{"id":84079,"date":"2021-02-25T12:00:00","date_gmt":"2021-02-25T12:00:00","guid":{"rendered":"http:\/\/routenote.com\/blog\/?p=84079"},"modified":"2021-02-25T11:18:21","modified_gmt":"2021-02-25T11:18:21","slug":"acast-is-now-the-biggest-podcasting-company-in-the-us-after-buying-startup-radiopublic","status":"publish","type":"post","link":"https:\/\/routenote.com\/blog\/acast-is-now-the-biggest-podcasting-company-in-the-us-after-buying-startup-radiopublic\/","title":{"rendered":"Acast is now the biggest podcasting company in the US after buying startup RadioPublic"},"content":{"rendered":"\n

Image Credit: Dan LeFebvre<\/a><\/em><\/p>\n\n\n\n

Podcast giant Acast acquires startup RadioPublic, gaining access to their innovative technology for podcasters.<\/span><\/h4>\n\n\n\n

Podcast startup RadioPublic is now owned by Acast,<\/a> the podcast host and ad network. As claimed<\/a> to the Verge, the deal makes already-huge Acast the biggest podcasting company in the US.<\/p>\n\n\n\n

Boston-founded RadioPublic<\/a> started out in 2016 as a mobile app for listening to podcasts. They quickly branched out into products such as its Listener Relationship Management Platform, which includes an embeddable web player, and Podsites which are websites for marketing<\/a> podcasts. It\u2019s the Listener Relationship Management Platform that caught Acast\u2019s eye, as it allows podcasters to form deeper relationships with fans.<\/p>\n\n\n\n

Acast has 20,000 podcasts, reaching 300 million listeners a month. The company recently collaborated with Patreon,<\/a> letting podcasters distribute private patron-only content to their listener\u2019s podcast<\/a> apps. They also launched in Mexico last year.<\/p>\n\n\n\n

Leandro Saucedo, Acast\u2019s Chief Business and Strategy Officer said: \u201cThe acquisition of RadioPublic is fundamentally a partnership of values. We both firmly believe in the open ecosystem of podcasting and have a shared commitment to aid listener discovery and support all creators.<\/p>\n\n\n\n

We\u2019re impressed by what RadioPublic has achieved and we believe that now \u2014 as podcasting is gaining more momentum than ever before \u2014 is the ideal time to bring RadioPublic\u2019s talented team and company missions into the Acast fold.\u201d<\/p>\n\n\n\n

RadioPublic\u2019s podcast app will remain live. After the sale, RadioPublic co-founders Chris Quamme Rhoden and Matt MacDonald have joined the Acast team, whilst fellow co-founder and CEO Jake Shapiro has joined Apple<\/a> Podcasts as Head of Creator Partnerships.<\/p>\n\n\n\n

MacDonald said: \u201cI\u2019m thrilled to scale up how we\u2019ve helped podcasters grow their audience and make more money now that we\u2019re working with the talented, global team at Acast. There\u2019s such strong alignment between the Acast and RadioPublic philosophies in our mutual support for \u2014 and belief in \u2014 a financially healthy, robust, open podcast marketplace. It\u2019s exciting to think about bringing our insights and growth marketing tools to a large community of global podcasters.”<\/p>\n\n\n\n

With Spotify’s<\/a> announcements at its recent massive Stream On<\/a> event half centred around podcasting,<\/a> an equal split with music news,<\/a> the other big podcast companies are making moves to ready themselves for a fight for dominance in the quickly growing podcast world.<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"

