{"id":83935,"date":"2021-02-19T11:00:00","date_gmt":"2021-02-19T11:00:00","guid":{"rendered":"http:\/\/routenote.com\/blog\/?p=83935"},"modified":"2021-02-19T15:18:52","modified_gmt":"2021-02-19T15:18:52","slug":"music-views-on-twitch-totalled-a-whopping-24-million-hours-in-january-2021","status":"publish","type":"post","link":"https:\/\/routenote.com\/blog\/music-views-on-twitch-totalled-a-whopping-24-million-hours-in-january-2021\/","title":{"rendered":"Music views on Twitch totalled a whopping 24 million hours in January 2021"},"content":{"rendered":"\n<p><em>Image Credit: <a href=\"https:\/\/unsplash.com\/@casparrubin\">Caspar Camille Rubin<\/a><\/em><\/p>\n\n\n\n<h4><span style=\"color:#3366FF\"> Compared to last year, the data for the most streamed music channels on Twitch shows the impact the pandemic has had on livestreaming.<\/span><\/h4>\n\n\n\n<p>Music channels on <a href=\"https:\/\/routenote.com\/blog\/new-twitch-charts-shows-the-top-music-used-in-streams-each-week\/\">Twitch<\/a> saw a year-on-year growth of 428% in January 2021 compared to last year. That\u2019s the biggest milestone to date, with over 24 million hours watched. The pandemic has sent music fans flocking to the streaming app.<\/p>\n\n\n\n<p>The rise in viewers shows the vital part music <a href=\"https:\/\/routenote.com\/blog\/amazon-music-is-now-livestreaming-music-with-twitch\/\">livestreaming<\/a> and other artist-driven content has played in helping music fans connect with their favourite artists whilst live venues have been forced to close.<\/p>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter size-large\"><img loading=\"lazy\" width=\"700\" height=\"394\" src=\"http:\/\/routenote.com\/blog\/wp-content\/uploads\/2021\/02\/1_Nafq80J1Iacc4XgtZMOKIg-700x394.png\" alt=\"\" class=\"wp-image-83937 lazyload\" data-srcset=\"https:\/\/routenote.com\/blog\/wp-content\/uploads\/2021\/02\/1_Nafq80J1Iacc4XgtZMOKIg-700x394.png 700w, https:\/\/routenote.com\/blog\/wp-content\/uploads\/2021\/02\/1_Nafq80J1Iacc4XgtZMOKIg-577x325.png 577w, https:\/\/routenote.com\/blog\/wp-content\/uploads\/2021\/02\/1_Nafq80J1Iacc4XgtZMOKIg-768x432.png 768w, https:\/\/routenote.com\/blog\/wp-content\/uploads\/2021\/02\/1_Nafq80J1Iacc4XgtZMOKIg-1536x864.png 1536w, https:\/\/routenote.com\/blog\/wp-content\/uploads\/2021\/02\/1_Nafq80J1Iacc4XgtZMOKIg-2048x1152.png 2048w, https:\/\/routenote.com\/blog\/wp-content\/uploads\/2021\/02\/1_Nafq80J1Iacc4XgtZMOKIg-1280x720.png 1280w, https:\/\/routenote.com\/blog\/wp-content\/uploads\/2021\/02\/1_Nafq80J1Iacc4XgtZMOKIg-1000x562.png 1000w, https:\/\/routenote.com\/blog\/wp-content\/uploads\/2021\/02\/1_Nafq80J1Iacc4XgtZMOKIg-800x450.png 800w\" sizes=\"auto\" \/><figcaption><em>Image Credit: <a href=\"https:\/\/blog.streamelements.com\/state-of-the-stream-for-january-2021-bb1898e7b913\">StreamElements<\/a><\/em><\/figcaption><\/figure><\/div>\n\n\n\n<p><a href=\"https:\/\/blog.streamelements.com\/state-of-the-stream-for-january-2021-bb1898e7b913\">The most-watched music channels in January were:<\/a><\/p>\n\n\n\n<ul><li><a href=\"https:\/\/www.twitch.tv\/insomniac\">Insomniac<\/a><\/li><li><a href=\"https:\/\/www.twitch.tv\/abracadabra\">Abracadabra<\/a><\/li><li><a href=\"https:\/\/www.twitch.tv\/asot\">ASOT<\/a><\/li><li><a href=\"https:\/\/www.twitch.tv\/desertheartsrecords\">DesertHeartsRecords<\/a><\/li><li><a href=\"https:\/\/www.twitch.tv\/clubhouse_global\">ClubHouse_Global<\/a><\/li><li><a href=\"https:\/\/www.twitch.tv\/sintica\">Sintica<\/a><\/li><li><a href=\"https:\/\/www.twitch.tv\/beatportofficial\">BeatportOfficial<\/a><\/li><li><a href=\"https:\/\/www.twitch.tv\/crown\">Crown<\/a><\/li><li><a href=\"https:\/\/www.twitch.tv\/monstercat\">Monstercat<\/a><\/li><li><a href=\"https:\/\/www.twitch.tv\/behindtherhyme\">BehindTheRhyme<\/a><\/li><\/ul>\n\n\n\n<p>Judging by the stats however, music is still a small but growing area on <a href=\"https:\/\/routenote.com\/blog\/new-zealands-biggest-new-years-festival-to-be-streamed-exclusively-on-twitch\/\">Twitch,<\/a> representing only 1.2% of the total 2 billion viewing hours on the platform. <\/p>\n\n\n\n<p>The growth will no doubt continue in a similar manner throughout 2021 as lockdowns continue and live music venues remain closed. Twitch has been showing interest in expanding into the music industry over the past year, including collaborations with <a href=\"https:\/\/routenote.com\/blog\/how-to-monetize-your-music-on-soundcloud-for-free\/\">SoundCloud,<\/a> and has been looking to <a href=\"https:\/\/routenote.com\/blog\/twitch\/\">expand its offerings to musicians<\/a>, spurred on by the pandemic.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Compared to last year, the data for the most streamed music channels on Twitch shows the impact the pandemic has had on livestreaming.<\/p>\n","protected":false},"author":24,"featured_media":83947,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[1,8879],"tags":[22884,17258,22886,22883,22885,22880,22881,4807,22879,22882],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v18.4.1 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Music views on Twitch totalled a whopping 24 million hours in January 2021 - 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