{"id":84599,"date":"2021-03-30T17:00:00","date_gmt":"2021-03-30T16:00:00","guid":{"rendered":"http:\/\/routenote.com\/blog\/?p=84599"},"modified":"2022-05-04T11:28:45","modified_gmt":"2022-05-04T10:28:45","slug":"why-you-need-to-start-taking-notice-of-the-potential-for-musicians-on-roblox","status":"publish","type":"post","link":"https:\/\/routenote.com\/blog\/why-you-need-to-start-taking-notice-of-the-potential-for-musicians-on-roblox\/","title":{"rendered":"Why musicians need to start taking notice of the potential of music for Roblox"},"content":{"rendered":"\n<p><em>Image Credit:<\/em> <a href=\"https:\/\/www.roblox.com\/\"><em>Roblox<\/em><\/a><\/p>\n\n\n\n<h2><span style=\"color:#3366FF\"> Should music artists be getting involved on online game platform Roblox? With more and more virtual concerts happening on the platform, it might be the next big thing for music in the online virtual world.<\/span><\/h2>\n\n\n\n<p>Everyday 32 million people use Roblox, spending on average of two and a half hours per day on the platform. It\u2019s massive. <a href=\"https:\/\/routenote.com\/blog\/games-platform-roblox-raises-520m-funding-from-investors-including-warner-music-group\/\">Roblox<\/a> is a collection of online interconnected worlds developed by users, including virtual concerts and backstage areas, with in-game add-ons available to purchase with Robux.<\/p>\n\n\n\n<p><a href=\"https:\/\/www.roblox.com\/\">Roblox?<\/a> Isn\u2019t that for kids? That may have been true when the online <a href=\"https:\/\/routenote.com\/blog\/top-10-video-game-soundtracks-of-2020\/\">game<\/a> platform and game creation system was first launched, but as the age of the users has grown, so too have the company\u2019s ambitious plans for the future.<\/p>\n\n\n\n<p>Roblox is a platform that\u2019s both extremely popular and incredibly ambitious in its scope. A large part of its plan for the future seems to lie in music. It\u2019s one to keep an eye on. Recently, the good people over at <a href=\"https:\/\/www.hypebot.com\/hypebot\/category\/podcast-music-biz\">Music Biz Weekly podcast <\/a>spoke to Jonathan Vlassopulos, Vice President and Global Head of Music at Roblox, about music on the platform and why artists are missing out if they don\u2019t get involved.<\/p>\n\n\n\n<p>The full episode with <a href=\"https:\/\/soundcloud.com\/michaelbrandvoldmarketing\">Michael Brandvold<\/a> and <a href=\"http:\/\/www.jaygilbertconsulting.com\/about\">Jay Gilbert<\/a> chatting to Vlassopulos is <a href=\"https:\/\/www.hypebot.com\/hypebot\/2021\/03\/building-a-music-community-on-roblox-and-why-you-need-to-get-involved-now.html\">available to watch and listen to online,<\/a> and we\u2019ve gathered a few of the most illuminating points below.<\/p>\n\n\n\n<hr class=\"wp-block-separator\"\/>\n\n\n\n<h3>What is Roblox?<\/h3>\n\n\n\n<p>The Roblox experience combines playing, video and social media. Players can hang out <a href=\"https:\/\/routenote.com\/blog\/post-malone-to-play-free-to-view-virtual-concert-for-pokemon\/\">virtually<\/a> together and create their own games. It\u2019s the sort of experience that\u2019s the norm for a generation that\u2019s grown up used to spending time in a virtual world and spending money on virtual purchases, and young players are on there a <em>lot<\/em>.<\/p>\n\n\n\n<p>Although initially aimed at a young demographic, as Vlassopulos insisted: \u201cIt\u2019s not for kids, it\u2019s for everyone.\u201d The fastest growing group of users on the platform is the 15 plus range.<\/p>\n\n\n\n<hr class=\"wp-block-separator\"\/>\n\n\n\n<h3>What\u2019s Roblox got to do with the music business?<\/h3>\n\n\n\n<p>The space for music on Roblox is still finding its feet, but the music industry is interested in its potential as the userbase grows up and the technology grows too. Notably, Warner Music made an eight-figure investment in the platform earlier this year. Music has also been integrated in interesting ways, such as startup Popgun <a href=\"https:\/\/routenote.com\/blog\/make-beats-in-roblox-with-new-splash-music-maker\/\">adding music-making app Splash<\/a> to the platform last year.