Podcast giant Acast acquires startup RadioPublic, gaining access to their innovative technology for podcasters.<\/p>\n","protected":false},"author":24,"featured_media":84081,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[1],"tags":[23134,23140,23136,18830,23133,23139,23138,1867,6810,23135,23137],"acf":[],"yoast_head":"\nAcast is now the biggest podcasting company in the US after buying startup RadioPublic - RouteNote Blog<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/routenote.com\/blog\/acast-is-now-the-biggest-podcasting-company-in-the-us-after-buying-startup-radiopublic\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Acast is now the biggest podcasting company in the US after buying startup RadioPublic - RouteNote Blog\" \/>\n<meta property=\"og:description\" content=\"Podcast giant Acast acquires startup RadioPublic, gaining access to their innovative technology for podcasters.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/routenote.com\/blog\/acast-is-now-the-biggest-podcasting-company-in-the-us-after-buying-startup-radiopublic\/\" \/>\n<meta property=\"og:site_name\" content=\"RouteNote Blog\" \/>\n<meta property=\"article:published_time\" content=\"2021-02-25T12:00:00+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2021-02-25T11:18:21+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/routenote.com\/blog\/wp-content\/uploads\/2021\/02\/dan-lefebvre-cVI8ViAhU04-unsplash-scaled.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"2560\" \/>\n\t<meta property=\"og:image:height\" content=\"1650\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Madeleine Amos\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Organization\",\"@id\":\"https:\/\/routenote.com\/blog\/#organization\",\"name\":\"RouteNote\",\"url\":\"https:\/\/routenote.com\/blog\/\",\"sameAs\":[],\"logo\":{\"@type\":\"ImageObject\",\"@id\":\"https:\/\/routenote.com\/blog\/#logo\",\"inLanguage\":\"en-US\",\"url\":\"https:\/\/routenote.com\/blog\/wp-content\/uploads\/2020\/11\/routenote-logo.jpg\",\"contentUrl\":\"https:\/\/routenote.com\/blog\/wp-content\/uploads\/2020\/11\/routenote-logo.jpg\",\"width\":1000,\"height\":1000,\"caption\":\"RouteNote\"},\"image\":{\"@id\":\"https:\/\/routenote.com\/blog\/#logo\"}},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/routenote.com\/blog\/#website\",\"url\":\"https:\/\/routenote.com\/blog\/\",\"name\":\"RouteNote Blog\",\"description\":\"The World of Digital Music - Distribution - Stores and Free Music\",\"publisher\":{\"@id\":\"https:\/\/routenote.com\/blog\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/routenote.com\/blog\/?s={search_term_string}\"},\"query-input\":\"required name=search_term_string\"}],\"inLanguage\":\"en-US\"},{\"@type\":\"ImageObject\",\"@id\":\"https:\/\/routenote.com\/blog\/acast-is-now-the-biggest-podcasting-company-in-the-us-after-buying-startup-radiopublic\/#primaryimage\",\"inLanguage\":\"en-US\",\"url\":\"https:\/\/routenote.com\/blog\/wp-content\/uploads\/2021\/02\/dan-lefebvre-cVI8ViAhU04-unsplash-scaled.jpg\",\"contentUrl\":\"https:\/\/routenote.com\/blog\/wp-content\/uploads\/2021\/02\/dan-lefebvre-cVI8ViAhU04-unsplash-scaled.jpg\",\"width\":2560,\"height\":1650},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/routenote.com\/blog\/acast-is-now-the-biggest-podcasting-company-in-the-us-after-buying-startup-radiopublic\/#webpage\",\"url\":\"https:\/\/routenote.com\/blog\/acast-is-now-the-biggest-podcasting-company-in-the-us-after-buying-startup-radiopublic\/\",\"name\":\"Acast is now the biggest podcasting company in the US after buying startup RadioPublic - RouteNote