{"id":84892,"date":"2021-04-19T19:00:00","date_gmt":"2021-04-19T18:00:00","guid":{"rendered":"http:\/\/routenote.com\/blog\/?p=84892"},"modified":"2021-04-19T16:29:33","modified_gmt":"2021-04-19T15:29:33","slug":"spotify-and-warner-music-announce-new-podcast-deal","status":"publish","type":"post","link":"https:\/\/routenote.com\/blog\/spotify-and-warner-music-announce-new-podcast-deal\/","title":{"rendered":"Spotify and Warner Music announce new podcast deal"},"content":{"rendered":"\n<p><em>Image Credit:<a href=\"https:\/\/www.spotify.com\/uk\/home\/\"> Spotify<\/a><\/em><\/p>\n\n\n\n<h4><span style=\"color:#3366FF\"> Warner Music and Spotify join forces to produce podcasts about the hit songs released by the record company, and the stories of the artists who wrote them.<\/span><\/h4>\n\n\n\n<p>A new podcast deal has been signed by <a href=\"https:\/\/routenote.com\/blog\/can-i-upload-my-music-to-spotify-yes-and-its-free\/\">Spotify<\/a> and Warner Music Group. The podcasts will unsurprisingly be focused on music, making use of <a href=\"https:\/\/routenote.com\/blog\/huge-new-licensing-agreement-signed-by-warner-music-and-tencent-music-entertainment\/\">Warner\u2019s<\/a> catalogue of artists and songwriters.<\/p>\n\n\n\n<p>The partnership will produce podcasts which will launch on <a href=\"https:\/\/routenote.com\/blog\/how-to-customize-your-spotify-artist-profile\/\">Spotify<\/a> and explore songs released by <a href=\"https:\/\/routenote.com\/blog\/major-uk-music-label-executives-challenged-on-the-economics-of-music-streaming\/\">Warner<\/a> artists. The aim is to give fans an exclusive insight into the lives of their favourite artists, and reveal the stories behind the hits. It\u2019s the first time Spotify has struck a podcast deal with one of the <a href=\"https:\/\/routenote.com\/blog\/covid-has-hurt-the-major-labels-but-theyre-still-fine\/\">major labels.<\/a><\/p>\n\n\n\n<p>Courtney Holt, VP Global Studios &amp; Business at <a href=\"https:\/\/routenote.com\/blog\/a-guide-to-getting-your-music-noticed-on-spotify-in-2021\/\">Spotify,<\/a> said: \u201cThe most impactful podcasts share with music the key component of storytelling and personal experience. In partnership with Warner Music Group, we look to develop stories leveraging their unique artists and catalogue. We look forward to helping them leverage the power of podcasting to forge a deeper connection with fans.\u201d<\/p>\n\n\n\n<p>There were no announcements as to which artists would feature or what form the new podcasts will take, but <a href=\"https:\/\/routenote.com\/blog\/spotify-are-reportedly-considering-the-removal-of-an-additional-15-20-episodes-of-the-joe-rogan-experience\/\">Spotify\u2019s<\/a> current format for music podcasts and likewise Warner Music\u2019s current podcasts give further clue of what to expect.<\/p>\n\n\n\n<p>The record company produces Robert Plant\u2019s <em>Digging Deep<\/em>; The <em>Rhino Podcast <\/em>telling the tales of music legends such as Aretha Franklin; and Duran Duran\u2019s <em>WHOOOSH!<\/em>. Most recently, Warner have launched the <a href=\"https:\/\/open.spotify.com\/show\/0WQ2V18CHKzoZODxuT0k9B?si=VPuELXMhSCSQJtAlgxz3rQ\"><em>BLK In America <\/em>show<\/a> in which Black artists including Saweetie and <a href=\"https:\/\/routenote.com\/blog\/soundcloud-to-launch-livestream-gaming-tournament-hosted-by-rico-nasty\/\">Rico Nasty<\/a> discuss what it means to be Black in the US today.<\/p>\n\n\n\n<p>Oana Ruxandra, EVP, Business Development and Chief Digital Officer of<a href=\"https:\/\/routenote.com\/blog\/warner-music-asia-launches-pan-asian-dance-label-whet-records\/\"> Warner Music Group,<\/a> said: \u201cWe\u2019re excited to take this step forward with Spotify as we strengthen and deepen our existing partnership. Podcasts provide an opportunity to unlock value for artists and songwriters by delivering fresh and unique stories to music to fans across the globe.