{"id":85632,"date":"2021-05-27T18:00:00","date_gmt":"2021-05-27T17:00:00","guid":{"rendered":"https:\/\/routenote.com\/blog\/?p=85632"},"modified":"2021-05-27T15:52:18","modified_gmt":"2021-05-27T14:52:18","slug":"siriusxm-partners-with-tiktok","status":"publish","type":"post","link":"https:\/\/routenote.com\/blog\/siriusxm-partners-with-tiktok\/","title":{"rendered":"SiriusXM partners with TikTok to bring a variety of new collaborative content and features"},"content":{"rendered":"\n<p><em>Image credit: <a href=\"https:\/\/techcrunch.com\/\" target=\"_blank\" rel=\"noreferrer noopener\">Tech Crunch<\/a><\/em><\/p>\n\n\n\n<h4><span style=\"color: #3366FF\">The satellite radio company and Pandora parent has announced that it will be partnering up with the short form video platform.<\/span><\/h4>\n\n\n\n<p>The satellite radio company has recently announced that it will be partnering with the popular video app <a href=\"https:\/\/routenote.com\/blog\/is-tiktok-the-future-of-the-music-industry\/\" target=\"_blank\" rel=\"noreferrer noopener\">TikTok<\/a>. SiriusXM is also the streaming service Pandoras parent company. The partnership will power several new initiatives such as a <a href=\"https:\/\/routenote.com\/blog\/tiktok-launches-australian-digital-radio-station\/\" target=\"_blank\" rel=\"noreferrer noopener\">TikTok<\/a> channel on SiriusXM, hosted <a href=\"https:\/\/routenote.com\/blog\/see-how-many-videos-used-music-tiktok\/\" target=\"_blank\" rel=\"noreferrer noopener\">TikTok<\/a> playlists on <a href=\"https:\/\/routenote.com\/blog\/pandora-launches-game-time-exclusive-playlists-from-artists-who-love-gaming\/\" target=\"_blank\" rel=\"noreferrer noopener\">Pandora<\/a>, and re-airings of <a href=\"https:\/\/routenote.com\/blog\/pandora-announce-new-artist-takeovers-on-some-of-the-most-popular-stations\/\" target=\"_blank\" rel=\"noreferrer noopener\">Pandora<\/a> Live events on TikTok.\u00a0<\/p>\n\n\n\n<p>As of this week, popular <a href=\"http:\/\/routenote.com\/blog\/how-to-get-your-music-on-tiktok-and-earn-money-for-free\/\" target=\"_blank\" rel=\"noreferrer noopener\">TikTok<\/a> creators will curate, host, and promote their own <a href=\"https:\/\/routenote.com\/blog\/pandora-announce-new-artist-takeovers-on-some-of-the-most-popular-stations\/\" target=\"_blank\" rel=\"noreferrer noopener\">Pandora playlists <\/a>to their fans on <a href=\"http:\/\/routenote.com\/blog\/how-to-get-your-music-on-tiktok-and-earn-money-for-free\/\" target=\"_blank\" rel=\"noreferrer noopener\">TikTok<\/a>, starting with Bella Poarch. The TikTok influencer, who now has 69.6 million followers, is best known for her viral lip-sync video to \u201cM to the B,\u201d which quickly became the most-liked video on <a href=\"http:\/\/routenote.com\/blog\/how-to-get-your-music-on-tiktok-and-earn-money-for-free\/\" target=\"_blank\" rel=\"noreferrer noopener\">TikTok<\/a>. She also makes videos featuring singing, dancing (obvs), and other content, this month she also released her first single \u201cBuild A Bitch,\u201d which has broken into Spotify\u2019s U.S. and Global Top 50 charts.\u00a0<\/p>\n\n\n\n<div style=\"height:9px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p><blockquote class=\"tiktok-embed\" cite=\"https:\/\/www.tiktok.com\/@bellapoarch\/video\/6965820107142597894\" data-video-id=\"6965820107142597894\" data-embed-from=\"oembed\" style=\"max-width: 605px;min-width: 325px;\" > <section> <a target=\"_blank\" title=\"@bellapoarch\" href=\"https:\/\/www.tiktok.com\/@bellapoarch?refer=embed\">@bellapoarch<\/a> <p>\u2728 Excited to help launch <a title=\"tiktoktastemakers\" target=\"_blank\" href=\"https:\/\/www.tiktok.com\/tag\/tiktoktastemakers?refer=embed\">#TikTokTastemakers<\/a> on @pandora \u2728 Listen exclusively on <a title=\"pandoramusic\" target=\"_blank\" href=\"https:\/\/www.tiktok.com\/tag\/pandoramusic?refer=embed\">#PandoraMusic<\/a><\/p> <a target=\"_blank\" title=\"\u266c Build a B*tch - Bella Poarch\" href=\"https:\/\/www.tiktok.com\/music\/Build-a-Btch-6956990112127585029?refer=embed\">\u266c Build a B*tch &#8211; Bella Poarch<\/a> <\/section> <\/blockquote> <script async src=\"https:\/\/www.tiktok.com\/embed.js\"><\/script><\/p>\n\n\n\n<div style=\"height:9px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p>Other \u201cTikTok Tastemakers\u201d as SiriusXM has named them, will release their own playlists in the months to come, including Christian Shelton and Nick Tangorra.&nbsp;<\/p>\n\n\n\n<p>In addition, <a href=\"http:\/\/routenote.com\/blog\/how-to-get-my-music-on-pandora-free\/\" target=\"_blank\" rel=\"noreferrer noopener\">Pandora<\/a> users will be able to tune into the TikTok Hits Playlist at any time, which features popular and trending songs from TikTok.\u00a0<\/p>\n\n\n\n<p>The idea of a dedicated TikTok playlist isn\u2019t new, however, as <a href=\"https:\/\/routenote.com\/blog\/can-i-upload-my-music-to-spotify-yes-and-its-free\/\" target=\"_blank\" rel=\"noreferrer noopener\">Spotify<\/a> and other streaming services have also recently added such playlists to their platforms.\u00a0<\/p>\n\n\n\n<p>SiriusXM will also be launching a TikTok Radio, a full-time music channel featuring tracks trending on TikTok, which will see TikTok creators as hosts. The channel will debut later this summer and will stream exclusively on SiriusXM.\u00a0<\/p>\n\n\n\n<p>There are also plans to re-air <a href=\"https:\/\/routenote.com\/blog\/pandoras-new-widget-for-ios-and-ipados\/\" target=\"_blank\" rel=\"noreferrer noopener\">Pandora<\/a>\u2019s original events series, Pandora Live on the app.<\/p>\n\n\n\n<p>Speaking on the partnership SiriusXM president and chief content officer, Scott Greenstein said: \u201cWe are excited to collaborate with TikTok to create new content that brings the vibrancy of the leading social networking service to life on live radio and our streaming platforms.\u201d Adding: \u201cThe effect TikTok has on music, and pop culture in general, is undeniable. Our platforms will provide a unique opportunity for TikTok creators to engage with our listeners with content experiences that have never been done before in audio.\u201d<\/p>\n\n\n\n<p>The move is a clear push to grab the Gen Z market and bring them to <a href=\"https:\/\/routenote.com\/blog\/pandoras-users-drop-q1-2021\/\" target=\"_blank\" rel=\"noreferrer noopener\">SiriusXM and their streaming service Pandora, <\/a>which is likely to work. However, if it will be enough to boost their position against the giants such as Spotify is yet to be seen.\u00a0<\/p>\n","protected":false},"excerpt":{"rendered":"<p>The satellite radio company and Pandora parent has announced that it will be partnering up with the short form video platform. <\/p>\n","protected":false},"author":23,"featured_media":85633,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[13,1,11109],"tags":[28,19876,126,22747,16978,26270,10264,11406,16105,26271],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v18.4.1 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>SiriusXM partners with TikTok to bring a variety of new collaborative content and features - RouteNote Blog<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/routenote.com\/blog\/siriusxm-partners-with-tiktok\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"SiriusXM partners with TikTok to bring a variety of new collaborative content and features - 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