{"id":82642,"date":"2021-01-12T19:00:52","date_gmt":"2021-01-12T19:00:52","guid":{"rendered":"http:\/\/routenote.com\/blog\/?p=82642"},"modified":"2022-03-18T15:30:58","modified_gmt":"2022-03-18T15:30:58","slug":"instagram-reels-adds-merch-shopping-to-videos","status":"publish","type":"post","link":"https:\/\/routenote.com\/blog\/instagram-reels-adds-merch-shopping-to-videos\/","title":{"rendered":"Instagram Reels adds merch shopping to videos"},"content":{"rendered":"\n<p><i>Image Credit: Instagram<\/i><\/p>\n\n\n\n<h2 style=\"user-select: auto;\"><span style=\"color: #3366ff; user-select: auto;\">Reels makers now have a brand new way to share their merch and products with fans with links placed directly into their videos.<\/span><\/h2>\n\n\n\n<p>Instagram announced the news this week that they are integrating Instagram Shopping into Reels. For artists and influencers who have Instagram Shopping set up, they can now tag their products which are available for sale in their Reels.<\/p>\n\n\n\n<p>With a product link included in a Reel, creators can engage with their audiences and promote their products creatively alongside a fun video. The integration will allow creators to think outside the box to get people to see and interact with the products they have for sale on Instagram.<\/p>\n\n\n\n<p>Instagram have found three key ways in which this new integration will drive engagement for creators and their digital shops:<\/p>\n\n\n\n<ul><li><strong>Drive Merch Discovery:&nbsp;<\/strong>Reels with product tags have the opportunity to be shown in the Reels tab, where they have the potential to be discovered by millions of people using the Instagram app. Your artist\u2019s reels will also be visible in Feed (if you choose to share them there) and on your artist\u2019s Profile.<\/li><li><strong>Collaborate with creators<\/strong>: creators can tag products in reels to drive sales for merchandise or product collaborations. Your creator partners must be approved to use&nbsp;<a href=\"https:\/\/www.facebook.com\/help\/instagram\/398754794295670\" target=\"_blank\" rel=\"noreferrer noopener\">Shopping from Creators<\/a>.<\/li><li><strong>Entertain, educate, and inspire:<\/strong>&nbsp;Reels are short, entertaining videos that can help your artists connect with new and existing audiences. Your artists can feature specific merch items, or flex their creativity to inspire fans to engage with their products.<\/li><\/ul>\n\n\n\n<figure class=\"wp-block-image\"><img loading=\"lazy\" width=\"700\" height=\"493\" src=\"http:\/\/routenote.com\/blog\/wp-content\/uploads\/2021\/01\/Instagram-Reels-shopping-in-reels-details-700x493.png\" alt=\"\" class=\"wp-image-82650 lazyload\" data-srcset=\"https:\/\/routenote.com\/blog\/wp-content\/uploads\/2021\/01\/Instagram-Reels-shopping-in-reels-details-700x493.png 700w, https:\/\/routenote.com\/blog\/wp-content\/uploads\/2021\/01\/Instagram-Reels-shopping-in-reels-details-577x406.png 577w, https:\/\/routenote.com\/blog\/wp-content\/uploads\/2021\/01\/Instagram-Reels-shopping-in-reels-details-768x540.png 768w, https:\/\/routenote.com\/blog\/wp-content\/uploads\/2021\/01\/Instagram-Reels-shopping-in-reels-details.png 800w\" sizes=\"auto\" \/><figcaption><i>Image Credit: Instagram<\/i><\/figcaption><\/figure>\n\n\n\n<hr class=\"wp-block-separator\"\/>\n\n\n\n<p>If you&#8217;re an Instagram user with a Shop set up and enabled, you can add products to your reels easily:<\/p>\n\n\n\n<ol><li><b>Tag&nbsp;products:&nbsp;<\/b><span>Once&nbsp;you&#8217;ve&nbsp;recorded&nbsp;your&nbsp;Reel,&nbsp;tap&nbsp;on&nbsp;Tag&nbsp;Products<\/span><\/li><li><b>Select&nbsp;products:&nbsp;<\/b><span>Add&nbsp;product(s) you featured in your Reel. You can also tag product Collections. <\/span><\/li><li><b>Publish&nbsp;your&nbsp;Reel:&nbsp;<\/b>Post to your feed and share to Stories to promote your new Reel.