<\/p>\n\n\n\n<p>The next focus for Roblox is on getting users to attend and interact with live music shows. The first official virtual concerts were introduced last year with the Together at Home Global Citizen concerts the first \u201ctoe in the water,\u201d and in November 2020 the huge Lil Nas X concert drew 33 million views over two days.<\/p>\n\n\n\n<p>The latest concert was Royal Blood\u2019s live <a href=\"https:\/\/routenote.com\/blog\/roblox-books-royal-blood-for-virtual-half-time-show-at-2021-bloxy-awards\/\">half-time show at the virtual Bloxy Awards ceremony,<\/a> which saw players in Roblox transported from the awards room to the venue via shuttles. Royal Blood were chosen to perform in part to capture the attention of an older audience, as well as to introduce rock to tweens. The band were represented in what Vlassopulos called \u201cLofi mo cap&#8221;, not full motion capture suits like Lil Nas X, but instead their videos were animated remotely and brought to life that way. The band set up their own avatars.<\/p>\n\n\n\n<p style=\"text-align:center\"><iframe loading=\"lazy\" title=\"The Royal Blood Concert Experience from the 8th Annual Bloxy Awards | Roblox\" width=\"720\" height=\"405\" src=\"https:\/\/www.youtube.com\/embed\/ese3QtoWfkg?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture\" allowfullscreen><\/iframe><\/p>\n\n\n\n<p>Virtual platforms, Vlassopulos said, allow concertgoers to hang out with friends at a VIP pre-show as soon as the tickets are purchased, and afterwards at virtual after parties, not restricted by the start and finish times of a gig or festival.<\/p>\n\n\n\n<p>Roblox users commonly make their own versions of artists\u2019 music videos and post them on <a href=\"http:\/\/routenote.com\/blog\/how-do-i-make-money-from-youtube-content-id-or-my-youtube-channel\/\">YouTube.<\/a> And rather than traditional streaming like <a href=\"https:\/\/routenote.com\/blog\/can-i-upload-my-music-to-spotify-yes-and-its-free\/\">Spotify,<\/a> which generally involves simply uploading music and hoping people stream it, Roblox\u2019s transactional model opens up the potential for for more interactive elements. Developers could license a song to be used in their game.<\/p>\n\n\n\n<hr class=\"wp-block-separator\"\/>\n\n\n\n<h3>Can the average music artist take advantage of the world of Roblox?<\/h3>\n\n\n\n<p>Roblox is all about community, and the connecting power of music fits in with users finding their tribe on the platform. Vlassopulos said that ultimately the long-term plan for music on Roblox is to allow any artists or label, wherever or whoever they may be, to put on experiences, integrate their music into <a href=\"https:\/\/routenote.com\/blog\/2020-is-youtube-gamings-biggest-year-ever\/\">games<\/a> that match their genre and style and get merch onto the platform to generate revenue and advertise their brand. Fans of the same bands, or the same genres, could chat together and show off their merch.<\/p>\n\n\n\n<p>There\u2019s the potential for ample opportunities for a revenue stream through merch sales. Artists could help to personalise user\u2019s self-expression on the platform, whether that\u2019s band t-shirts for their avatars or posters to furnish their virtual home.<\/p>\n\n\n\n<p>Revenue keeps rolling in from the Lil Nas X concert, which is still attracting sales of in-game memorabilia and <a href=\"https:\/\/routenote.com\/blog\/how-to-sell-merch-on-your-spotify-artist-profile\/\">merchandise<\/a> from around the show. The Royal Blood show has merch, too \u2013 you can look like the band and even have a little pet guitar amp following you around the game.