Blog\",\"isPartOf\":{\"@id\":\"https:\/\/routenote.com\/blog\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/routenote.com\/blog\/acast-is-now-the-biggest-podcasting-company-in-the-us-after-buying-startup-radiopublic\/#primaryimage\"},\"datePublished\":\"2021-02-25T12:00:00+00:00\",\"dateModified\":\"2021-02-25T11:18:21+00:00\",\"breadcrumb\":{\"@id\":\"https:\/\/routenote.com\/blog\/acast-is-now-the-biggest-podcasting-company-in-the-us-after-buying-startup-radiopublic\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/routenote.com\/blog\/acast-is-now-the-biggest-podcasting-company-in-the-us-after-buying-startup-radiopublic\/\"]}]},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/routenote.com\/blog\/acast-is-now-the-biggest-podcasting-company-in-the-us-after-buying-startup-radiopublic\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/routenote.com\/blog\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Acast is now the biggest podcasting company in the US after buying startup RadioPublic\"}]},{\"@type\":\"Article\",\"@id\":\"https:\/\/routenote.com\/blog\/acast-is-now-the-biggest-podcasting-company-in-the-us-after-buying-startup-radiopublic\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/routenote.com\/blog\/acast-is-now-the-biggest-podcasting-company-in-the-us-after-buying-startup-radiopublic\/#webpage\"},\"author\":{\"@id\":\"https:\/\/routenote.com\/blog\/#\/schema\/person\/681c9fd50fd43a10dc30b10cb5e87667\"},\"headline\":\"Acast is now the biggest podcasting company in the US after buying startup RadioPublic\",\"datePublished\":\"2021-02-25T12:00:00+00:00\",\"dateModified\":\"2021-02-25T11:18:21+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/routenote.com\/blog\/acast-is-now-the-biggest-podcasting-company-in-the-us-after-buying-startup-radiopublic\/#webpage\"},\"wordCount\":401,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\/\/routenote.com\/blog\/#organization\"},\"image\":{\"@id\":\"https:\/\/routenote.com\/blog\/acast-is-now-the-biggest-podcasting-company-in-the-us-after-buying-startup-radiopublic\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/routenote.com\/blog\/wp-content\/uploads\/2021\/02\/dan-lefebvre-cVI8ViAhU04-unsplash-scaled.jpg\",\"keywords\":[\"Acast podcasts\",\"best podcast creator tools\",\"how can podcasters make money\",\"podcast ads\",\"podcast news\",\"podcast tech news\",\"podcast technology\",\"podcasts\",\"RadioPublic\",\"tools for podcasters\",\"who owns radiopublic\"],\"articleSection\":[\"Digital Music News\"],\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\/\/routenote.com\/blog\/acast-is-now-the-biggest-podcasting-company-in-the-us-after-buying-startup-radiopublic\/#respond\"]}]},{\"@type\":\"Person\",\"@id\":\"https:\/\/routenote.com\/blog\/#\/schema\/person\/681c9fd50fd43a10dc30b10cb5e87667\",\"name\":\"Madeleine Amos\",\"image\":{\"@type\":\"ImageObject\",\"@id\":\"https:\/\/routenote.com\/blog\/#personlogo\",\"inLanguage\":\"en-US\",\"url\":\"https:\/\/secure.gravatar.com\/avatar\/995af743aeac7c643564c9567ab0caa6?s=96&d=blank&r=g\",\"contentUrl\":\"https:\/\/secure.gravatar.com\/avatar\/995af743aeac7c643564c9567ab0caa6?s=96&d=blank&r=g\",\"caption\":\"Madeleine Amos\"},\"description\":\"I write about music for RouteNote, sharing fun stuff, news, and tips and tricks for musicians and producers. Also a saxophonist and hater of marmalade.