{"id":85176,"date":"2021-05-04T13:00:00","date_gmt":"2021-05-04T12:00:00","guid":{"rendered":"https:\/\/routenote.com\/blog\/?p=85176"},"modified":"2021-05-04T12:24:59","modified_gmt":"2021-05-04T11:24:59","slug":"warner-music-invests-wave","status":"publish","type":"post","link":"https:\/\/routenote.com\/blog\/warner-music-invests-wave\/","title":{"rendered":"Warner Music Group Invests In Virtual Concerts platform Wave"},"content":{"rendered":"\n

Image credit: John Legend<\/a><\/em><\/p>\n\n\n\n

Warner Music Group invests into more virtual concert spaces, solidifying the idea that livestream and virtual concerts will survive post-pandemic.<\/span><\/h4>\n\n\n\n

WMG (Warner Music Group) has been investing into the digital realm recently with an eight-figure sum into Roblox <\/a>and an investment into tech company Genies. Now they are looking to take things further by putting money into the virtual concerts platform Wave. WMG<\/a> now joins other investors such as Tencent, Scooter Braun, Justin Bieber, The Weeknd, and Twitch co-founder Kevin Lin.\u00a0<\/p>\n\n\n\n

The exact amount WMG invested<\/a> is yet to be confirmed but they have taken a minority equity position in the company as a result.\u00a0<\/p>\n\n\n\n

The LA-based company Wave blends broadcast technology and real-time gaming graphics to transform artists into digital avatars in a virtual world. These can then be streamed for fans to watch and interact with.\u00a0<\/p>\n\n\n\n

Warner said that Wave will \u201cdevelop virtual performances, experiences, and monetization opportunities\u201d for its artists, including \u201cnew forms of ticketing, sponsorship, and in-show interactions for fans.\u201d Adding: \u201cThrough Wave, WMG will be able to forge more powerful artist activations, incorporating new and fan-favorite features into their shows to fuel audience engagement.\u201d<\/p>\n\n\n\n

To this day Wave has hosted more than 50 events for several popstars, DJs, and artists, including The Weeknd, John Legend, Dillon Francis, and many more.\u00a0<\/p>\n\n\n\n

Watch the a recent livestream by Wave with John Legend here:<\/p>\n\n\n\n

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