{"id":3076,"date":"2010-03-19T15:44:39","date_gmt":"2010-03-19T14:44:39","guid":{"rendered":"http:\/\/routenote.com\/blog\/?p=3076"},"modified":"2022-06-09T12:29:22","modified_gmt":"2022-06-09T11:29:22","slug":"spotify-growing-fast-product-and-territory-expansion-slated","status":"publish","type":"post","link":"https:\/\/routenote.com\/blog\/spotify-growing-fast-product-and-territory-expansion-slated\/","title":{"rendered":"Spotify Growing Fast – Product and Territory Expansion Slated"},"content":{"rendered":"

Spotify currently boasts 7 million users, all of them in Europe. Not bad for a product that was only released in October 2008 – this figure does only relate to the number of people on their free service, but their \u00a310 a month premium service is also gaining traffic at a remarkable rate; they had “more than 250,000” premium users<\/a> on 23rd Jan ’10, and are now boasting 320,000 paid subscribers, (as of the 17th March ’10), and increase of 28% in under 3 months, and an extra \u00a38,400,000 a year into the coffers. Spotify still needs to up their percentages though, according to UMG’s [Universal Music Group’s] SVP [Senior Vice President] Rob Wells [and they would know, because they’ve taken shares in the business], they need to have around 10%-12% of their users as premium subscribers<\/a> [they’re currently at about 5%] to have a viable business in the long term. This might change as more and more advertising dollars go online though – as both Spotify’s CEO Daniel Ek and industry analysts Kantar Media<\/a> are saying:
\n<\/a><\/p>\n

\"kantar<\/a>[Table via TechCrunch’s article<\/a> on the same]. Other interesting facts are that 15% to 18% of the Swedish population use Spotify – and the Swedish music industry’s revenues are up, and that Spotify’s p2p based system is actually using more interwebs than the whole nation of Sweden.<\/a> There are rumours of a Spotify set-top box and\/or home stereo system, a bit like that Sonos thing<\/a>, but running off your Spotify premium account.<\/p>\n

Other signs of Spotify’s ambition came from comments about Apple – Ek described them as having a freemium model like Spotify’s, as everyone (in his opinion) downloads a lot of free stuff and then buys the stuff they really like on iTunes:<\/p>\n

\u201cThe vast majority of people\u2019s libraries are free from Limewire or trading through friends. And then there\u2019s a small portion of tracks that they\u2019ve bought… I really believe that if music could be legally available on any device that you wanted\u2026 I think the music industry would be radically bigger than what it is today\u201d.<\/p>\n

He also thinks that Apple will change the way that iTunes works, to allow remote access from anywhere to your iTunes music account on a cloud: “People want to share, to access independently. I think it makes a lot of sense for them to do something in that area.”<\/p>\n","protected":false},"excerpt":{"rendered":"

Spotify currently boasts 7 million users, all of them in Europe. Not bad for a product that was only released in October 2008 – this figure does only relate to the number of people on their free service, but their \u00a310 a month premium service is also gaining traffic at a remarkable rate; they had “more than 250,000” premium users on 23rd Jan ’10, and are now boasting 320,000 paid subscribers, (as of the 17th March ’10), and increase of 28% in under 3 months, and an extra \u00a38,400,000 a year into the coffers. Spotify still needs to up their…<\/p>\n","protected":false},"author":32,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[1],"tags":[568,18,87,29,28,114,23,825,105,422],"acf":[],"yoast_head":"\nSpotify Growing Fast - