{"id":84420,"date":"2021-03-12T18:00:00","date_gmt":"2021-03-12T18:00:00","guid":{"rendered":"http:\/\/routenote.com\/blog\/?p=84420"},"modified":"2021-04-06T11:13:05","modified_gmt":"2021-04-06T10:13:05","slug":"audio-tech-giants-native-instruments-and-izotope-join-together-to-form-new-music-tech-group","status":"publish","type":"post","link":"https:\/\/routenote.com\/blog\/audio-tech-giants-native-instruments-and-izotope-join-together-to-form-new-music-tech-group\/","title":{"rendered":"Audio tech giants Native Instruments and iZotope join together to form new music technology group"},"content":{"rendered":"\n<h4><span style=\"color:#3366FF\"> A partnership between iZotope and Native Instruments means they will from now on work together on new audio production initiatives.<\/span><\/h4>\n\n\n\n<p><a href=\"https:\/\/routenote.com\/blog\/native-instruments-launch-komplete-kontrol-1-8-with-new-ways-to-play\/\">Native Instruments<\/a> and <a href=\"https:\/\/routenote.com\/blog\/remove-track-noise-and-fix-your-audio-with-ease-using-izotope-rx-8\/\">iZotope<\/a> have announced a new alliance between the two companies, coming together to form a new music and audio creator group.<\/p>\n\n\n\n<p>The two audio companies will continue to exist independently, but will now permanently work together as co-presidents of the new as yet unnamed group. In a <a href=\"https:\/\/blog.native-instruments.com\/joining-forces-with-izotope\/\">statement,<\/a> the heads of the companies said that the primary shared vision was to make audio production accessible to all, giving producers and musicians everything they need to work to their full potential.<\/p>\n\n\n\n<p>Native Instruments\u2019 CEO Constantin K\u00f6hncke and <a href=\"https:\/\/routenote.com\/blog\/izotope-plugin-sale-75-off-vocalsynth-2-93-off-iris-2\/\">iZotope<\/a> CEO Mark Ethier said: \u201cTogether, iZotope and Native Instruments will be able to break down barriers and make it easier for producers, engineers, and musicians to realize their creative vision.<\/p>\n\n\n\n<p>Our imaginations are already running wild thinking of the ways we can make things better and easier for you with the combination of our talent and technology, and we can\u2019t wait to see what you will create.\u201d<\/p>\n\n\n\n<p>What does this mean for the future? <a href=\"https:\/\/www.native-instruments.com\/en\/\">Native Instruments<\/a> and <a href=\"https:\/\/www.izotope.com\/\">iZotope<\/a> have joined forces before, such as when iZotope introduced Native Kontrol Standard to it\u2019s Ozone 9 <a href=\"https:\/\/routenote.com\/blog\/an-introduction-to-vst-getting-started-with-plugins-2021\/\">plugin.<\/a> The union could well see an acceleration in new hardware and plugins, possibly co-branded, and exciting upgrades to existing products from both companies.<\/p>\n\n\n\n<p>The partnership is backed by investment firms Francisco Partners and EMH Partners. It\u2019s the next step for Native Instruments following Francisco Partners <a href=\"https:\/\/routenote.com\/blog\/native-instruments-shares-sold-to-francisco-partners\/\">acquiring a majority stake in the company earlier this year.<\/a> It could be the first move in a strategy that sees Francisco Partners creating a portfolio of audio companies. <\/p>\n\n\n\n<p>It\u2019s <a href=\"https:\/\/routenote.com\/blog\/how-to-make-money-from-your-music-in-2021\/\">never been easier <\/a>for individuals to become artists using DIY tools and <a href=\"https:\/\/routenote.com\/blog\/which-daw-is-the-best-for-electronic-music-producers\/\">software<\/a> that makes making music <a href=\"https:\/\/routenote.com\/blog\/5-mistakes-new-music-producers-make\/\">easy and fun.<\/a> This customer <a href=\"https:\/\/routenote.com\/blog\/fender-has-record-year-for-sales-amid-coronavirus-pandemic\/\">demand<\/a> allows companies to invest in the future of creativity, and it\u2019ll be interesting to see how the new partnership affects the direction of iZotope and Native Instruments together and individually.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>A partnership between iZotope and Native Instruments means they will from now on work together on new audio production initiatives.<\/p>\n","protected":false},"author":24,"featured_media":84421,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[11109,8879],"tags":[21446,23881,23876,23878,4282,22469,23877,23879,23880,38,12046],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v18.4.1 - 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