\",\"url\":\"https:\/\/routenote.com\/blog\/author\/maddi\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Acast is now the biggest podcasting company in the US after buying startup RadioPublic - RouteNote Blog","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/routenote.com\/blog\/acast-is-now-the-biggest-podcasting-company-in-the-us-after-buying-startup-radiopublic\/","og_locale":"en_US","og_type":"article","og_title":"Acast is now the biggest podcasting company in the US after buying startup RadioPublic - RouteNote Blog","og_description":"Podcast giant Acast acquires startup RadioPublic, gaining access to their innovative technology for podcasters.","og_url":"https:\/\/routenote.com\/blog\/acast-is-now-the-biggest-podcasting-company-in-the-us-after-buying-startup-radiopublic\/","og_site_name":"RouteNote Blog","article_published_time":"2021-02-25T12:00:00+00:00","article_modified_time":"2021-02-25T11:18:21+00:00","og_image":[{"width":2560,"height":1650,"url":"https:\/\/routenote.com\/blog\/wp-content\/uploads\/2021\/02\/dan-lefebvre-cVI8ViAhU04-unsplash-scaled.jpg","type":"image\/jpeg"}],"twitter_card":"summary_large_image","twitter_misc":{"Written by":"Madeleine Amos","Est. reading time":"2 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Organization","@id":"https:\/\/routenote.com\/blog\/#organization","name":"RouteNote","url":"https:\/\/routenote.com\/blog\/","sameAs":[],"logo":{"@type":"ImageObject","@id":"https:\/\/routenote.com\/blog\/#logo","inLanguage":"en-US","url":"https:\/\/routenote.com\/blog\/wp-content\/uploads\/2020\/11\/routenote-logo.jpg","contentUrl":"https:\/\/routenote.com\/blog\/wp-content\/uploads\/2020\/11\/routenote-logo.jpg","width":1000,"height":1000,"caption":"RouteNote"},"image":{"@id":"https:\/\/routenote.com\/blog\/#logo"}},{"@type":"WebSite","@id":"https:\/\/routenote.com\/blog\/#website","url":"https:\/\/routenote.com\/blog\/","name":"RouteNote Blog","description":"The World of Digital Music - Distribution - Stores and Free Music","publisher":{"@id":"https:\/\/routenote.com\/blog\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/routenote.com\/blog\/?s={search_term_string}"},"query-input":"required name=search_term_string"}],"inLanguage":"en-US"},{"@type":"ImageObject","@id":"https:\/\/routenote.com\/blog\/acast-is-now-the-biggest-podcasting-company-in-the-us-after-buying-startup-radiopublic\/#primaryimage","inLanguage":"en-US","url":"https:\/\/routenote.com\/blog\/wp-content\/uploads\/2021\/02\/dan-lefebvre-cVI8ViAhU04-unsplash-scaled.jpg","contentUrl":"https:\/\/routenote.com\/blog\/wp-content\/uploads\/2021\/02\/dan-lefebvre-cVI8ViAhU04-unsplash-scaled.jpg","width":2560,"height":1650},{"@type":"WebPage","@id":"https:\/\/routenote.com\/blog\/acast-is-now-the-biggest-podcasting-company-in-the-us-after-buying-startup-radiopublic\/#webpage","url":"https:\/\/routenote.com\/blog\/acast-is-now-the-biggest-podcasting-company-in-the-us-after-buying-startup-radiopublic\/","name":"Acast is now the biggest podcasting company in the US after buying startup RadioPublic - RouteNote Blog","isPartOf":{"@id":"https:\/\/routenote.com\/blog\/#website"},"primaryImageOfPage":{"@id":"https:\/\/routenote.com\/blog\/acast-is-now-the-biggest-podcasting-company-in-the-us-after-buying-startup-radiopublic\/#primaryimage"},"datePublished":"2021-02-25T12:00:00+00:00","dateModified":"2021-02-25T11:18:21+00:00","breadcrumb":{"@id":"https:\/\/routenote.com\/blog\/acast-is-now-the-biggest-podcasting-company-in-the-us-after-buying-startup-radiopublic\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/routenote.com\/blog\/acast-is-now-the-biggest-podcasting-company-in-the-us-after-buying-startup-radiopublic\/"]}]},{"@type":"BreadcrumbList","@id":"https:\/\/routenote.com\/blog\/acast-is-now-the-biggest-podcasting-company-in-the-us-after-buying-startup-radiopublic\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/routenote.com\/blog\/"},{"@type":"ListItem","position":2,"name":"Acast