{"id":84060,"date":"2021-02-24T14:00:00","date_gmt":"2021-02-24T14:00:00","guid":{"rendered":"http:\/\/routenote.com\/blog\/?p=84060"},"modified":"2021-02-24T12:11:55","modified_gmt":"2021-02-24T12:11:55","slug":"vevo-launches-ai-driven-moods-to-target-ads-to-attitudes","status":"publish","type":"post","link":"https:\/\/routenote.com\/blog\/vevo-launches-ai-driven-moods-to-target-ads-to-attitudes\/","title":{"rendered":"VEVO Launches AI-Driven Moods To Target Ads To Attitudes"},"content":{"rendered":"\n<p><em>Image credit: <a href=\"https:\/\/hq.vevo.com\/\" target=\"_blank\" rel=\"noreferrer noopener\">VEVO<\/a><\/em><\/p>\n\n\n\n<h4><span style=\"color: #3366FF\"> Get ready to be bombarded by adverts based on your music moods.<\/span><\/h4>\n\n\n\n<p>The music-video service <a href=\"https:\/\/routenote.com\/blog\/vevo-announce-their-dscvr-artists-to-watch-2021-with-live-performances-from-each-artist\/\" target=\"_blank\" rel=\"noreferrer noopener\">VEVO<\/a> has recently announced it\u2019s new playlist service Moods. It uses artificial intelligence to group the videos based on their emotional sensibility. The idea is to improve ad targeting and ensure resulting ads will align with the users mindsets.&nbsp;<\/p>\n\n\n\n<p><a href=\"https:\/\/routenote.com\/blog\/music-videos-are-coming-to-facebook-watch-out-vevo-youtube\/\" target=\"_blank\" rel=\"noreferrer noopener\">VEVO <\/a>has said the new service will make it easier for advertisers to put their campaigns alongside an \u201cemotionally congruent environment,\u201d like the \u201cImpassioned\u201d videos such as <strong><em>&#8216;Rain on Me&#8217;<\/em><\/strong> by <strong>Ariana Grande<\/strong> and <strong>Lady Gaga<\/strong> that might appear on a Valentine\u2019s Day playlist, or the \u201cHeartfelt\u201d songs that might end up on a Mother\u2019s Day playlist.<\/p>\n\n\n\n<p>The music-video service will be hoping that the new technology will generate a better audience recall and improve relationships with brands.&nbsp;<\/p>\n\n\n\n<p>Speaking on Moods VEVO\u2019s President of Sales and Distribution, Kevin McGurn said: \u201cIt\u2019s the logical step that we have synergy between the ad creative and the mood it evokes with the music video it surrounds\u201d.<\/p>\n\n\n\n<p>VEVO teamed up with music-data company Musixmatch to create Moods. The AI will score and label videos based on their energy and tone, it then assigns a \u201cmood\u201d to each video based on the AI\u2019s results. &nbsp;<\/p>\n\n\n\n<p>\u201cOur moods affect everything that we do, including the content we consume and the ads we engage with,\u201d said Vevo senior director, data science Eyal Golshani. \u201cFrom joy to fear, sadness to hope, music videos have remained a constant source of comfort and soundtrack our everyday lives. With our innovative data-based capabilities, Vevo can better understand our viewers, and their frame of mind&nbsp;<em>while&nbsp;<\/em>viewing, to deliver the best music-video experience.\u201d<\/p>\n\n\n\n<p>The company has described the initially available moods as \u201cfun, heartfelt, impassioned or empowering,\u201d with more moods lined up for release in the coming months.&nbsp;<\/p>\n\n\n\n<p>VEVO boasts 26 billion views a month for its music videos and they\u2019re majority owned by the major record labels.&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Get ready to be bombarded by adverts based on your music moods.<\/p>\n","protected":false},"author":23,"featured_media":84062,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[13,1,11109],"tags":[],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v18.4.1 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>VEVO Launches AI-Driven Moods To Target Ads To Attitudes - RouteNote Blog<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/routenote.com\/blog\/vevo-launches-ai-driven-moods-to-target-ads-to-attitudes\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"VEVO Launches AI-Driven Moods To Target Ads To Attitudes - RouteNote Blog\" \/>\n<meta property=\"og:description\" content=\"Get ready to be bombarded by adverts based on your music moods.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/routenote.com\/blog\/vevo-launches-ai-driven-moods-to-target-ads-to-attitudes\/\" \/>\n<meta property=\"og:site_name\" content=\"RouteNote Blog\" \/>\n<meta property=\"article:published_time\" content=\"2021-02-24T14:00:00+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2021-02-24T12:11:55+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/routenote.com\/blog\/wp-content\/uploads\/2021\/02\/VEVO.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1280\" \/>\n\t<meta property=\"og:image:height\" content=\"720\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Kieran Webber\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Organization\",\"@id\":\"https:\/\/routenote.com\/blog\/#organization\",\"name\":\"RouteNote\",\"url\":\"https:\/\/routenote.com\/blog\/\",\"sameAs\":[],\"logo\":{\"@type\":\"ImageObject\",\"@id\":\"https:\/\/routenote.com\/blog\/#logo\",\"inLanguage\":\"en-US\",\"url\":\"https:\/\/routenote.com\/blog\/wp-content\/uploads\/2020\/11\/routenote-logo.jpg\",\"contentUrl\":\"https:\/\/routenote.com\/blog\/wp-content\/uploads\/2020\/11\/routenote-logo.jpg\",\"width\":1000,\"height\":1000,\"caption\":\"RouteNote\"},\"image\":{\"@id\":\"https:\/\/routenote.com\/blog\/#logo\"}},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/routenote.com\/blog\/#website\",\"url\":\"https:\/\/routenote.com\/blog\/\",\"name\":\"RouteNote Blog\",\"description\":\"The World of Digital Music - 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