<\/li><\/ol>\n\n\n\n<figure class=\"wp-block-image\"><img loading=\"lazy\" width=\"700\" height=\"332\" src=\"http:\/\/routenote.com\/blog\/wp-content\/uploads\/2021\/01\/Instagram-Reels-shopping-in-reels-700x332.png\" alt=\"\" class=\"wp-image-82649 lazyload\" data-srcset=\"https:\/\/routenote.com\/blog\/wp-content\/uploads\/2021\/01\/Instagram-Reels-shopping-in-reels-700x332.png 700w, https:\/\/routenote.com\/blog\/wp-content\/uploads\/2021\/01\/Instagram-Reels-shopping-in-reels-577x274.png 577w, https:\/\/routenote.com\/blog\/wp-content\/uploads\/2021\/01\/Instagram-Reels-shopping-in-reels-768x365.png 768w, https:\/\/routenote.com\/blog\/wp-content\/uploads\/2021\/01\/Instagram-Reels-shopping-in-reels.png 798w\" sizes=\"auto\" \/><figcaption><i>Image Credits: Instagram<\/i><\/figcaption><\/figure>\n\n\n\n<hr class=\"wp-block-separator\"\/>\n\n\n\n<p><b>Creators can find out more from Instagram support here:  <br \/><a href=\"https:\/\/www.facebook.com\/help\/instagram\/240433664179432\">https:\/\/www.facebook.com\/help\/instagram\/240433664179432<\/a> <\/b><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Reels makers now have a brand new way to share their merch and products with fans with links placed directly into their videos.<\n<\/p>\n","protected":false},"author":12,"featured_media":82651,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[13,6628],"tags":[20947,20948,20943,20944,20946,20951,20945,20950,20949],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v18.4.1 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Instagram Reels adds merch shopping to videos - RouteNote Blog<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/routenote.com\/blog\/instagram-reels-adds-merch-shopping-to-videos\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Instagram Reels adds merch shopping to videos - RouteNote Blog\" \/>\n<meta property=\"og:description\" content=\"Reels makers now have a brand new way to share their merch and products with fans with links placed directly into their videos.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/routenote.com\/blog\/instagram-reels-adds-merch-shopping-to-videos\/\" \/>\n<meta property=\"og:site_name\" content=\"RouteNote Blog\" \/>\n<meta property=\"article:published_time\" content=\"2021-01-12T19:00:52+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2022-03-18T15:30:58+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/routenote.com\/blog\/wp-content\/uploads\/2021\/01\/Instagram-Reels-shopping-in-reels-cover.png\" \/>\n\t<meta property=\"og:image:width\" content=\"799\" \/>\n\t<meta property=\"og:image:height\" content=\"461\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@CockJacca\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Jacca-RouteNote\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Organization\",\"@id\":\"https:\/\/routenote.com\/blog\/#organization\",\"name\":\"RouteNote\",\"url\":\"https:\/\/routenote.com\/blog\/\",\"sameAs\":[],\"logo\":{\"@type\":\"ImageObject\",\"@id\":\"https:\/\/routenote.com\/blog\/#logo\",\"inLanguage\":\"en-US\",\"url\":\"https:\/\/routenote.com\/blog\/wp-content\/uploads\/2020\/11\/routenote-logo.jpg\",\"contentUrl\":\"https:\/\/routenote.com\/blog\/wp-content\/uploads\/2020\/11\/routenote-logo.jpg\",\"width\":1000,\"height\":1000,\"caption\":\"RouteNote\"},\"image\":{\"@id\":\"https:\/\/routenote.com\/blog\/#logo\"}},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/routenote.com\/blog\/#website\",\"url\":\"https:\/\/routenote.com\/blog\/\",\"name\":\"RouteNote