{"id":84343,"date":"2021-03-11T12:00:00","date_gmt":"2021-03-11T12:00:00","guid":{"rendered":"http:\/\/routenote.com\/blog\/?p=84343"},"modified":"2021-03-11T15:32:53","modified_gmt":"2021-03-11T15:32:53","slug":"how-the-internet-has-put-powers-back-into-artists-hands","status":"publish","type":"post","link":"https:\/\/routenote.com\/blog\/how-the-internet-has-put-powers-back-into-artists-hands\/","title":{"rendered":"How The Internet Has Put Powers Back Into Artists Hands"},"content":{"rendered":"\n

Image credit: Liver Tandy<\/em><\/p>\n\n\n\n

Thanks to the internet it\u2019s now easier to be heard, to create and to distribute your music.<\/span><\/h4>\n\n\n\n

Recently, we\u2019ve reached out to a variety of DIY and independent artists across the world in our DIY Till We Die article series. Throughout the interviews, we discovered that thanks to the internet, being independent is now more viable than ever. Not just in terms of creativity but also with the tools now available to you. As an artist in today\u2019s world, you have the unique advantage of being able to get your music heard by a global audience at the click of a button, there is also a litany of avenues in which your music can be heard, from multiple streaming services, YouTube and of course physical. <\/p>\n\n\n\n

We’re More Connected Than Ever<\/h5>\n\n\n\n

For example, when talking to Lins Wilson of garage\/psych-rock band Magick Mountain<\/a> she explained that they had sent \u201cvinyl out to US, Germany, Finland, France and more.\u201dBeing able to have their music heard by \u201conline platforms\u201d and see \u201cpeople from all over the world enjoying it, buying it, adding to playlists, etc\u201d has made it easier for them to identify where are viable places to tour once live music returns. \u201clonger-term it could help DIY bands to target their live show efforts to places that are supporting them the most.\u201d Lins adds, \u201cthat opportunity to reach people globally is really cool.\u201d\u00a0<\/p>\n\n\n\n

We\u2019re more connected than ever before too, each person is a tap of the screen way or an email away. Connecting has never been easier, as Martha McKay of Pretty Preachers Club explains:<\/a> \u201cLabels, Magazines, Journos, managers, and promoters are all an email away.\u201d\u00a0<\/p>\n\n\n\n

Going Viral<\/h5>\n\n\n\n

The internet has also allowed for artists to have a viral moment, which they can use to gain massive traction to a huge audience. In turn, this leads to more fans, more streams, and hopefully more support and financial gains. As Milo Gore says: \u201cEveryone is one click away from becoming viral!\u201d<\/a> A sentiment backed up by Rory Lethbridge of School Disco, \u201cAnyone can have a viral moment now.\u201d\u00a0<\/a><\/p>\n\n\n\n

The internet has also widened music fan’s genre tastes, there are now sub-cultures for a variety of sounds and genres. Space where bands can now exist and are represented with an online presence. As Rory explains<\/a>: \u201cThere are so so so many people across the globe who are interested in all styles of music and there is a massive market to tap into. With more artist-focused platforms like Bandcamp, it\u2019s never been easier to upload a track and see what happens. These platforms help artists’ communities grow and it\u2019s an ever-improving one too.\u201d\u00a0<\/p>\n\n\n\n

A Wealth Of Information<\/strong><\/h5>\n\n\n\n

In today\u2019s world artists must be able to act as a musician, press officer, booking agent, and social media manager (among many other roles). Thankfully the internet has yet again made this not so a daunting task. Planning a release normally means you\u2019ll have to organize a solid press release and EPK (Electronic Press Kit), for more established artists you\u2019d hire a freelance PR person or a company but thanks to the internet \u201cthere is a wealth of information and resources available that are great sources of information for DIY artists.\u201d <\/p>\n\n\n\n

Rory also adds: <\/a>“Knowing and learning what a band does beyond recording music and playing live music is super important. Learning how to write emails, approach people, form relationships, write a press release are really important skills that go beyond just the music industry. Learning all of this and creating a network around the band to help move your career forward is super important. Doing things on your terms is important so if you do end up getting a manager or an agent you can be more engaged and know what\u2019s going on. You don\u2019t want to get left in the dust when things get more serious.<\/em>“<\/p>\n","protected":false},"excerpt":{"rendered":"

Thanks to the internet it\u2019s now easier to be heard, to create and to distribute your music.<\/p>\n","protected":false},"author":23,"featured_media":31574,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[13,1],"tags":[23755,23751,23488,23454,23749,23754,23753,23750],"acf":[],"yoast_head":"\nHow The Internet Has Put Powers Back Into Artists Hands - RouteNote Blog<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/routenote.com\/blog\/how-the-internet-has-put-powers-back-into-artists-hands\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"How The Internet Has Put Powers Back Into Artists Hands - RouteNote Blog\" \/>\n<meta property=\"og:description\" content=\"Thanks to the internet it\u2019s now easier 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