{"id":85944,"date":"2021-06-14T15:46:08","date_gmt":"2021-06-14T14:46:08","guid":{"rendered":"https:\/\/routenote.com\/blog\/?p=85944"},"modified":"2022-03-18T15:26:46","modified_gmt":"2022-03-18T15:26:46","slug":"how-musicians-can-beat-the-instagram-algorithm","status":"publish","type":"post","link":"https:\/\/routenote.com\/blog\/how-musicians-can-beat-the-instagram-algorithm\/","title":{"rendered":"How musicians can beat the Instagram algorithm \u2013 according to Instagram"},"content":{"rendered":"\n

Want more followers and likes on your music Instagram? The social network has revealed secrets behind the Instagram algorithm to better explain how the app works. <\/span><\/h2>\n\n\n\n

Instagram<\/a> has offered a glimpse behind the social media curtain into how the app functions, in a blog post aiming to explain a little more about how the Instagram algorithm works.<\/p>\n\n\n\n

The post <\/a>addresses the average user \u2013 but if you\u2019re a musician or producer<\/a> wondering how to get more likes on Instagram, and better engagement with your artist account, it\u2019s a useful read. How does Instagram<\/a> decide what posts show up first? Why do some Insta posts get more likes than others?<\/p>\n\n\n\n

Instagram<\/a> uses more than one algorithm to personalise the app to each user. Explore, Feed and Stories, and Reels each has its own algorithm.<\/p>\n\n\n\n

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Feed and Stories<\/h3>\n\n\n\n

The Feed and Stories are, according to Instagram<\/a>, where people want to interact with their closest friends. Posts by followed accounts appear ranked according to \u201csignal\u201d information \u2013 things like what was posted by who and when, what time it is, and whether you\u2019re viewing on mobile.<\/p>\n\n\n\n

Instagram<\/a> makes predictions of how likely you are to interact with any given post. That\u2019s based on how popular a post is, location, how long the video is, how often you\u2019ve interacted with that person, your activity, comments on each other\u2019s posts, and other factors.<\/p>\n\n\n\n

\u201cBig moments\u201d such as viral news and sports events make it more likely for Stories that are re-shared straight from the Feed to be favoured by the algorithm. Also, if you lie and post misinformation lots of times, Instagram will make your content harder to find. So don\u2019t make bold unverified claims about your streaming numbers or about other artists, for example.<\/p>\n\n\n\n

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Reels<\/h3>\n\n\n\n

Reels<\/a> mostly features accounts you don\u2019t follow \u2013 another opportunity for your posts to reach more users. The Reels section is designed to entertain, so predictions are made like how likely you are to watch the whole reel, like it, and go to the audio page. Instagram wants you to make your own content, so it\u2019s going to show you reels it thinks will inspire you.<\/p>\n\n\n\n

Information within the reel, such as audio track, are \u201csignals\u201d to Instagram. Once you\u2019ve made your own music available on Instagram<\/a> through a distributor like RouteNote<\/a>, the more that track is used the more people will be shown the reels.<\/p>\n\n\n\n

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