Blog\",\"description\":\"The World of Digital Music - Distribution - Stores and Free Music\",\"publisher\":{\"@id\":\"https:\/\/routenote.com\/blog\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/routenote.com\/blog\/?s={search_term_string}\"},\"query-input\":\"required name=search_term_string\"}],\"inLanguage\":\"en-US\"},{\"@type\":\"ImageObject\",\"@id\":\"https:\/\/routenote.com\/blog\/instagram-reels-adds-merch-shopping-to-videos\/#primaryimage\",\"inLanguage\":\"en-US\",\"url\":\"https:\/\/routenote.com\/blog\/wp-content\/uploads\/2021\/01\/Instagram-Reels-shopping-in-reels-cover.png\",\"contentUrl\":\"https:\/\/routenote.com\/blog\/wp-content\/uploads\/2021\/01\/Instagram-Reels-shopping-in-reels-cover.png\",\"width\":799,\"height\":461,\"caption\":\"Instagram Reels shopping feature\"},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/routenote.com\/blog\/instagram-reels-adds-merch-shopping-to-videos\/#webpage\",\"url\":\"https:\/\/routenote.com\/blog\/instagram-reels-adds-merch-shopping-to-videos\/\",\"name\":\"Instagram Reels adds merch shopping to videos - RouteNote Blog\",\"isPartOf\":{\"@id\":\"https:\/\/routenote.com\/blog\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/routenote.com\/blog\/instagram-reels-adds-merch-shopping-to-videos\/#primaryimage\"},\"datePublished\":\"2021-01-12T19:00:52+00:00\",\"dateModified\":\"2022-03-18T15:30:58+00:00\",\"breadcrumb\":{\"@id\":\"https:\/\/routenote.com\/blog\/instagram-reels-adds-merch-shopping-to-videos\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/routenote.com\/blog\/instagram-reels-adds-merch-shopping-to-videos\/\"]}]},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/routenote.com\/blog\/instagram-reels-adds-merch-shopping-to-videos\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/routenote.com\/blog\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Instagram Reels adds merch shopping to videos\"}]},{\"@type\":\"Article\",\"@id\":\"https:\/\/routenote.com\/blog\/instagram-reels-adds-merch-shopping-to-videos\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/routenote.com\/blog\/instagram-reels-adds-merch-shopping-to-videos\/#webpage\"},\"author\":{\"@id\":\"https:\/\/routenote.com\/blog\/#\/schema\/person\/c0cf8473ad65e0c00d09ff942bac997d\"},\"headline\":\"Instagram Reels adds merch shopping to videos\",\"datePublished\":\"2021-01-12T19:00:52+00:00\",\"dateModified\":\"2022-03-18T15:30:58+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/routenote.com\/blog\/instagram-reels-adds-merch-shopping-to-videos\/#webpage\"},\"wordCount\":365,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\/\/routenote.com\/blog\/#organization\"},\"image\":{\"@id\":\"https:\/\/routenote.com\/blog\/instagram-reels-adds-merch-shopping-to-videos\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/routenote.com\/blog\/wp-content\/uploads\/2021\/01\/Instagram-Reels-shopping-in-reels-cover.png\",\"keywords\":[\"how to add links to reels\",\"how to add shop to reels\",\"instagram reels marketing\",\"instagram reels products\",\"instagram shopping reels\",\"new instagram reels feature\",\"products in instagram reels\",\"sell in instagram reels\",\"sell merch in reels\"],\"articleSection\":[\"Artist \/ Label News\",\"Digital Video News\"],\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\/\/routenote.com\/blog\/instagram-reels-adds-merch-shopping-to-videos\/#respond\"]}]},{\"@type\":\"Person\",\"@id\":\"https:\/\/routenote.com\/blog\/#\/schema\/person\/c0cf8473ad65e0c00d09ff942bac997d\",\"name\":\"Jacca-RouteNote\",\"image\":{\"@type\":\"ImageObject\",\"@id\":\"https:\/\/routenote.com\/blog\/#personlogo\",\"inLanguage\":\"en-US\",\"url\":\"https:\/\/secure.gravatar.com\/avatar\/630810cdfb9548b677f11cb2bfaac3b8?s=96&d=blank&r=g\",\"contentUrl\":\"https:\/\/secure.gravatar.com\/avatar\/630810cdfb9548b677f11cb2bfaac3b8?s=96&d=blank&r=g\",\"caption\":\"Jacca-RouteNote\"},\"description\":\"Writing about music, listening to music, and occasionally playing music.