<\/p>\n\n\n\n<p>&#8220;Artists are looking for more output for their creativity on social media, outside of just a play button and a video,&#8221; Vlassopulos said. Roblox offers a 3D palate instead \u2013 fans can roam around your music video, and you can run around with your fans and chat to them, which is especially enticing right now when live gigs and meet and greets aren\u2019t possible.<\/p>\n\n\n\n<hr class=\"wp-block-separator\"\/>\n\n\n\n<h3>How can an indie artist or record label create their own Roblox world?<\/h3>\n\n\n\n<p>Music artists can get involved on the platform right now. Vlassopulos suggested some steps artists could take if they want to get established on Roblox:<\/p>\n\n\n\n<ul><li>Sign up and secure a username that fits with your artist brand<\/li><li>Build your image \u2013 you could even get a 3D artist to do a perfect virtual representation of you for your avatar<\/li><li>Go on the platform, explore, get a feel for Roblox<\/li><li>Announce on<a href=\"https:\/\/routenote.com\/blog\/10-top-tips-for-musicians-using-social-media-2021\/\"> social media<\/a> that you\u2019re now on Roblox<\/li><li>Think about the demographic of Roblox and of your own fans to see where you fit in best. What kind of games match your brand image? Roblox have a set of preferred developers who charge to get you set up with a space on Roblox<\/li><li>There\u2019s the potential to reach out to tech savvy fans to create spaces for their favourite artists, with a prize for the chosen developer<\/li><li>Consider working with YouTube influencers with reach on the platform&nbsp; \u2013 Lil Nas X event collaborated with Megan Plays for promo:<\/li><\/ul>\n\n\n\n<figure class=\"wp-block-embed is-type-rich is-provider-twitter wp-block-embed-twitter\"><div class=\"wp-block-embed__wrapper\">\n<blockquote class=\"twitter-tweet\" data-width=\"550\" data-dnt=\"true\"><p lang=\"en\" dir=\"ltr\">honestly this is super exciting for Roblox! Like Gucci, going public on the stock market, Lil Nas X?? What&#39;s next??<\/p>&mdash; Megan (@MeganPlays) <a href=\"https:\/\/twitter.com\/MeganPlays\/status\/1326323588094431232?ref_src=twsrc%5Etfw\">November 11, 2020<\/a><\/blockquote><script async src=\"https:\/\/platform.twitter.com\/widgets.js\" charset=\"utf-8\"><\/script>\n<\/div><\/figure>\n\n\n\n<hr class=\"wp-block-separator\"\/>\n\n\n\n<h3>What\u2019s next for music on Roblox?<\/h3>\n\n\n\n<p>Vlassopulos said they\u2019re playing the long game in terms of the general overlook for music on the platform. The strategy is set to unfold over a few years rather than a chaotic rollout, which is mainly to build a sustainable ecosystem.<\/p>\n\n\n\n<blockquote class=\"wp-block-quote is-style-large\"><p>\u201cThe under 25\u2019s want to participate not just consume, they want to engage not just watch, they want to meet other people. That applies to any age. As more artists join, the possibilities will grow.\u201d<\/p><cite>Jonathan Vlassopulos, Vice President and Global Head of Music at Roblox<\/cite><\/blockquote>\n\n\n\n<p>At some point the company would love for artists who are involved to be able to earn a living wage, at every level, echoing the inclusive creative community on Roblox currently. Eventually there will be templates for bands to reference to work out what they want to do on the platform.<\/p>\n\n\n\n<p>Music events on Roblox are due to be rolled out on a more regular basis in 2021, with plans for monthly album launches. Apparently over the next decade fans and artists are going to be able to connect in exciting ways, and the revenue will follow. Vlassopulos also spoke of the \u201cOpportunity to bring artists back from the dead\u201d, perhaps hinting at the potential for revenue to be generated for rights holders from recreating artist\u2019s iconic concerts, and introduce classic artists to a young audience.<\/p>\n\n\n\n<p>As a company Roblox has an overarching ambitious dream to keep expanding its&nbsp;<a href=\"https:\/\/routenote.com\/blog\/games-platform-roblox-raises-520m-funding-from-investors-including-warner-music-group\/\">Metaverse,<\/a> virtual worlds linking to form an in-game universe, a notion that takes inspiration from&nbsp;<em>Ready Player One<\/em> and other films.