is now the biggest podcasting company in the US after buying startup RadioPublic"}]},{"@type":"Article","@id":"https:\/\/routenote.com\/blog\/acast-is-now-the-biggest-podcasting-company-in-the-us-after-buying-startup-radiopublic\/#article","isPartOf":{"@id":"https:\/\/routenote.com\/blog\/acast-is-now-the-biggest-podcasting-company-in-the-us-after-buying-startup-radiopublic\/#webpage"},"author":{"@id":"https:\/\/routenote.com\/blog\/#\/schema\/person\/681c9fd50fd43a10dc30b10cb5e87667"},"headline":"Acast is now the biggest podcasting company in the US after buying startup RadioPublic","datePublished":"2021-02-25T12:00:00+00:00","dateModified":"2021-02-25T11:18:21+00:00","mainEntityOfPage":{"@id":"https:\/\/routenote.com\/blog\/acast-is-now-the-biggest-podcasting-company-in-the-us-after-buying-startup-radiopublic\/#webpage"},"wordCount":401,"commentCount":0,"publisher":{"@id":"https:\/\/routenote.com\/blog\/#organization"},"image":{"@id":"https:\/\/routenote.com\/blog\/acast-is-now-the-biggest-podcasting-company-in-the-us-after-buying-startup-radiopublic\/#primaryimage"},"thumbnailUrl":"https:\/\/routenote.com\/blog\/wp-content\/uploads\/2021\/02\/dan-lefebvre-cVI8ViAhU04-unsplash-scaled.jpg","keywords":["Acast podcasts","best podcast creator tools","how can podcasters make money","podcast ads","podcast news","podcast tech news","podcast technology","podcasts","RadioPublic","tools for podcasters","who owns radiopublic"],"articleSection":["Digital Music News"],"inLanguage":"en-US","potentialAction":[{"@type":"CommentAction","name":"Comment","target":["https:\/\/routenote.com\/blog\/acast-is-now-the-biggest-podcasting-company-in-the-us-after-buying-startup-radiopublic\/#respond"]}]},{"@type":"Person","@id":"https:\/\/routenote.com\/blog\/#\/schema\/person\/681c9fd50fd43a10dc30b10cb5e87667","name":"Madeleine Amos","image":{"@type":"ImageObject","@id":"https:\/\/routenote.com\/blog\/#personlogo","inLanguage":"en-US","url":"https:\/\/secure.gravatar.com\/avatar\/995af743aeac7c643564c9567ab0caa6?s=96&d=blank&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/995af743aeac7c643564c9567ab0caa6?s=96&d=blank&r=g","caption":"Madeleine Amos"},"description":"I write about music for RouteNote, sharing fun stuff, news, and tips and tricks for musicians and producers. Also a saxophonist and hater of marmalade.","url":"https:\/\/routenote.com\/blog\/author\/maddi\/"}]}},"jetpack_featured_media_url":"https:\/\/routenote.com\/blog\/wp-content\/uploads\/2021\/02\/dan-lefebvre-cVI8ViAhU04-unsplash-scaled.jpg","_links":{"self":[{"href":"https:\/\/routenote.com\/blog\/wp-json\/wp\/v2\/posts\/84079"}],"collection":[{"href":"https:\/\/routenote.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/routenote.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/routenote.com\/blog\/wp-json\/wp\/v2\/users\/24"}],"replies":[{"embeddable":true,"href":"https:\/\/routenote.com\/blog\/wp-json\/wp\/v2\/comments?post=84079"}],"version-history":[{"count":0,"href":"https:\/\/routenote.com\/blog\/wp-json\/wp\/v2\/posts\/84079\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/routenote.com\/blog\/wp-json\/wp\/v2\/media\/84081"}],"wp:attachment":[{"href":"https:\/\/routenote.com\/blog\/wp-json\/wp\/v2\/media?parent=84079"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/routenote.com\/blog\/wp-json\/wp\/v2\/categories?post=84079"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/routenote.com\/blog\/wp-json\/wp\/v2\/tags?post=84079"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}