{"id":84689,"date":"2021-04-07T14:00:00","date_gmt":"2021-04-07T13:00:00","guid":{"rendered":"http:\/\/routenote.com\/blog\/?p=84689"},"modified":"2021-04-07T13:52:29","modified_gmt":"2021-04-07T12:52:29","slug":"spotify-opens-their-personalised-on-repeat-playlist-to-sponsors","status":"publish","type":"post","link":"https:\/\/routenote.com\/blog\/spotify-opens-their-personalised-on-repeat-playlist-to-sponsors\/","title":{"rendered":"Spotify opens their personalised &#8216;On Repeat&#8217; playlist to sponsors"},"content":{"rendered":"\n<p><em>Image Credit: <a href=\"https:\/\/ads.spotify.com\/en-US\/ad-experiences\/sponsored-playlist-ad-specs\/\">Spotify<\/a><\/em><\/p>\n\n\n\n<h4 style=\"user-select: auto;\"><span style=\"color: #3366ff; user-select: auto;\">&#8216;On Repeat&#8217; becomes the second personalised playlist from Spotify to open up to advertising sponsorships, after &#8216;Discover Weekly&#8217; in 2019.<\/span><\/h4>\n\n\n\n<p>Launched in 2019 Spotify&#8217;s personalised <em style=\"user-select: auto;\">On Repeat<\/em> playlist offers listeners a tailored selection of the songs they&#8217;re listening to most at the moment. Though Spotify has opened many of their curated playlists to sponsors, <em style=\"user-select: auto;\">On Repeat<\/em> becomes only the second algorithm driven, personalised playlist to become available to sponsorship <a style=\"user-select: auto;\" href=\"https:\/\/routenote.com\/blog\/spotify-want-brands-to-sponsor-your-discover-weekly\/\">after Discover Weekly in 2019.<\/a> Rather than Spotify Free listeners hearing and seeing a random selection of audio and video messages, brands can sponsor an entire playlist for one week. This means each listener hears different messages from the same company end-to-end across a playlist.<\/p>\n\n\n\n<p>Opening up personalised playlists is a big deal as these playlists pull in a huge number of streams. <em>On Repeat<\/em> has pulled in 12 billion streams and over 750 million hours of listening since its launch in September 2019. Topping the &#8220;most repeated&#8221; listens list include the likes of <strong>Bad Bunny<\/strong>, <strong>The Weeknd<\/strong> and <strong>Ariana Grande<\/strong>. All personalised playlists are available in <a href=\"https:\/\/routenote.com\/blog\/spotifys-new-made-for-you-mixes-let-you-dive-into-the-artists-genres-and-decades-you-love\/\">the recently expanded Made For You hub, that now includes new genre, artist and decade mixes.<\/a><\/p>\n\n\n\n<p><a style=\"user-select: auto;\" href=\"https:\/\/ads.spotify.com\/en-US\/ad-experiences\/sponsored-playlist-ad-specs\/\">Advertisers can find more about Sponsored Playlists<em style=\"user-select: auto;\"> <\/em>on Spotify&#8217;s advertising site.<\/a> The feature is open to brands across 30 global markets. The first US company to sponsor <em style=\"user-select: auto;\">On Repeat<\/em> is <em style=\"user-select: auto;\">TurboTax<\/em>. In a statement about the launch, the company said:<\/p>\n\n\n\n<blockquote class=\"wp-block-quote\"><p>Like music, taxes are not one size fits all. Every tax situation is unique and every individual\u2019s needs are different. We\u2019re using Spotify\u2019s deep connection to its engaged listeners to get in front of consumers and show them that with TurboTax you can get the expertise you need on your terms. With Spotify, we\u2019re able to get both reach and unique targeting that ensures the right audiences know about the tools, guidance and expertise that TurboTax offers.<\/p><cite>Cathleen Ryan, VP of Marketing, TurboTax<\/cite><\/blockquote>\n\n\n\n<p><\/p>\n","protected":false},"excerpt":{"rendered":"<p>&#8216;On Repeat&#8217; becomes the second personalised playlist from Spotify to open up to advertising sponsorships, after &#8216;Discover Weekly&#8217; in 2019.<\/p>\n","protected":false},"author":9,"featured_media":84693,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[1],"tags":[13003,6190,24571,24572,20805,3609,825,24573,11486,24574],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v18.4.1 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Spotify opens their personalised &#039;On Repeat&#039; playlist to sponsors - RouteNote Blog<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/routenote.com\/blog\/spotify-opens-their-personalised-on-repeat-playlist-to-sponsors\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Spotify opens their personalised &#039;On Repeat&#039; playlist to sponsors - RouteNote Blog\" \/>\n<meta property=\"og:description\" content=\"&#039;On Repeat&#039; becomes the second personalised playlist from Spotify to open up to advertising sponsorships, after &#039;Discover Weekly&#039; in 2019.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/routenote.com\/blog\/spotify-opens-their-personalised-on-repeat-playlist-to-sponsors\/\" \/>\n<meta property=\"og:site_name\" content=\"RouteNote Blog\" \/>\n<meta property=\"article:published_time\" content=\"2021-04-07T13:00:00+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2021-04-07T12:52:29+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/routenote.com\/blog\/wp-content\/uploads\/2021\/04\/AdExperiences-Kia-SponsoredPlaylist-meta0.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"2400\" \/>\n\t<meta property=\"og:image:height\" content=\"1260\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Tom Newman\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Organization\",\"@id\":\"https:\/\/routenote.com\/blog\/#organization\",\"name\":\"RouteNote\",\"url\":\"https:\/\/routenote.com\/blog\/\",\"sameAs\":[],\"logo\":{\"@type\":\"ImageObject\",\"@id\":\"https:\/\/routenote.com\/blog\/#logo\",\"inLanguage\":\"en-US\",\"url\":\"https:\/\/routenote.com\/blog\/wp-content\/uploads\/2020\/11\/routenote-logo.jpg\",\"contentUrl\":\"https:\/\/routenote.com\/blog\/wp-content\/uploads\/2020\/11\/routenote-logo.jpg\",\"width\":1000,\"height\":1000,\"caption\":\"RouteNote\"},\"image\":{\"@id\":\"https:\/\/routenote.com\/blog\/#logo\"}},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/routenote.com\/blog\/#website\",\"url\":\"https:\/\/routenote.com\/blog\/\",\"name\":\"RouteNote Blog\",\"description\":\"The World of Digital Music - 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