{"id":84047,"date":"2021-02-23T15:00:00","date_gmt":"2021-02-23T15:00:00","guid":{"rendered":"http:\/\/routenote.com\/blog\/?p=84047"},"modified":"2021-02-23T14:21:07","modified_gmt":"2021-02-23T14:21:07","slug":"spotify-heralds-new-era-for-podcast-advertising-with-spotify-audience-network","status":"publish","type":"post","link":"https:\/\/routenote.com\/blog\/spotify-heralds-new-era-for-podcast-advertising-with-spotify-audience-network\/","title":{"rendered":"Spotify heralds \u201cnew era\u201d for podcast advertising with Spotify Audience Network"},"content":{"rendered":"\n

Image Credit: Spotify<\/a><\/em><\/p>\n\n\n\n

Expanding the reach of podcast advertisers, Spotify\u2019s new audio advertising marketplace puts everything in one place.<\/span><\/h4>\n\n\n\n

Spotify<\/a> has plans to make more from advertising<\/a> alongside subscriptions over the next few years. Yesterday the streaming platform revealed a new Spotify Audience Network aimed at monetising podcast audiences, letting podcast<\/a> creators earn more for their work and deliver greater impact for advertisers.<\/p>\n\n\n\n

Advertisers will be able to reach listeners across content like Spotify Originals and Exclusives, Megaphone, Anchor,<\/a> and ad-supported music, all through one audio advertising marketplace.<\/p>\n\n\n\n

Spotify<\/a> says advertisers will be able to access easy targeting tools to reach the right audiences, and explore advanced insights, powered by Streaming Ad Insertion (SAI).<\/a> All media will be addressable based on demographics and audience segment, with contextual targeting due to arrive later in 2021.<\/p>\n\n\n\n

\"\"
Spotify Audience Network. Image Credit: Spotify<\/a><\/em><\/figcaption><\/figure><\/div>\n\n\n\n

Spotify didn\u2019t divulge exactly how the new marketplace will work, stating it\u2019s in the early stages of development. They\u2019re selling it as a gamechanger for podcasters<\/a> who want to make money from adverts, and for advertisers<\/a> who will be able to reach Spotify\u2019s gigantic audience.<\/p>\n\n\n\n

New features for SAI<\/a> were touched upon in the announcement. In November last year Spotify bought Megaphone,<\/a> a leading podcast advertising and publishing platform. The acquisition allowed Spotify to scale its smart ad technology to further publishers outside of their own audio programs.<\/p>\n\n\n\n

SAI will expand to other new markets this year. It\u2019s currently only available in Germany, UK, US and Canada. In 2021 SAI will be made available to Megaphone podcast publishers and leading Anchor creators.<\/p>\n\n\n\n

Also announced was the start of beta testing for podcast ad buying on Spotify Ad Studio<\/a> in the US, allowing advertisers to easily connect with listeners streaming podcasts or new playlists.<\/p>\n\n\n\n

The arrival of Spotify Audience Network and many more<\/a> announcements were made<\/a> as part of Spotify\u2019s Stream On<\/a> livestream. Further details will be announced at a later date.<\/p>\n","protected":false},"excerpt":{"rendered":"

Expanding the reach of podcast advertisers, Spotify\u2019s new audio advertising marketplace puts everything in one place.<\/p>\n","protected":false},"author":24,"featured_media":84049,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[1],"tags":[23060,18830,23061,23059,17401,22067,13789,23058,22739,23046,11765],"acf":[],"yoast_head":"\nSpotify heralds \u201cnew era\u201d for podcast advertising with Spotify Audience Network - RouteNote Blog<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/routenote.com\/blog\/spotify-heralds-new-era-for-podcast-advertising-with-spotify-audience-network\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Spotify heralds \u201cnew era\u201d for podcast advertising with Spotify Audience Network - 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