{"id":82895,"date":"2021-01-20T15:00:15","date_gmt":"2021-01-20T14:00:15","guid":{"rendered":"http:\/\/routenote.com\/blog\/?p=82895"},"modified":"2022-02-09T17:41:05","modified_gmt":"2022-02-09T17:41:05","slug":"how-to-write-a-great-music-press-release","status":"publish","type":"post","link":"https:\/\/routenote.com\/blog\/how-to-write-a-great-music-press-release\/","title":{"rendered":"How to write a great music press release"},"content":{"rendered":"\n<h2><span style=\"color:#3366FF\"> 10 tips for writing a press release as an artist, with examples of music press releases to get you started.<\/span><\/h2>\n\n\n\n<p>Have you got exciting news about your music that you can&#8217;t wait to share with the world? Then you need to get the information out there, and that means sending a music press release to journalists, music <a href=\"https:\/\/routenote.com\/blog\/the-future-of-music-journalism-is-with-blogs\/\">bloggers<\/a> and broadcasters to persuade them to write about you. <\/p>\n\n\n\n<p>If you\u2019re a DIY artist <a href=\"https:\/\/routenote.com\/blog\/get-bonus-music-promotion-benefits-on-push-fm-free-as-a-routenote-user\/\">promoting your music for free,<\/a> making a career in the music industry without a PR team, you\u2019re going to have to work the system. <\/p>\n\n\n\n<p>Not sure where to begin? Here\u2019s a quick guide to writing a music press release.<\/p>\n\n\n\n<hr class=\"wp-block-separator\"\/>\n\n\n\n<h3><strong>Get to the point<\/strong><\/h3>\n\n\n\n<p>First, make sure your press release actually contains brand new information. Think to yourself: &#8220;Is it newsworthy?&#8221;<\/p>\n\n\n\n<p>The whole point of a press release is to make it unbelievably easy for the journalist to immediately understand the key point of what you\u2019re announcing. They\u2019re going to use it as a jumping off point to write around, so you need to make it easy for them to write lovely things about your music.<\/p>\n\n\n\n<p>Say it in three or four short paragraphs, including a very brief bio about the artist. Aim for 800 words maximum, and never more than two sides of A4.<\/p>\n\n\n\n<hr class=\"wp-block-separator\"\/>\n\n\n\n<h3><strong>Make it clear what the story is about<\/strong><\/h3>\n\n\n\n<p>The journalist is not going to get back in touch to ask what you actually want them to write about, so you need to make it blindingly obvious<b>. <\/b>Format it properly, look online for press release examples, and use headlines that describe the story of the release. <\/p>\n\n\n\n<p>Don\u2019t try to be too clever\u2013 if you\u2019ve thought of a witty line, use the standfirst (the second line that summarises the story). If you\u2019re announcing new music, don\u2019t bury it at the bottom of the text, put the link at the top. If the track isn\u2019t out yet, maybe send a private <a href=\"https:\/\/routenote.com\/blog\/how-to-monetize-your-music-on-soundcloud-for-free\/\">SoundCloud<\/a> or unlisted <a href=\"http:\/\/routenote.com\/blog\/how-to-get-my-music-on-youtube-music-free\/\">YouTube<\/a> link.<\/p>\n\n\n\n<hr class=\"wp-block-separator\"\/>\n\n\n\n<h3><strong>Put the important stuff first<\/strong><\/h3>\n\n\n\n<p>Use the <em>Inverted Pyramid <\/em>writing template. The idea is that the press release could be cut from the bottom without losing the main story. Put the most important information at the top \u2013 your hook.<\/p>\n\n\n\n<p><strong>Press release template:<\/strong><\/p>\n\n\n\n<ul><li>First paragraph: &#8220;W&#8221; questions about the news in your music press release \u2013 who, what, when, where, why? <\/li><li>Subsequent paragraphs: Information in descending order of importance. <br \/>Why the news deserves to be promoted \u2013 specifics about your new <a href=\"https:\/\/routenote.com\/blog\/live-music-sector-needs-a-restart-date-uk-government-is-told\/\">tour<\/a>, for example. <br \/>The third or fourth paragraphs are often quotes or artist biography.<\/li><li>Include extra information at the bottom \u2013 contact info, <a href=\"https:\/\/routenote.com\/blog\/free-smart-links-for-music-promotion\/\">social profiles link,<\/a> press pack.