{"id":84609,"date":"2021-04-02T12:15:00","date_gmt":"2021-04-02T11:15:00","guid":{"rendered":"http:\/\/routenote.com\/blog\/?p=84609"},"modified":"2024-03-22T17:18:01","modified_gmt":"2024-03-22T17:18:01","slug":"the-advantages-and-disadvantages-of-operating-as-a-diy-artist","status":"publish","type":"post","link":"https:\/\/routenote.com\/blog\/the-advantages-and-disadvantages-of-operating-as-a-diy-artist\/","title":{"rendered":"The Advantages And Disadvantages of Operating As A DIY Artist"},"content":{"rendered":"\n

Image credit: Shauna Miller (Via Jack Swing<\/a>)<\/em><\/p>\n\n\n\n

Taking the music world head on as an independent artist may give the creator more freedom but it can be a difficult road.<\/span><\/h4>\n\n\n\n

We live in a very juxtaposed world, where thanks to the internet it\u2019s never been easier to start a career as an independent musician. There are now countless tools and distributors (like ourselves<\/a>) who can make sure your music is heard in every corner of the globe. However, this doesn\u2019t mean it\u2019s an easy ride and there are certainly advantages and disadvantages.<\/p>\n\n\n\n

In the past few months, we have had the privilege of talking to some of the worlds leading DIY artists, who are all integral to their local and national scenes. They have first-hand seen and experienced life as a DIY artist, the many opportunities and difficulties. <\/p>\n\n\n\n

No Need For Major Labels<\/strong><\/p>\n\n\n\n

In today\u2019s world it\u2019s easy to argue against the idea of major labels, management, or PR Firms, as Jack Swing says: <\/a>\u201cAs me and those around me grew and honed our talents, we realised that we were capable of handling a lot of the things that people outsource. It took a long time to do things the right way but now that we are comfortable handling most things ourselves, it both allows us to do more as well as make sure that we get things done the way that we truly envision.\u201d <\/p>\n\n\n\n

By going DIY Jack Swing felt that:<\/a> \u201cThe main advantage is definitely being in complete creative control. By operating independently we can make sure that things get done exactly the way we want them to, on our timeline, with no interference.\u201d <\/p>\n\n\n\n

However, having this about of control also comes with its disadvantages: \u201cWhen operating independently you\u2019re also constantly expanding your network, If you\u2019re booking your own tour, you want to be able to reach out to people that you trust and have worked with. Developing that level of trusted contacts takes serious time and effort. When represented it could be as easy getting a list of dates and showing up, playing, and leaving. Two completely different worlds.\u201d<\/p>\n\n\n\n

As Lins of Magick Mountain puts it:<\/a> \u201ca lot of admin, digital managing, speaking to people, production, artwork, videos, social media, etc on top of writing, recording, gigging.\u201d In fact, during their latest release, Lins felt the strain saying that \u201cthere hasn\u2019t been time\/energy to do what bands should be really doing \u2013 writing, rehearsing, gigging, etc\u201d<\/p>\n\n\n\n

However, this extra admin and element of being in a band does offer a fantastic insight into how a label operates, giving you an understanding that could be invaluable when signing to a major, or any label for that matter. Lins explains<\/a>: \u201cIn one way it\u2019s an advantage to really learn what a \u2018label\u2019 or equivalent needs to do to make a release happen so that if you do work with a label in future you can make sure all those things are happening how you want them to because you understand the process.\u201d<\/p>\n\n\n\n

A Rise In DIY Artists Thanks To The Internet<\/strong><\/h5>\n\n\n\n

There are now more artists acting independently than maybe ever, it\u2019s certainly the age of DIY in some respects. This has been spurred on by the rise of the litany of distributors and tools available to an artist. Martha of Pretty Preachers Club explains further<\/a>: \u201cDue to so many free online distributors, releasing music has never been so straightforward. This is filling the diversity gaps in the industry in the sense that it makes music production available to everyone, not just those with money. It\u2019s really exciting to see so many up-and-coming bands and artists from different walks of life.\u201d <\/p>\n\n\n\n

