{"id":83739,"date":"2021-02-12T20:00:00","date_gmt":"2021-02-12T20:00:00","guid":{"rendered":"http:\/\/routenote.com\/blog\/?p=83739"},"modified":"2021-02-12T16:55:14","modified_gmt":"2021-02-12T16:55:14","slug":"post-malone-to-play-free-to-view-virtual-concert-for-pokemon","status":"publish","type":"post","link":"https:\/\/routenote.com\/blog\/post-malone-to-play-free-to-view-virtual-concert-for-pokemon\/","title":{"rendered":"Post Malone To Play Free-To-View Virtual Concert for Pok\u00e9mon"},"content":{"rendered":"\n<p><em>Image credit: Official Pok\u00e9mon<\/em><\/p>\n\n\n\n<h4><span style=\"color: #3366FF\"> Post Malone becomes the latest artist to go full digital and host a concert virtually.<\/span><\/h4>\n\n\n\n<p>The virtual concert won\u2019t be the first of its kind but it is certianly a platform of rising interest. April last year saw <strong>Travis Scott<\/strong>\u2019s \u2018Astronomical\u2019 Fortnite event that attracted an amazing 27.7 million viewers across five pre-recorded sets. The vent triggered a conversation about how music performances can be blended into interactive entertainment. Following this in November <strong>Lil Nas<\/strong> held an in-platform concert in the children\u2019s game (mostly) Roblox, this attracted 30 million views across four weekend performances.\u00a0<\/p>\n\n\n\n<p>Now, <strong>Post Malone<\/strong>, an avid gamer himself has become the latest artist to head to digital realm. The concert for Pok\u00e9mon will be part of the company\u2019s P25 Music program, a year long campaign that celebrates the brands 25-year history.\u00a0<\/p>\n\n\n\n<p>The Pok\u00e9mon company International has teamed up with Universal Music Group to produce the program. <a href=\"https:\/\/routenote.com\/blog\/games-platform-roblox-raises-520m-funding-from-investors-including-warner-music-group\/\" target=\"_blank\" rel=\"noreferrer noopener\">Interestingly UMG has recently expanded into the gaming realm by buying shares in Roblox.\u00a0<\/a><\/p>\n\n\n\n<p>P25 is described as \u201ca collaboration with some of music\u2019s biggest names to create new songs, styles, and pop-culture moments, all through the lens of Pok\u00e9mon\u201d. The concert will be free to view on the official Pok\u00e9mon&nbsp;<a href=\"https:\/\/www.musicbusinessworldwide.com\/companies\/youtube\/\">YouTube<\/a>&nbsp;channel, Pok\u00e9mon\u2019s official Twitch channel, and on Pok\u00e9mon\u2019s&nbsp;<a href=\"https:\/\/25.pokemon.com\/en-us\/music\/p25music-concert\">25th anniversary website<\/a>&nbsp;beginning at 7:00 pm ET \/ 4:00 pm PT on February 27th.<\/p>\n\n\n\n<p>Speaking on his performance <strong>Post Malone<\/strong> said: \u201cI\u2019ve been a Pok\u00e9mon fan for a long time, so the opportunity to headline the Pok\u00e9mon Day concert celebrating 25 years is awesome.\u201d<\/p>\n\n\n\n<p class=\"has-text-align-center\">Check the promo video featuring <strong>Post Malone<\/strong> here:<\/p>\n\n\n\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\nhttps:\/\/www.youtube.com\/watch?v=wtQx4R2M2iw&#038;feature=emb_title\n<\/div><\/figure>\n","protected":false},"excerpt":{"rendered":"<p>Post Malone becomes the latest artist to go full digital and host a concert virtually.<\/p>\n","protected":false},"author":23,"featured_media":83740,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[13],"tags":[22598,22604,22603,22597,22602,22601,22600,22599],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v18.4.1 - 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