{"id":84537,"date":"2021-03-23T14:00:00","date_gmt":"2021-03-23T14:00:00","guid":{"rendered":"http:\/\/routenote.com\/blog\/?p=84537"},"modified":"2021-03-23T13:47:09","modified_gmt":"2021-03-23T13:47:09","slug":"roblox-books-royal-blood-for-virtual-half-time-show-at-2021-bloxy-awards","status":"publish","type":"post","link":"https:\/\/routenote.com\/blog\/roblox-books-royal-blood-for-virtual-half-time-show-at-2021-bloxy-awards\/","title":{"rendered":"Roblox books Royal Blood for virtual half-time show at 2021 Bloxy Awards"},"content":{"rendered":"\n<p><em><a href=\"https:\/\/blog.roblox.com\/2021\/02\/cast-your-votes-8th-annual-bloxy-awards\/\">Image Credit: Roblox<\/a><\/em><\/p>\n\n\n\n<h4><span style=\"color:#3366FF\"> UK rock duo Royal Blood will play virtual gig as avatars at Roblox\u2019s in-game awards show. <\/span><\/h4>\n\n\n\n<p>Online <a href=\"https:\/\/routenote.com\/blog\/top-10-video-game-soundtracks-of-2020\/\">gaming<\/a> platform <a href=\"https:\/\/routenote.com\/blog\/games-platform-roblox-raises-520m-funding-from-investors-including-warner-music-group\/\">Roblox<\/a> has announced that UK rock duo Royal Blood will play a virtual concert during the <a href=\"https:\/\/blog.roblox.com\/2021\/02\/cast-your-votes-8th-annual-bloxy-awards\/\">2021 Bloxy Awards.<\/a> It\u2019ll be the debut live performance of Royal Blood\u2019s new single \u201cLimbo\u201d, along with a performance of two other songs.<\/p>\n\n\n\n<p>What\u2019s the Bloxy Awards, you ask? It\u2019s Roblox\u2019s celebration of the platform&#8217;s community of creators and <a href=\"https:\/\/routenote.com\/blog\/rock-out-with-queens-first-ever-official-mobile-game\/\">players.<\/a> Anyone can attend, travelling through \u201cfour distinct environments on a voyage across the Roblox Metaverse.\u201d Royal Blood\u2019s performance will come at the midpoint, in a space-themed <a href=\"https:\/\/routenote.com\/blog\/post-malone-to-play-free-to-view-virtual-concert-for-pokemon\/\">virtual venue.<\/a> Players will be transported from the awards room to the venue via in-world shuttles.<\/p>\n\n\n\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<iframe loading=\"lazy\" title=\"Royal Blood Trailer | Bloxy Awards 2021\" width=\"720\" height=\"405\" src=\"https:\/\/www.youtube.com\/embed\/rcRgGxTPxSc?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture\" allowfullscreen><\/iframe>\n<\/div><\/figure>\n\n\n\n<p>Royal Blood\u2019s concert, produced in collaboration with Warner Records, ties into the Roblox\u2019s dream for expanding its <a href=\"https:\/\/routenote.com\/blog\/games-platform-roblox-raises-520m-funding-from-investors-including-warner-music-group\/\">Metaverse,<\/a>\u00a0a universe of interlinked virtual worlds, taking inspiration from films like <em>Ready Player One<\/em>.\u00a0There\u2019s big viewership to be found for artists playing at Roblox\u2019s music experiences \u2013 Lil Nas X\u2019s virtual concert in November 2020 attracted 33 million views over two days and four shows.<\/p>\n\n\n\n<p>It\u2019s also part of Roblox\u2019s strategy to expand audiences on the platform. Roblox started out life as a children\u2019s <a href=\"https:\/\/routenote.com\/blog\/2020-is-youtube-gamings-biggest-year-ever\/\">gaming<\/a> platform, and booking Royal Blood is a step towards securing an older audience. Music events on the platform often feature virtual merchandise, along with Q&amp;A\u2019s, quizzes and <a href=\"https:\/\/routenote.com\/blog\/make-beats-in-roblox-with-new-splash-music-maker\/\">games,<\/a> giving artists and record labels a fun way to engage with fans remotely.<\/p>\n\n\n\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<iframe loading=\"lazy\" title=\"8th Annual Bloxy Awards | Official Teaser\" width=\"720\" height=\"405\" src=\"https:\/\/www.youtube.com\/embed\/1iel2E06OXY?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture\" allowfullscreen><\/iframe>\n<\/div><\/figure>\n\n\n\n<p>Jon Vlassopulos, Vice President and Global Head of Music for Roblox, said: \u201cThe creativity of the Roblox community powers the experiences on our platform, and the social connections <a href=\"https:\/\/routenote.com\/blog\/pandora-launches-game-time-exclusive-playlists-from-artists-who-love-gaming\/\">players<\/a> make while sharing these experiences are deeply enriched by music. We&#8217;re thrilled to host Royal Blood as we celebrate the talent of our creators with the greater Roblox community in this immersive, out-of-this-world Metaverse experience.\u201d<\/p>\n\n\n\n<p>The 8th Bloxy Awards will take place on 27 March at 12pm PDT, and the show will replay every hour until 6 April. With the viewing figures at <a href=\"https:\/\/www.nme.com\/news\/music\/grammys-2021-tv-broadcast-ratings-hit-record-lows-2901681\">this year\u2019s Grammy\u2019s <\/a>showing a continued <a href=\"https:\/\/routenote.com\/blog\/music-award-shows-are-fighting-to-stay-relevant-in-2020\/\">downward trend,<\/a> perhaps virtual awards ceremonies with avatars are the way forward. Last year the Bloxy Awards attracted a peak viewership of 600,000.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>UK rock duo Royal Blood will play virtual gig as avatars at Roblox\u2019s in-game awards show.<\/p>\n","protected":false},"author":24,"featured_media":84539,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[1,1048,8879],"tags":[24222,24219,24221,21015,22161,14914,24217,14918,24218,24216,19981,17178,24220],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v18.4.1 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Roblox books Royal Blood for virtual half-time show at 2021 Bloxy Awards - RouteNote Blog<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/routenote.com\/blog\/roblox-books-royal-blood-for-virtual-half-time-show-at-2021-bloxy-awards\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Roblox books Royal Blood for virtual half-time show at 2021 Bloxy Awards - 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