\u201d<\/p>\n\n\n\n<p>The two companies described the deal as \u201cinnovative\u201d, which fits with <a href=\"https:\/\/routenote.com\/blog\/spotify-opens-their-personalised-on-repeat-playlist-to-sponsors\/\">Spotify\u2019s<\/a> rhetoric at their <a href=\"https:\/\/routenote.com\/blog\/all-of-spotifys-biggest-announcements-from-their-monumental-stream-on-event\/\">Stream On event<\/a> earlier this year. Music-themed podcasts<em> <\/em>bridge the gap between music and podcasts on the streaming platform; see Bruce Springsteen and Barack Obama\u2019s <a href=\"https:\/\/routenote.com\/blog\/spotify-launches-new-podcast-featuring-president-barack-obama-and-bruce-springsteen\/\"><em>Renegades<\/em><\/a>, for example. For a while Spotify has also been toying with podcasts that <a href=\"https:\/\/newsroom.spotify.com\/2020-10-14\/spotify-launches-new-audio-experience-combining-music-and-talk-content\/\">combine spoken audio and music<\/a> for a hybrid, interactive experience.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Warner Music and Spotify join forces to produce podcasts about the hit songs released by the record company, and the stories of the artists who wrote them.<\/p>\n","protected":false},"author":24,"featured_media":26497,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[13,1],"tags":[25019,25020,25018,25014,25017,25016,825,25013,25015,13789,677],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v18.4.1 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Spotify and Warner Music announce new podcast deal - RouteNote Blog<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/routenote.com\/blog\/spotify-and-warner-music-announce-new-podcast-deal\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Spotify and Warner Music announce new podcast deal - RouteNote Blog\" \/>\n<meta property=\"og:description\" content=\"Warner Music and Spotify join forces to produce podcasts about the hit songs released by the record company, and the stories of the artists who wrote them.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/routenote.com\/blog\/spotify-and-warner-music-announce-new-podcast-deal\/\" \/>\n<meta property=\"og:site_name\" content=\"RouteNote Blog\" \/>\n<meta property=\"article:published_time\" content=\"2021-04-19T18:00:00+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2021-04-19T15:29:33+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/routenote.com\/blog\/wp-content\/uploads\/2020\/10\/SPOTIFY.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"740\" \/>\n\t<meta property=\"og:image:height\" content=\"488\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Madeleine Amos\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Organization\",\"@id\":\"https:\/\/routenote.com\/blog\/#organization\",\"name\":\"RouteNote\",\"url\":\"https:\/\/routenote.com\/blog\/\",\"sameAs\":[],\"logo\":{\"@type\":\"ImageObject\",\"@id\":\"https:\/\/routenote.com\/blog\/#logo\",\"inLanguage\":\"en-US\",\"url\":\"https:\/\/routenote.com\/blog\/wp-content\/uploads\/2020\/11\/routenote-logo.jpg\",\"contentUrl\":\"https:\/\/routenote.com\/blog\/wp-content\/uploads\/2020\/11\/routenote-logo.jpg\",\"width\":1000,\"height\":1000,\"caption\":\"RouteNote\"},\"image\":{\"@id\":\"https:\/\/routenote.com\/blog\/#logo\"}},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/routenote.com\/blog\/#website\",\"url\":\"https:\/\/routenote.com\/blog\/\",\"name\":\"RouteNote Blog\",\"description\":\"The World of Digital Music - 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