<\/p>\n\n\n\n<hr class=\"wp-block-separator\"\/>\n\n\n\n<p>From an outsider\u2019s perspective, the Roblox concerts are a weird-looking sort of gig. Roblox are now a public company and getting a lot more interest than a year ago, but in terms of technology, it\u2019s early days.<\/p>\n\n\n\n<p>Whilst the platform has really only recently got started with events and ironing out the wrinkles, there\u2019s nothing to stop bands and musicians jumping on the platform right now to secure a stake in what could be a major player in the music world in the future.<\/p>\n\n\n\n<p>Beat the rush. If you\u2019re an artist who\u2019s visual, creative and outgoing, and especially if your fans already exist in the space, why not get involved and set yourself up on Roblox before everyone else catches on. If there\u2019s the potential to generate some revenue from a platform, it\u2019s a good idea to get stuck in and check it out.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Should music artists be getting involved on online game platform Roblox? With more and more virtual concerts happening on the platform, it might be the next big thing for music in the online virtual world.<\/p>\n","protected":false},"author":24,"featured_media":84601,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[24798],"tags":[24416,24400,24417,24398,24395,24397,24396,24399,24401,14914,24405,24217,21259,14918,24216,24402,19981],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v18.4.1 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Why musicians need to start taking notice of the potential of music for Roblox - RouteNote Blog<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/routenote.com\/blog\/why-you-need-to-start-taking-notice-of-the-potential-for-musicians-on-roblox\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Why musicians need to start taking notice of the potential of music for Roblox - RouteNote Blog\" \/>\n<meta property=\"og:description\" content=\"Should music artists be getting involved on online game platform Roblox? With more and more virtual concerts happening on the platform, it might be the next big thing for music in the online virtual world.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/routenote.com\/blog\/why-you-need-to-start-taking-notice-of-the-potential-for-musicians-on-roblox\/\" \/>\n<meta property=\"og:site_name\" content=\"RouteNote Blog\" \/>\n<meta property=\"article:published_time\" content=\"2021-03-30T16:00:00+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2022-05-04T10:28:45+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/routenote.com\/blog\/wp-content\/uploads\/2021\/03\/Roblox-live.png\" \/>\n\t<meta property=\"og:image:width\" content=\"1700\" \/>\n\t<meta property=\"og:image:height\" content=\"958\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Madeleine Amos\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"8 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Organization\",\"@id\":\"https:\/\/routenote.com\/blog\/#organization\",\"name\":\"RouteNote\",\"url\":\"https:\/\/routenote.com\/blog\/\",\"sameAs\":[],\"logo\":{\"@type\":\"ImageObject\",\"@id\":\"https:\/\/routenote.com\/blog\/#logo\",\"inLanguage\":\"en-US\",\"url\":\"https:\/\/routenote.com\/blog\/wp-content\/uploads\/2020\/11\/routenote-logo.jpg\",\"contentUrl\":\"https:\/\/routenote.com\/blog\/wp-content\/uploads\/2020\/11\/routenote-logo.jpg\",\"width\":1000,\"height\":1000,\"caption\":\"RouteNote\"},\"image\":{\"@id\":\"https:\/\/routenote.com\/blog\/#logo\"}},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/routenote.com\/blog\/#website\",\"url\":\"https:\/\/routenote.com\/blog\/\",\"name\":\"RouteNote Blog\",\"description\":\"The World of Digital Music - 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