<\/li><\/ul>\n\n\n\n<hr class=\"wp-block-separator\"\/>\n\n\n\n<h3><strong>Be professional<\/strong><\/h3>\n\n\n\n<p>Press releases are a place to clearly broadcast your news, not your love for Comic Sans. Make the press release the best it can be from the beginning, bearing in mind some music bloggers just copy and paste from press releases if they can\u2019t be bothered to rewrite them. (Tip for music bloggers \u2013 please don\u2019t do this.) <\/p>\n\n\n\n<p style=\"text-align:center\"><iframe loading=\"lazy\" title=\"PRESS RELEASES: How To Write Them. A PR Lesson For Beginners.\" width=\"720\" height=\"405\" src=\"https:\/\/www.youtube.com\/embed\/4sBglATY540?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" allowfullscreen><\/iframe><\/p>\n\n\n\n<p>Don&#8217;t exaggerate \u2013 journalists can\u2019t be seen to be &#8220;selling&#8221; what they\u2019re reporting so try to avoid sales-speak and fluff. What you can do, though, is whack that kind of thing into quotes\u2026<\/p>\n\n\n\n<hr class=\"wp-block-separator\"\/>\n\n\n\n<h3><strong>&#8220;Does it need quotes then?&#8221;<\/strong><\/h3>\n\n\n\n<p>Quotations look professional and can give the story a personal feel. If you\u2019re announcing a record deal, for example, you could include one from a senior person from organisation, with full name and position. <\/p>\n\n\n\n<p>Or you can quote yourself, as in: &#8220;Lead singer Geoffrey said, \u2018I am awfully excited about finally playing Ally Pally&#8217;.&#8221;<\/p>\n\n\n\n<hr class=\"wp-block-separator\"\/>\n\n\n\n<h3><strong>Where and when should the press release appear?<\/strong><\/h3>\n\n\n\n<p style=\"text-align:center\"><iframe loading=\"lazy\" title=\"Set The Exact Time Your Music Goes Live With RouteNote\" width=\"720\" height=\"405\" src=\"https:\/\/www.youtube.com\/embed\/U5Wi3-OPGLE?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" allowfullscreen><\/iframe><\/p>\n\n\n\n<p>Think about which audience you\u2019re aiming for \u2013 is it music bloggers you\u2019re after, or are you targeting print journalism? Look up who covers what news and if they accept press releases in the first place. <\/p>\n\n\n\n<p>Then work backwards from the month you want it to appear. There\u2019s no point telling people about an album that\u2019s a year away or a Christmas single in June. Think about lead times of publications or broadcasts \u2013 that&#8217;s how long between the journalist receiving the band press release to when the information will be published.  <\/p>\n\n\n\n<p>Write in the email subject line if the information is for <b>immediate release<\/b>, if it&#8217;s an <b>exclusive<\/b> just for that journalist, or if it\u2019s <b>embargoed <\/b>and not to be published until a specific date. <\/p>\n\n\n\n<hr class=\"wp-block-separator\"\/>\n\n\n\n<h3><strong>Is it best to send it by email?<\/strong><\/h3>\n\n\n\n<p>Yes. Write a brief cover letter-style email first, introducing yourself, and then copy and paste the text of the music press release underneath it straight into the body of the email, as people are rightly wary of opening attachments from unknown email addresses. <\/p>\n\n\n\n<p>Don\u2019t just hit Send All, which is always very obvious, and you\u2019ll end up sending a R&amp;B track to a bunch of classical music journalists. Do some research \u2013 find out the best person to contact, and then\u2026<\/p>\n\n\n\n<hr class=\"wp-block-separator\"\/>\n\n\n\n<h3><strong>Tailor to your target<\/strong><\/h3>\n\n\n\n<p>In your cover email, flatter your recipient \u2013 make it personal, clear that you\u2019ve selected them to send the release to. Why should they be interested enough to write about it? Speak to their ego. If you\u2019re aiming at bloggers, keep it shorter, more chatty. <\/p>\n\n\n\n<p style=\"text-align:center\"><iframe loading=\"lazy\" title=\"HOW TO SEND OUT YOUR BAND&#039;S PRESS RELEASE\" width=\"720\" height=\"405\" src=\"https:\/\/www.youtube.com\/embed\/XYPpaEKd7iM?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" allowfullscreen><\/iframe><\/p>\n\n\n\n<p>Also, the journalist is going to have been bombarded with emails all day. So\u2026 make the cover email snappy, and write an attention-grabbing email subject line that lets the journalist know exactly what you\u2019re pitching.