/blog\/wp-json\/wp\/v2\/users\/24"}],"replies":[{"embeddable":true,"href":"https:\/\/routenote.com\/blog\/wp-json\/wp\/v2\/comments?post=86390"}],"version-history":[{"count":0,"href":"https:\/\/routenote.com\/blog\/wp-json\/wp\/v2\/posts\/86390\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/routenote.com\/blog\/wp-json\/wp\/v2\/media\/13858"}],"wp:attachment":[{"href":"https:\/\/routenote.com\/blog\/wp-json\/wp\/v2\/media?parent=86390"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/routenote.com\/blog\/wp-json\/wp\/v2\/categories?post=86390"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/routenote.com\/blog\/wp-json\/wp\/v2\/tags?post=86390"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}