{"id":84065,"date":"2021-02-24T15:00:00","date_gmt":"2021-02-24T15:00:00","guid":{"rendered":"http:\/\/routenote.com\/blog\/?p=84065"},"modified":"2021-02-24T14:20:33","modified_gmt":"2021-02-24T14:20:33","slug":"hoobastanks-listeners-jump-1757-after-a-tiktok-trend-promotes-the-reason-17-years-after-release","status":"publish","type":"post","link":"https:\/\/routenote.com\/blog\/hoobastanks-listeners-jump-1757-after-a-tiktok-trend-promotes-the-reason-17-years-after-release\/","title":{"rendered":"Hoobastank&#8217;s listeners jump 1,757% after a TikTok trend promotes &#8216;The Reason&#8217; 17 years after release"},"content":{"rendered":"\n<h4 style=\"user-select: auto;\"><span style=\"color: #3366ff; user-select: auto;\">A viral TikTok trend increases Hoobastank&#8217;s listeners by 1,757%, in the wake of the \u201cI&#8217;m not a perfect person\u201d challenge.<\/span><\/h4>\n\n\n\n<p>Hoobastank initially released their power ballad <em style=\"user-select: auto;\">The Reason<\/em> back in 2004, but after <a style=\"user-select: auto;\" href=\"https:\/\/www.tiktok.com\/tag\/notaperfectperson\">#NotAPerfectPerson<\/a> trended on TikTok last month, the American rock band have seen a new wave of success. The hashtag is used to reveal embarrassing moments, over the line &#8220;I&#8217;m not a perfect person&#8221;. <a style=\"user-select: auto;\" href=\"https:\/\/www.tiktok.com\/music\/The-Reason-6785617000635976454\">The sound has been used in over 82k videos,<\/a> bringing in over 680 million total views.<\/p>\n\n\n\n<p>Following the success, <a style=\"user-select: auto;\" href=\"https:\/\/www.tiktok.com\/@hoobastank\">Hoobastank created their own TikTok profile<\/a> and joined in on the trend. Their first video has attracted almost 3 million views and over 500k likes.<\/p>\n\n\n\n<figure class=\"wp-block-embed is-type-video is-provider-tiktok wp-block-embed-tiktok\"><div class=\"wp-block-embed__wrapper\">\n<blockquote class=\"tiktok-embed\" cite=\"https:\/\/www.tiktok.com\/@hoobastank\/video\/6922585896223132933\" data-video-id=\"6922585896223132933\" data-embed-from=\"oembed\" style=\"max-width: 605px;min-width: 325px;\" > <section> <a target=\"_blank\" title=\"@hoobastank\" href=\"https:\/\/www.tiktok.com\/@hoobastank?refer=embed\">@hoobastank<\/a> <p><a title=\"notaperfectperson\" target=\"_blank\" href=\"https:\/\/www.tiktok.com\/tag\/notaperfectperson?refer=embed\">#notaperfectperson<\/a> <a title=\"fyp\" target=\"_blank\" href=\"https:\/\/www.tiktok.com\/tag\/fyp?refer=embed\">#fyp<\/a> <a title=\"thereason\" target=\"_blank\" href=\"https:\/\/www.tiktok.com\/tag\/thereason?refer=embed\">#thereason<\/a> <a title=\"bandnames\" target=\"_blank\" href=\"https:\/\/www.tiktok.com\/tag\/bandnames?refer=embed\">#bandnames<\/a> <a title=\"badbandnames\" target=\"_blank\" href=\"https:\/\/www.tiktok.com\/tag\/badbandnames?refer=embed\">#badbandnames<\/a> <a title=\"radbandnames\" target=\"_blank\" href=\"https:\/\/www.tiktok.com\/tag\/radbandnames?refer=embed\">#radbandnames<\/a> <a title=\"hoobastank\" target=\"_blank\" href=\"https:\/\/www.tiktok.com\/tag\/hoobastank?refer=embed\">#hoobastank<\/a> <a title=\"chumbawamba\" target=\"_blank\" href=\"https:\/\/www.tiktok.com\/tag\/chumbawamba?refer=embed\">#chumbawamba<\/a> <a title=\"jamiroquai\" target=\"_blank\" href=\"https:\/\/www.tiktok.com\/tag\/jamiroquai?refer=embed\">#jamiroquai<\/a><\/p> <a target=\"_blank\" title=\"\u266c The Reason - Hoobastank\" href=\"https:\/\/www.tiktok.com\/music\/The-Reason-6785617000635976454?refer=embed\">\u266c The Reason &#8211; Hoobastank<\/a> <\/section> <\/blockquote> <script async src=\"https:\/\/www.tiktok.com\/embed.js\"><\/script>\n<\/div><\/figure>\n\n\n\n<hr class=\"wp-block-separator\"\/>\n\n\n\n<p>Lead vocalist Doug Robb <a style=\"user-select: auto;\" href=\"https:\/\/www.tmz.com\/2021\/02\/10\/doug-robb-hoobastank-tiktok-challenge-music-the-reason\/\">spoke to TMZ<\/a> about their recent success and writing new music for a new generation of listeners.