<\/p>\n\n\n\n<hr class=\"wp-block-separator\"\/>\n\n\n\n<h3><strong>Respond quickly to replies<\/strong><\/h3>\n\n\n\n<p>If the journalist wants more information \u2013 give it to them, quickly. Have all the information ready to go for any potential requests, a press pack of gig info, interview slots, new releases. Don\u2019t be intimidated and wait until they\u2019ve lost interest. <\/p>\n\n\n\n<p>Equally, don\u2019t despair if there IS no reply! Journalists and bloggers often just don\u2019t have the physical capacity to reply to every single request. They might just not have had time. They probably don\u2019t hate you. You can follow it up after a week or so\u2026 just be careful not to be too pushy.<\/p>\n\n\n\n<hr class=\"wp-block-separator\"\/>\n\n\n\n<h3><strong>If all else fails\u2026 pay someone to do it for you<\/strong><\/h3>\n\n\n\n<p>Sometimes there\u2019s just nothing for it. Music promotion is often about who you know in the media, and the contacts are invaluable. Paying for <a href=\"https:\/\/routenote.com\/blog\/in-conversation-with-chris-sharpe-founder-of-musosoup\/\">PR<\/a> isn\u2019t cheap, but if you can afford it it&#8217;s worth considering. We\u2019ve also already researched some PR tools available online <a href=\"https:\/\/routenote.com\/blog\/music-pr\/\">on an affordable budget<\/a>:<\/p>\n\n\n\n<figure class=\"wp-block-embed is-type-wp-embed is-provider-routenote-blog wp-block-embed-routenote-blog\"><div class=\"wp-block-embed__wrapper\">\n<blockquote class=\"wp-embedded-content\" data-secret=\"Ih5a5qJQDA\"><a href=\"https:\/\/routenote.com\/blog\/music-pr\/\">How The Music PR Landscape Is Changing<\/a><\/blockquote><iframe class=\"wp-embedded-content\" sandbox=\"allow-scripts\" security=\"restricted\" style=\"position: absolute; clip: rect(1px, 1px, 1px, 1px);\" title=\"&#8220;How The Music PR Landscape Is Changing&#8221; &#8212; RouteNote Blog\" src=\"https:\/\/routenote.com\/blog\/music-pr\/embed\/#?secret=Ih5a5qJQDA\" data-secret=\"Ih5a5qJQDA\" width=\"600\" height=\"338\" frameborder=\"0\" marginwidth=\"0\" marginheight=\"0\" scrolling=\"no\"><\/iframe>\n<\/div><\/figure>\n\n\n\n<p class=\"has-text-align-left\">Whether you\u2019ve released a new song, got the band back together, nabbed a record contract, or kicked out the old guitarist, <a href=\"https:\/\/routenote.com\/blog\/get-music-heard-online-independent-artists\/\">people need to know about it.<\/a> Just be sure to make your music press release clear and concise and, as long as the news is interesting enough, the time and effort will be worth it.<\/p>\n\n\n\n<hr class=\"wp-block-separator\"\/>\n\n\n\n<p class=\"has-text-align-center\"><strong><a href=\"http:\/\/routenote.com\">Want to put your music on Spotify, Apple Music and all the big streaming platforms? Check out RouteNote distribution. Since 2007 we\u2019ve been helping independent artists and record labels to release their music around the world. <\/a><\/strong><\/p>\n\n\n\n<p class=\"has-text-align-center\"><strong><a href=\"http:\/\/routenote.com\">Whether you choose Free or Premium distribution, the power is in your hands. Find out more about what we do here.<\/a><\/strong><\/p>\n","protected":false},"excerpt":{"rendered":"<p>10 tips for writing a press release as an artist, with examples of music press releases to get you started.<\/p>\n","protected":false},"author":24,"featured_media":90525,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[24798],"tags":[21366,21359,21362,1235,21364,21358,21367,25602,25601,21363,21365,21361,21360],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v18.4.1 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>How to write a great music press release - RouteNote Blog<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/routenote.com\/blog\/how-to-write-a-great-music-press-release\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"How to write a great music press release - 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