{"id":83674,"date":"2021-02-11T14:00:00","date_gmt":"2021-02-11T14:00:00","guid":{"rendered":"http:\/\/routenote.com\/blog\/?p=83674"},"modified":"2021-02-11T13:19:26","modified_gmt":"2021-02-11T13:19:26","slug":"a-firm-that-uses-ai-to-insert-brands-music-videos-partner-with-red-light-management-and-b-unique-records","status":"publish","type":"post","link":"https:\/\/routenote.com\/blog\/a-firm-that-uses-ai-to-insert-brands-music-videos-partner-with-red-light-management-and-b-unique-records\/","title":{"rendered":"A Firm That Uses AI To Insert Brands Music Videos Partner With Red Light Management and B-Unique Records"},"content":{"rendered":"\n

Image credit: Mirriad<\/a><\/em><\/p>\n\n\n\n

The Mirriad firm that uses artificial intelligence to digitally place products and brands into films, TV shows, and more recently music videos, has launched a new division called the Music Alliance.<\/span><\/h4>\n\n\n\n

The new division of the company will be \u201cdedicated to growing creative and financial opportunities for artists by placing brands into visual music content.\u201d<\/p>\n\n\n\n

The company can now call Red Light Management<\/a>, which looks after artists such as The Strokes, and B-Unique Records <\/a>as it\u2019s first partners for the Music Alliance.<\/a> <\/p>\n\n\n\n

According to Mirriad<\/a>, its patented AI technology \u201cscans content for its emotional register moment by moment.\u201d By doing this it allows brands to place products in \u201cexactly the right place at the right time\u201d during a music video. <\/p>\n\n\n\n

Mirriad<\/a> sell themselves as a way past the rising ad avoidance that is seen among younger generations. As well all know the attraction to streaming services is the lack of advert breaks. However, companies like this will bypass this and sneak subtle ads or product placement into video content. In fact, the Mexican beer company Tecate has already hired Mirriad to do such a thing, as seen i the latest music video for Giovanny Ayala<\/strong>\u2019s track \u2018Pa\u2019 Que No Te Anden Contando\u2019<\/em><\/strong>.<\/a><\/p>\n\n\n\n

Speaking on the partnership, James Sandom, Managing Director of Red Light Management<\/a> UK said: \u201cWe are excited to partner with Mirriad<\/a> and feel privileged to be at the cutting edge opening up an innovative medium of new revenue in the music community. He continues, \u201cMirriad\u2019s technology addresses the challenges of monetizing content while putting the artists first, giving them greater control in the direction and nature of partnerships within their content. We\u2019re confident that connecting the worlds of marketing and music will add value to artists in scaling their business, while also offering brands a way to naturally immerse themselves in impactful campaigns without interrupting the experience for fans.\u201d<\/p>\n\n\n\n

B-Unique<\/a> co-founder, Martin Toher, added: \u201cWe\u2019ve had the pleasure of working with Mirriad to create a proof of concept video with the band Kodaline, and were incredibly proud of the result, which was notably created entirely in lockdown.\u201d He continues, \u201cThat experience showed us the worth, creativity and seamlessness Mirriad\u2019s technology provides. It\u2019s going to be an invaluable tool for the industry that\u2019s seeking lucrative and dynamic opportunities to support its artists.\u201d<\/p>\n\n\n\n

Watch the video from Mirriad<\/a>‘s site that boasts their AI technology here:<\/p>\n\n\n\n

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