\",\"sameAs\":[\"https:\/\/twitter.com\/CockJacca\"],\"url\":\"https:\/\/routenote.com\/blog\/author\/jacca\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Instagram Reels adds merch shopping to videos - RouteNote Blog","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/routenote.com\/blog\/instagram-reels-adds-merch-shopping-to-videos\/","og_locale":"en_US","og_type":"article","og_title":"Instagram Reels adds merch shopping to videos - RouteNote Blog","og_description":"Reels makers now have a brand new way to share their merch and products with fans with links placed directly into their videos.","og_url":"https:\/\/routenote.com\/blog\/instagram-reels-adds-merch-shopping-to-videos\/","og_site_name":"RouteNote Blog","article_published_time":"2021-01-12T19:00:52+00:00","article_modified_time":"2022-03-18T15:30:58+00:00","og_image":[{"width":799,"height":461,"url":"https:\/\/routenote.com\/blog\/wp-content\/uploads\/2021\/01\/Instagram-Reels-shopping-in-reels-cover.png","type":"image\/png"}],"twitter_card":"summary_large_image","twitter_creator":"@CockJacca","twitter_misc":{"Written by":"Jacca-RouteNote","Est. reading time":"2 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Organization","@id":"https:\/\/routenote.com\/blog\/#organization","name":"RouteNote","url":"https:\/\/routenote.com\/blog\/","sameAs":[],"logo":{"@type":"ImageObject","@id":"https:\/\/routenote.com\/blog\/#logo","inLanguage":"en-US","url":"https:\/\/routenote.com\/blog\/wp-content\/uploads\/2020\/11\/routenote-logo.jpg","contentUrl":"https:\/\/routenote.com\/blog\/wp-content\/uploads\/2020\/11\/routenote-logo.jpg","width":1000,"height":1000,"caption":"RouteNote"},"image":{"@id":"https:\/\/routenote.com\/blog\/#logo"}},{"@type":"WebSite","@id":"https:\/\/routenote.com\/blog\/#website","url":"https:\/\/routenote.com\/blog\/","name":"RouteNote Blog","description":"The World of Digital Music - Distribution - Stores and Free Music","publisher":{"@id":"https:\/\/routenote.com\/blog\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/routenote.com\/blog\/?s={search_term_string}"},"query-input":"required name=search_term_string"}],"inLanguage":"en-US"},{"@type":"ImageObject","@id":"https:\/\/routenote.com\/blog\/instagram-reels-adds-merch-shopping-to-videos\/#primaryimage","inLanguage":"en-US","url":"https:\/\/routenote.com\/blog\/wp-content\/uploads\/2021\/01\/Instagram-Reels-shopping-in-reels-cover.png","contentUrl":"https:\/\/routenote.com\/blog\/wp-content\/uploads\/2021\/01\/Instagram-Reels-shopping-in-reels-cover.png","width":799,"height":461,"caption":"Instagram Reels shopping feature"},{"@type":"WebPage","@id":"https:\/\/routenote.com\/blog\/instagram-reels-adds-merch-shopping-to-videos\/#webpage","url":"https:\/\/routenote.com\/blog\/instagram-reels-adds-merch-shopping-to-videos\/","name":"Instagram Reels adds merch shopping to videos - RouteNote