{"id":84660,"date":"2021-04-06T15:00:00","date_gmt":"2021-04-06T14:00:00","guid":{"rendered":"http:\/\/routenote.com\/blog\/?p=84660"},"modified":"2021-04-06T13:14:32","modified_gmt":"2021-04-06T12:14:32","slug":"hybe-purchases-ithaca","status":"publish","type":"post","link":"https:\/\/routenote.com\/blog\/hybe-purchases-ithaca\/","title":{"rendered":"South Korean Record Label Hybe Purchases Ithaca"},"content":{"rendered":"\n

Image credit: Hybe Labels<\/em><\/p>\n\n\n\n

The South Korean record label that has BTS on its roster has purchased Ithaca, the management company behind Justin Bieber, Ariana Grande, and Demi Lovato.<\/span><\/h4>\n\n\n\n

The South Korean record label behind the K-pop superstars BTS has agreed to a $1bn (\u00a3725) deal to buy the US company that manages pop stars such as Justin Bieber<\/a>, Ariana Grande<\/a>, and Demi Lovato<\/a>.\u00a0<\/p>\n\n\n\n

Hybe, which was formally known as Big Hit Entertainment<\/a>, announced last Friday that it was buying Ithaca, the management company owned by Scooter Braun<\/a>.\u00a0<\/p>\n\n\n\n

As part of the deal, Braun will be joining the board of Hybe. In addition to this the Ithaca<\/a> subsidiary Big Machine Label Group, which is run by Scott Borchett is now owned by Hybe. However, Borchett will remain Chief Executive of the group, who boasts Sheryl Crow and Abbey Cone on their roster.\u00a0<\/p>\n\n\n\n

Talking about the takeover Hybe chairman and chief executive, Bang Si-Hyuk said that the takeover \u201cmarks the start of a new adventure no one could have possibly imagined.\u201d He adds: “The companies will work together \u201cto create synergy, transcend borders and break down cultural barriers.\u201d<\/p>\n\n\n\n

Bruan commented: \u201cThis is an opportunity for us to make history and further innovate the music industry and revolutionise the game itself.\u201d Adding: \u201cIts implications for the business will be monumentous for a long time to come. I am incredibly grateful for Chairman Bang\u2019s friendship and his willingness to support the creative journey of an artist.\u201d<\/p>\n\n\n\n

Watch the promotional video from Hybe<\/a> here:<\/p>\n\n\n\n

\n