{"id":6396,"date":"2012-06-12T11:18:58","date_gmt":"2012-06-12T11:18:58","guid":{"rendered":"http:\/\/routenote.com\/blog\/?p=6396"},"modified":"2022-06-09T12:25:59","modified_gmt":"2022-06-09T11:25:59","slug":"soundrop-gets-investment-for-spotify-genre-based-listening-rooms","status":"publish","type":"post","link":"https:\/\/routenote.com\/blog\/soundrop-gets-investment-for-spotify-genre-based-listening-rooms\/","title":{"rendered":"Soundrop Gets Investment for Spotify Genre Based Listening Rooms"},"content":{"rendered":"<p><a href=\"http:\/\/soundrop.com\" target=\"_blank\" rel=\"noopener\">Soundrop<\/a> is the first <a href=\"http:\/\/spotify.com\" target=\"_blank\" rel=\"noopener\">Spotify<\/a> App to receive funding. Soundrop has raised $3 million from <a href=\"http:\/\/northzone.com\" target=\"_blank\" rel=\"noopener\">Northzone<\/a> (Spotify investor).<\/p>\n<p>Soundrop allows Spotify users to listen and discover new music in specific rooms (similar to Turntable.fm). Soundrop had over 60 million song plays in its more than 7,000 rooms in May alone.<\/p>\n<blockquote><p>Soundrop co-founder and CEO Inge Sandvik attributed much of this  success to one of the key problems a service like Spotify has: It\u2019s  great when you know what you want to listen to \u2013 but doesn\u2019t expose new  music very well. That leads to many people resorting to old favorites  instead of discovering new music. \u201cThey are listening to the same thing  that they have listened to all along,\u201d he said, adding that this  wouldn\u2019t warrant paying $10 a month for most people.<\/p><\/blockquote>\n","protected":false},"excerpt":{"rendered":"<p>Soundrop is the first Spotify App to receive funding. Soundrop has raised $3 million from Northzone (Spotify investor). Soundrop allows Spotify users to listen and discover new music in specific rooms (similar to Turntable.fm). Soundrop had over 60 million song plays in its more than 7,000 rooms in May alone. Soundrop co-founder and CEO Inge Sandvik attributed much of this success to one of the key problems a service like Spotify has: It\u2019s great when you know what you want to listen to \u2013 but doesn\u2019t expose new music very well. That leads to many people resorting to old favorites&#8230;<\/p>\n","protected":false},"author":32,"featured_media":6397,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[1],"tags":[1496,3779,3778,825],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v18.4.1 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Soundrop Gets Investment for Spotify Genre Based Listening Rooms - RouteNote Blog<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/routenote.com\/blog\/soundrop-gets-investment-for-spotify-genre-based-listening-rooms\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Soundrop Gets Investment for Spotify Genre Based Listening Rooms - RouteNote Blog\" \/>\n<meta property=\"og:description\" content=\"Soundrop is the first Spotify App to receive funding. Soundrop has raised $3 million from Northzone (Spotify investor). Soundrop allows Spotify users to listen and discover new music in specific rooms (similar to Turntable.fm). Soundrop had over 60 million song plays in its more than 7,000 rooms in May alone. Soundrop co-founder and CEO Inge Sandvik attributed much of this success to one of the key problems a service like Spotify has: It\u2019s great when you know what you want to listen to \u2013 but doesn\u2019t expose new music very well. 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