{"id":85286,"date":"2021-05-10T15:00:00","date_gmt":"2021-05-10T14:00:00","guid":{"rendered":"https:\/\/routenote.com\/blog\/?p=85286"},"modified":"2021-05-10T14:16:06","modified_gmt":"2021-05-10T13:16:06","slug":"kwettr-marketing-platform","status":"publish","type":"post","link":"https:\/\/routenote.com\/blog\/kwettr-marketing-platform\/","title":{"rendered":"Introducing Kwettr, a DIY Music Marketing Platform For The Music Industry"},"content":{"rendered":"\n

Image credit: Kwettr<\/a><\/em><\/p>\n\n\n\n

Kwetter is an online marketing company that specialises in messaging tools for social media, smart marketing and data analytics.<\/span><\/h4>\n\n\n\n

In the modern world as an independent musician or label you need to be prepared to balance many plates, one said plate is marketing.<\/a> However, selling your own art is a difficult and time-consuming task, taking you away from the day to days of a musical or a label.<\/a> Thankfully, thanks to the internet, there are plenty of tools out there to help you.<\/a>\u00a0<\/p>\n\n\n\n

Having a solid marketing plan, engagement stream, and strong fanbase has never been more important for artists and labels alike. Especially in the last few years where content and social media have exploded. Remember content is king.\u00a0<\/p>\n\n\n\n

The pandemic blew this wide open as well, as touring and live performances were put on hiatus most if not all turned to the internet. Those artists that had an established presence dominated and many found new success due to an increase in time spent marketing.<\/p>\n\n\n\n

However, being able to track and manage this can be a monumental task, this is where tools such as Kwettr come in. Originally starting as a boutique marketing agency they have now transformed into an easy-to-use platform. The company is based in Breda, The Netherlands, and was created by Bas Kruijssen (New Media & Marketing Manager Black Hole Recordings) and Arny Bink (co-founder Black Hole Recordings). Together they have over 20 years of experience in the industry and extensive marketing knowledge.\u00a0<\/p>\n\n\n\n

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