{"id":86092,"date":"2021-06-21T12:00:00","date_gmt":"2021-06-21T11:00:00","guid":{"rendered":"https:\/\/routenote.com\/blog\/?p=86092"},"modified":"2021-06-21T11:25:16","modified_gmt":"2021-06-21T10:25:16","slug":"spotify-buys-podcast-discovery-company-podz","status":"publish","type":"post","link":"https:\/\/routenote.com\/blog\/spotify-buys-podcast-discovery-company-podz\/","title":{"rendered":"Spotify buys podcast discovery company Podz"},"content":{"rendered":"\n<p><em>Image Credit: <a href=\"http:\/\/spotify.com\">Spotify<\/a><\/em><\/p>\n\n\n\n<h4><span style=\"color:#3366FF\"> Aiming to match Spotify users to podcasts they\u2019re guaranteed to love, Spotify has bought podcast discovery startup Podz.<\/span><\/h4>\n\n\n\n<p><a href=\"https:\/\/routenote.com\/blog\/can-i-upload-my-music-to-spotify-yes-and-its-free\/\">Spotify<\/a> continues to push podcasts on the platform with the acquisition of Podz, a company specialising in podcast discovery.<\/p>\n\n\n\n<p>What is Podz? The podcast discovery startup makes preview clips from podcast episodes using machine learning. Instead of browsing through the entire episode users can view specific short clips from podcasts. <a href=\"http:\/\/routenote.com\/blog\/how-to-customize-your-spotify-artist-profile\/\">Spotify<\/a> hopes that Podz will make finding new podcasts to listen to as easy as finding new music.<\/p>\n\n\n\n<p>Podz uses hi-tech <a href=\"https:\/\/routenote.com\/blog\/listen-to-googles-first-song-from-new-art-machine-magenta\/\">machine learning<\/a> on 100,000 hours of audio to identify key moments within <a href=\"https:\/\/routenote.com\/blog\/spotify-new-ways-to-share\/\">podcast<\/a> episodes. <a href=\"https:\/\/routenote.com\/blog\/spotify-podcasts-represents-42-of-all-podcast-listeners-as-of-q2-2020-according-to-midia\/\">Spotify<\/a> has used machine learning to improve audio discovery for many years, but Podz will help to push forward its podcast strategy with renewed focus on personalised podcast recommendations \u2013 just like their innovative music discovery tools.<\/p>\n\n\n\n<p>Spotify said that the addition of Podz will save users time and grab their interest, therefore growing creators\u2019 fan bases and increasing their discoverability. In April, Spotify announced its <a href=\"https:\/\/routenote.com\/blog\/spotify-announce-paid-subscriptions-for-podcasts\/\">premium Paid Subscription podcast platform<\/a>, letting creators monetise their shows by setting their own subscription fee with two years of <a href=\"https:\/\/routenote.com\/blog\/apple-spotify-patreon-podcasts\/\">no cost for the creator.<\/a><\/p>\n\n\n\n<p><a href=\"https:\/\/routenote.com\/blog\/the-10-biggest-artists-on-spotify-in-2021\/\">Spotify<\/a> users will notice the arrival of Podz within 2021, as the technology gradually integrated onto the platform.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Aiming to match Spotify users to podcasts they\u2019re guaranteed to love, Spotify has bought podcast discovery startup Podz.<\/p>\n","protected":false},"author":24,"featured_media":85642,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[8879],"tags":[26886,26887,7597,1867,15781,18808,26883,17401,26882,13789,26884,26885],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v18.4.1 - 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