Blog","isPartOf":{"@id":"https:\/\/routenote.com\/blog\/#website"},"primaryImageOfPage":{"@id":"https:\/\/routenote.com\/blog\/instagram-reels-adds-merch-shopping-to-videos\/#primaryimage"},"datePublished":"2021-01-12T19:00:52+00:00","dateModified":"2022-03-18T15:30:58+00:00","breadcrumb":{"@id":"https:\/\/routenote.com\/blog\/instagram-reels-adds-merch-shopping-to-videos\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/routenote.com\/blog\/instagram-reels-adds-merch-shopping-to-videos\/"]}]},{"@type":"BreadcrumbList","@id":"https:\/\/routenote.com\/blog\/instagram-reels-adds-merch-shopping-to-videos\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/routenote.com\/blog\/"},{"@type":"ListItem","position":2,"name":"Instagram Reels adds merch shopping to videos"}]},{"@type":"Article","@id":"https:\/\/routenote.com\/blog\/instagram-reels-adds-merch-shopping-to-videos\/#article","isPartOf":{"@id":"https:\/\/routenote.com\/blog\/instagram-reels-adds-merch-shopping-to-videos\/#webpage"},"author":{"@id":"https:\/\/routenote.com\/blog\/#\/schema\/person\/c0cf8473ad65e0c00d09ff942bac997d"},"headline":"Instagram Reels adds merch shopping to videos","datePublished":"2021-01-12T19:00:52+00:00","dateModified":"2022-03-18T15:30:58+00:00","mainEntityOfPage":{"@id":"https:\/\/routenote.com\/blog\/instagram-reels-adds-merch-shopping-to-videos\/#webpage"},"wordCount":365,"commentCount":0,"publisher":{"@id":"https:\/\/routenote.com\/blog\/#organization"},"image":{"@id":"https:\/\/routenote.com\/blog\/instagram-reels-adds-merch-shopping-to-videos\/#primaryimage"},"thumbnailUrl":"https:\/\/routenote.com\/blog\/wp-content\/uploads\/2021\/01\/Instagram-Reels-shopping-in-reels-cover.png","keywords":["how to add links to reels","how to add shop to reels","instagram reels marketing","instagram reels products","instagram shopping reels","new instagram reels feature","products in instagram reels","sell in instagram reels","sell merch in reels"],"articleSection":["Artist \/ Label News","Digital Video News"],"inLanguage":"en-US","potentialAction":[{"@type":"CommentAction","name":"Comment","target":["https:\/\/routenote.com\/blog\/instagram-reels-adds-merch-shopping-to-videos\/#respond"]}]},{"@type":"Person","@id":"https:\/\/routenote.com\/blog\/#\/schema\/person\/c0cf8473ad65e0c00d09ff942bac997d","name":"Jacca-RouteNote","image":{"@type":"ImageObject","@id":"https:\/\/routenote.com\/blog\/#personlogo","inLanguage":"en-US","url":"https:\/\/secure.gravatar.com\/avatar\/630810cdfb9548b677f11cb2bfaac3b8?s=96&d=blank&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/630810cdfb9548b677f11cb2bfaac3b8?s=96&d=blank&r=g","caption":"Jacca-RouteNote"},"description":"Writing about music, listening to music, and occasionally playing music.","sameAs":["https:\/\/twitter.com\/CockJacca"],"url":"https:\/\/routenote.com\/blog\/author\/jacca\/"}]}},"jetpack_featured_media_url":"https:\/\/routenote.com\/blog\/wp-content\/uploads\/2021\/01\/Instagram-Reels-shopping-in-reels-cover.png","_links":{"self":[{"href":"https:\/\/routenote.com\/blog\/wp-json\/wp\/v2\/posts\/82642"}],"collection":[{"href":"https:\/\/routenote.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/routenote.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/routenote.com\/blog\/wp-json\/wp\/v2\/users\/12"}],"replies":[{"embeddable":true,"href":"https:\/\/routenote.com\/blog\/wp-json\/wp\/v2\/comments?post=82642"}],"version-history":[{"count":0,"href":"https:\/\/routenote.com\/blog\/wp-json\/wp\/v2\/posts\/82642\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/routenote.com\/blog\/wp-json\/wp\/v2\/media\/82651"}],"wp:attachment":[{"href":"https:\/\/routenote.com\/blog\/wp-json\/wp\/v2\/media?parent=82642"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/routenote.com\/blog\/wp-json\/wp\/v2\/categories?post=82642"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/routenote.com\/blog\/wp-json\/wp\/v2\/tags?post=82642"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}