<\/p>\n\n\n\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<iframe loading=\"lazy\" title=\"Hoobastank&#039;s Doug Robb Considers Making New Music Amid TikTok Hype | TMZ\" width=\"720\" height=\"405\" src=\"https:\/\/www.youtube.com\/embed\/AyBXeX7VFR0?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture\" allowfullscreen><\/iframe>\n<\/div><\/figure>\n\n\n\n<hr class=\"wp-block-separator\"\/>\n\n\n\n<p>The revitalised success from a new generation is <a style=\"user-select: auto;\" href=\"https:\/\/routenote.com\/blog\/year-on-tiktok-music-2020-remember-these-songs-revitalized-on-tiktok\/\">reminiscent of Fleetwood Mac&#8217;s Rumours being pushed to the top of the Billboard charts,<\/a> after a trend last year, with Mick Fleetwood and Stevie Nicks joining in on the fun. Major labels are keeping a close eye on what makes viewers tick, <a href=\"https:\/\/routenote.com\/blog\/sea-shanty-tiktok-star-lands-record-deal\/\">signing new talent such as sea shanty star Nathan Evans.<\/a><\/p>\n\n\n\n<p><a href=\"https:\/\/routenote.com\/blog\/sea-shanty-tiktok-star-lands-record-deal\/\">Find out how to publish your own music on TikTok for free here.<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>A viral TikTok trend increases Hoobastank&#8217;s listeners by 1,757%, in the wake of the \u201cI&#8217;m not a perfect person\u201d challenge.<\/p>\n","protected":false},"author":9,"featured_media":84066,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[1],"tags":[23103,23104,23099,23102,23106,428,10264,23105,23100,23101],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v18.4.1 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Hoobastank&#039;s listeners jump 1,757% after a TikTok trend promotes &#039;The Reason&#039; 17 years after release - RouteNote Blog<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/routenote.com\/blog\/hoobastanks-listeners-jump-1757-after-a-tiktok-trend-promotes-the-reason-17-years-after-release\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Hoobastank&#039;s listeners jump 1,757% after a TikTok trend promotes &#039;The Reason&#039; 17 years after release - RouteNote Blog\" \/>\n<meta property=\"og:description\" content=\"A viral TikTok trend increases Hoobastank&#039;s listeners by 1,757%, in the wake of the \u201cI&#039;m not a perfect person\u201d challenge.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/routenote.com\/blog\/hoobastanks-listeners-jump-1757-after-a-tiktok-trend-promotes-the-reason-17-years-after-release\/\" \/>\n<meta property=\"og:site_name\" content=\"RouteNote Blog\" \/>\n<meta property=\"article:published_time\" content=\"2021-02-24T15:00:00+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2021-02-24T14:20:33+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/routenote.com\/blog\/wp-content\/uploads\/2021\/02\/The-Reason.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1280\" \/>\n\t<meta property=\"og:image:height\" content=\"720\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Tom Newman\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"1 minute\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Organization\",\"@id\":\"https:\/\/routenote.com\/blog\/#organization\",\"name\":\"RouteNote\",\"url\":\"https:\/\/routenote.com\/blog\/\",\"sameAs\":[],\"logo\":{\"@type\":\"ImageObject\",\"@id\":\"https:\/\/routenote.com\/blog\/#logo\",\"inLanguage\":\"en-US\",\"url\":\"https:\/\/routenote.com\/blog\/wp-content\/uploads\/2020\/11\/routenote-logo.jpg\",\"contentUrl\":\"https:\/\/routenote.com\/blog\/wp-content\/uploads\/2020\/11\/routenote-logo.jpg\",\"width\":1000,\"height\":1000,\"caption\":\"RouteNote\"},\"image\":{\"@id\":\"https:\/\/routenote.com\/blog\/#logo\"}},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/routenote.com\/blog\/#website\",\"url\":\"https:\/\/routenote.com\/blog\/\",\"name\":\"RouteNote Blog\",\"description\":\"The World of Digital Music - 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