{"id":688,"date":"2009-04-12T11:08:33","date_gmt":"2009-04-12T10:08:33","guid":{"rendered":"http:\/\/routenote.com\/blog\/?p=688"},"modified":"2022-06-09T12:32:15","modified_gmt":"2022-06-09T11:32:15","slug":"universal-music-group-and-google-partner-for-vevo","status":"publish","type":"post","link":"https:\/\/routenote.com\/blog\/universal-music-group-and-google-partner-for-vevo\/","title":{"rendered":"Universal Music Group and Google Partner for Vevo"},"content":{"rendered":"

\"vevo-logo-universal-music-and-google-video-streaming-mtv\"<\/p>\n

The rumours are true and Universal Music Group and Google have announced their joint venture, Vevo<\/a> – a video site offering UMG\u2019s music videos, with advertising revenues shared between the two.<\/p>\n

The full press release is below for you to digest, and naturally we\u2019ll have more analysis next week.<\/p>\n

UNIVERSAL MUSIC GROUP AND YOUTUBE TO LAUNCH REVOLUTIONARY PREMIUM MUSIC AND VIDEO SERVICE<\/p>\n

VEVO – UMG\u2019s Premium Music Service Powered By YouTube To Launch In Coming Months<\/p>\n

NEW YORK, NY and SAN BRUNO, CA, April 9, 2009 – Doug Morris, Chairman & Chief Executive Officer of Universal Music Group (UMG), the world\u2019s leading music company and Eric Schmidt, Chairman of the Board & Chief Executive Officer of Google Inc., today announced that UMG and YouTube, a Google subsidiary, are working together to launch VEVO, a music and video entertainment service that will feature UMG\u2019s premium video content.<\/p>\n

In addition to VEVO, YouTube has renewed and extended its successful partnership with UMG that allows users to continue creating and watching user-generated videos containing UMG sound recordings and Universal Music Publishing Group\u2019s compositions on YouTube through various territories around the world. The two companies will also share advertising revenue on YouTube and VEVO.<\/p>\n

Launching later this year, VEVO will be a premium online music video hub built for consumers, advertisers and content owners that will blend UMG\u2019s broad catalog of top artists and content with YouTube\u2019s leading edge video technology and user community. YouTube will provide the technology infrastructure that will power VEVO and host UMG\u2019s extensive library of professionally-created music videos on the new site. On YouTube, this content will be exclusively available through VEVO.com and a new VEVO channel through a special VEVO branded embedded player.<\/p>\n

\u201cVEVO will bring the most compelling premium music video content and services to the world\u2019s single largest online video audience,\u201d stated Mr. Morris. \u201cWe believe that at launch, VEVO will already have more traffic than any other music video site in the United States and in the world. And this traffic represents the most sought after demographic for advertisers, especially as advertising dollars continue their shift from old media to new. VEVO will be uniquely positioned to monetize this opportunity and a host of others as we grow it to become \u201cthe\u201d destination for premium music video content online. For music lovers who want the best in music videos, the VEVO experience will be second to none. At the same time, VEVO will expand the premium video marketplace, generate new revenue streams for content creators, and provide brand advertisers an unprecedented opportunity to get in front of a highly engaged audience. We couldn\u2019t be more excited about the huge potential we see in the VEVO service.\u201d<\/p>\n

\u201cTechnology has allowed fans to discover music in endless ways while creating new business opportunities for artists and labels alike,\u201d said Mr. Schmidt. \u201cAt Google, we are committed to promoting greater innovation and choice and are thrilled to be working with UMG in what will surely be an exciting new service for consumers, advertisers, content creators and the music industry at large.\u201d
\nAt launch, people will be able to access UMG\u2019s entire catalog of premium music video content, including professionally-created and full-length videos on VEVO, as well as artist-generated content and user-generated content hosted on YouTube. VEVO will also serve as a syndication platform, expanding the reach of the VEVO brand. This innovative platform is aimed at providing consumers the very best in digital music content while further extending UMG\u2019s lead in the direct-to-consumer market.<\/p>\n

Presently, UMG\u2019s YouTube video channel has more than 3.5 billion views, making the UMG channel the most watched on YouTube.<\/p>\n","protected":false},"excerpt":{"rendered":"

The rumours are true and Universal Music Group and Google have announced their joint venture, Vevo – a video site offering UMG\u2019s music videos, with advertising revenues shared between the two. The full press release is below for you to digest, and naturally we\u2019ll have more analysis next week. UNIVERSAL MUSIC GROUP AND YOUTUBE TO LAUNCH REVOLUTIONARY PREMIUM MUSIC AND VIDEO SERVICE VEVO – UMG\u2019s Premium Music Service Powered By YouTube To Launch In Coming Months NEW YORK, NY and SAN BRUNO, CA, April 9, 2009 – Doug Morris, Chairman & Chief Executive Officer of Universal Music Group (UMG), the…<\/p>\n","protected":false},"author":32,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[1],"tags":[102,198,202,474,879,699,28,878,880,422,83,467,775,69,590],"acf":[],"yoast_head":"\nUniversal Music Group and Google Partner for Vevo - RouteNote Blog<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/routenote.com\/blog\/universal-music-group-and-google-partner-for-vevo\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Universal Music Group and Google Partner for Vevo - RouteNote Blog\" \/>\n<meta property=\"og:description\" content=\"The rumours are true and Universal Music Group and Google have announced their joint venture, Vevo – a video site offering UMG\u2019s music videos, with advertising revenues shared between the two. 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