{"id":82012,"date":"2020-12-17T11:21:19","date_gmt":"2020-12-17T10:21:19","guid":{"rendered":"http:\/\/routenote.com\/blog\/?p=82012"},"modified":"2022-10-19T15:50:42","modified_gmt":"2022-10-19T14:50:42","slug":"10-essential-seo-tips-for-musicians","status":"publish","type":"post","link":"https:\/\/routenote.com\/blog\/10-essential-seo-tips-for-musicians\/","title":{"rendered":"Musician SEO \u2013 10 essential tips (2021)"},"content":{"rendered":"\n<p><span><i>Image Credit: <a href=\"https:\/\/unsplash.com\/@patrickian4?utm_source=unsplash&amp;utm_medium=referral&amp;utm_content=creditCopyText\">Patrick Fore<\/a><\/i><\/span><\/p>\n\n\n\n<h2><span style=\"color:#3366FF\"> SEO for musicians can be stressful, but it doesn\u2019t have to be. Try using some of these tips to bump up your search presence and get noticed online.<\/span><\/h2>\n\n\n\n<p>To be a successful musician nowadays you have to look at yourself as a brand, plain and simple. And brands need to be <a href=\"https:\/\/push.fm\/\">marketed<\/a>. SEO helps you work the system so people can find your music online. <\/p>\n\n\n\n<p>It also points fans of music of a similar genre in your direction. Website traffic is a means to an end, and that end is getting punters to invest in you as a musician. What\u2019s a successful outcome from someone clicking through to your page? SEO should lead towards that.<\/p>\n\n\n\n<p>No idea what we&#8217;re talking about? SEO stands for Search Engine Optimisation, and it\u2019s basically what the little search tool bots latch onto to decide where to put webpages in the rankings, making your band or music discoverable online. <\/p>\n\n\n\n<p>If you&#8217;re managing your <a href=\"https:\/\/routenote.com\/blog\/music-pr\/\">music promotion<\/a> yourself it&#8217;s very important. It\u2019s a bit of a fine art, but there\u2019s little things you can do to get started. <\/p>\n\n\n\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<iframe loading=\"lazy\" title=\"10 Secrets To Promoting Your Music | SEO And Marketing Essentials For Artists\" width=\"720\" height=\"405\" src=\"https:\/\/www.youtube.com\/embed\/KiLmhiapbTI?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture\" allowfullscreen><\/iframe>\n<\/div><\/figure>\n\n\n\n<hr class=\"wp-block-separator\"\/>\n\n\n\n<h3>Check out the competition<\/h3>\n\n\n\n<p>Have a little creep on what bands or performers similar to you are up to with their online presence. Or, even better, what bands you aim to be as <a href=\"https:\/\/routenote.com\/blog\/how-to-make-money-from-your-music-in-2020\/\">successful<\/a> as are doing. If you struggle to find them, do the exact opposite.<\/p>\n\n\n\n<hr class=\"wp-block-separator\"\/>\n\n\n\n<h3>Don\u2019t have a website? Get one<\/h3>\n\n\n\n<p>A <a href=\"https:\/\/routenote.com\/blog\/how-to-build-an-artist-website\/\">great website<\/a> should be the go-to place for your music project. From there potential fans can find out everything they need to know about you \u2013 and <em>where<\/em> to find you, whether that is at gigs (virtual or not), on social media or through online content ready to be <a href=\"https:\/\/routenote.com\/blog\/the-top-5-places-to-share-your-music-and-reach-listeners\/\">shared<\/a>. Once you\u2019ve got sorted with a lovely-looking site, you can fill it with metadata that will increase your traffic.<\/p>\n\n\n\n<hr class=\"wp-block-separator\"\/>\n\n\n\n<h3>Use music keywords<\/h3>\n\n\n\n<p>Keywords are absolutely vital for SEO. Do some research. What do fans search for when they want to find you online? Any similar bands or genres? Don\u2019t forget synonyms, too \u2013 anything that relates to you as a band. But\u2026<\/p>\n\n\n\n<hr class=\"wp-block-separator\"\/>\n\n\n\n<h3>\u2026Don\u2019t just stuff keywords in<\/h3>\n\n\n\n<p>Beware of going crazy on the keywords. \u2018Keyword stuffing\u2019 is a thing and the search engines know it. You\u2019ll end up getting shoved down the SEO rankings if you litter your music website copy with them just for the sake of it.<\/p>\n\n\n\n<hr class=\"wp-block-separator\"\/>\n\n\n\n<h3>Add unique content to your band&#8217;s website<\/h3>\n\n\n\n<p>The search engine algorithms love original content \u2013 so be needy as them and update your site regularly so they <a href=\"https:\/\/routenote.com\/blog\/over-half-of-soundcloud-creators-dont-get-played-each-month-how-can-you-reach-more-listeners\/\">know you still exist<\/a>. Have a blog, new merch, a press page, easy-to-find contact details. Make sure band member biography pages use keywords and are up to date. Link to your YouTube. Which reminds me&#8230;<\/p>\n\n\n\n<hr class=\"wp-block-separator\"\/>\n\n\n\n<h3>Put your music on YouTube<\/h3>\n\n\n\n<p>&#8230;And link out to your music videos from your website. <a href=\"http:\/\/routenote.com\/blog\/how-to-get-my-music-on-youtube-music-free\/\">YouTube<\/a> music videos should be optimised for SEO as well. That\u2019s hashtags, video titles and so on. <\/p>\n\n\n\n<p>Long descriptions of the videos help, with keywords that link to music genre and location. The same applies for any other sites that have your videos on them. Make sure your <a href=\"https:\/\/routenote.com\/blog\/can-i-upload-my-music-to-spotify-yes-and-its-free\/\">Spotify<\/a> <a href=\"https:\/\/routenote.com\/blog\/spotifys-tips-on-writing-the-perfect-artist-bio\/\">bios<\/a> are up to scratch, too.