As we know, most artists today start their career on the internet a place where Martha feels that<\/a>: \u201cIt\u2019s much easier to be noticed now than it probably was in the 50s when the likes of The Beatles were on the rise.\u201d Adding<\/a>: \u201cLabels, Magazines, Journos, managers, and promoters are all an email away.\u201d <\/p>\n\n\n\n

Adding to this notion, Rory of School Disco explains<\/a>: \u201cThere are so so so many people across the globe who are interested in all styles of music and there is a massive market to tap into. With more artist-focused platforms like Bandcamp, it\u2019s never been easier to upload a track and see what happens. These platforms help artists’ communities grow and it\u2019s an ever-improving one too.\u201d <\/p>\n\n\n\n

What\u2019s The Catch? <\/h5>\n\n\n\n

So, reading through all this, you\u2019re probably thinking, okay well what\u2019s the catch? If going DIY and acting independently is so great why aren\u2019t more artists doing it? The truth is that you may maintain creative control but funding and financial stability is harder to come by. Most DIY artists, if not all are holding down day jobs, and as Isaiah of Jack Swing says<\/a>: \u201cIt\u2019s crucial to find a balance so that you don\u2019t burn yourself out.\u201d <\/p>\n\n\n\n

On top of funding your own music career, you\u2019re also having to pay your way through life in general, rent, food, bills, etc are all costs that put more pressure on creatives. Chatting to the variety of DIY artists one thing became incredibly clear, money was almost always a blocker. <\/p>\n\n\n\n

Milo Gore explains<\/a> that: \u201cIn this day and age it\u2019s all about money, contacts, and reach.\u201d He explains further, \u201cTo survive, more often than not, you have to put money towards marketing and PR, the ones with the contacts. Adding: \u201cHow are you meant to compete?\u201d <\/p>\n\n\n\n

What Can I Do?<\/h5>\n\n\n\n

It\u2019s a good question, how does one basically take on an established industry and set of labels and PR firms to be heard above the noise. It\u2019s not easy but there are tools out there for artists to use. Services such as RouteNote<\/a> can distribute your music and guide you through the process of releasing your music, not just to streaming services but to social media apps such as Facebook<\/a>, Twitter, and Instagram<\/a>, as well as TikTok<\/a>. PR is also another area that an artist now has more choice with<\/a>. Tools such as Musosoup<\/a>, Submithub<\/a>, Groover<\/a>, HumanHuman<\/a> are great ways to reach thousands of tastemakers, playlist creators, bloggers<\/a>, content creators, and many other grassroots and established music industry types. It\u2019s a fraction of the price of a traditional PR campaign<\/a> and arguably just as successful, especially for growing and emerging artists.\u00a0<\/p>\n\n\n\n

It may seem that the industry is against you and in some aspects the traditional methods are. However, there is a new way the music business can operate and DIY artists are going to be able to flourish like never before because of it. If your an artist do your research, network, reach out to as many people and places as you can. We\u2019re more connected than ever before, put yourself out there and see what happens.<\/p>\n","protected":false},"excerpt":{"rendered":"

Taking the music world head on as an independent artist may give the creator more freedom but it can be a difficult road. <\/p>\n","protected":false},"author":23,"featured_media":84610,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[11109,3800],"tags":[19490,24237,23488,23454,24429,24430,139,2171,1402,11254],"acf":[],"yoast_head":"\nThe Advantages And Disadvantages of Operating As A DIY Artist - RouteNote Blog<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/routenote.com\/blog\/the-advantages-and-disadvantages-of-operating-as-a-diy-artist\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"The Advantages And Disadvantages of Operating As A DIY Artist - RouteNote Blog\" \/>\n<meta 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