<\/p>\n\n\n\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<iframe loading=\"lazy\" title=\"How to get an Official Artist Channel on YouTube\" width=\"720\" height=\"405\" src=\"https:\/\/www.youtube.com\/embed\/Tv66JiJa05c?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture\" allowfullscreen><\/iframe>\n<\/div><\/figure>\n\n\n\n<hr class=\"wp-block-separator\"\/>\n\n\n\n<h3>Use meta-descriptions<\/h3>\n\n\n\n<p>\u2018Use what now?\u2019 &#8230;Meta-descriptions are stored in the HTML code of your band&#8217;s website, not visible on the site itself. It\u2019s a bit like the blurb of a book; a preview, to tell people what to expect from the page. <\/p>\n\n\n\n<p>Less important for SEO, but if actual real people with eyes like what they see they\u2019ll click the link to find out more about your music. Clickthroughs are a positive result to search engines, and they\u2019ll push the site up the rankings. <\/p>\n\n\n\n<hr class=\"wp-block-separator\"\/>\n\n\n\n<h3>Have great written copy on your website<\/h3>\n\n\n\n<p>Yes, you need amazing visuals on your band&#8217;s site, but you need good copy on there too. Headings should echo what people might search for to find the information about your music that they\u2019re after \u2013 &#8220;Music videos by\u2026&#8221; for example, not just &#8220;Music videos&#8221;. <\/p>\n\n\n\n<hr class=\"wp-block-separator\"\/>\n\n\n\n<h3>Get your band name in the titles<\/h3>\n\n\n\n<p>It\u2019s going to come up first in search results, so get your name out there. Anyone who knows your name will be able to find out more about you with ease so the pages of your website \u2013 &#8220;About&#8221; and so on \u2013 need to have your band title there too. And while we&#8217;re on the subject:<\/p>\n\n\n\n<hr class=\"wp-block-separator\"\/>\n\n\n\n<h3>Choose a good band name<\/h3>\n\n\n\n<p>&#8230;And stick with it! It sounds incredibly boring to consider SEO when <a href=\"https:\/\/www.vervesearch.com\/blog\/its-not-only-rock-n-roll-the-seo-of-band-names\/\">choosing a band name<\/a>, but think about what else comes up when you search for your new music project; can it compete? <\/p>\n\n\n\n<p>Make the band or musician name unique, so it doesn&#8217;t get lost online. Do not choose The Band. Maybe one uncomplicated word, like Gorillaz. If the word or phrase also means something else, make sure you put (band) afterwards to set yourself apart. <\/p>\n\n\n\n<hr class=\"wp-block-separator\"\/>\n\n\n\n<p>The absolute worst thing is for someone to search for your band and not be sent directly to your artist page. It\u2019s a drag, but try to get into the habit of always thinking about SEO. <\/p>\n\n\n\n<p>This is all just a taster \u2013 there\u2019s plenty of <a href=\"https:\/\/flypaper.soundfly.com\/hustle\/how-to-make-your-music-discoverable-seo-strategy-2019\/\">further<\/a> <a href=\"https:\/\/www.bandvista.com\/blog\/band-musician-seo\/\">resources<\/a> <a href=\"https:\/\/www.digitalthirdcoast.com\/blog\/a-musicians-playlist-for-digital-marketing-your-guide-to-seo-for-musicians\">online<\/a> to help you get to grips with SEO as a musician. All you need to do is have a Google.<\/p>\n\n\n\n<hr class=\"wp-block-separator\"\/>\n\n\n\n<p class=\"has-text-align-center\"><a href=\"http:\/\/routenote.com\"><strong>Get unlimited music releases for free with RouteNote distribution, take control of your music, and keep 85% of royalties. Find out more and sign up today here.<\/strong><\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>SEO for musicians can be stressful, but it doesn\u2019t have to be. Try using some of these tips to bump up your search presence and get noticed online.<\/p>\n","protected":false},"author":24,"featured_media":82013,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[24798],"tags":[823,20195],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v18.4.1 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Musician SEO \u2013 10 essential tips (2021) - RouteNote Blog<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/routenote.com\/blog\/10-essential-seo-tips-for-musicians\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Musician SEO \u2013 10 essential tips (2021) - RouteNote Blog\" \/>\n<meta property=\"og:description\" content=\"SEO for musicians can be stressful, but it doesn\u2019t have to be. 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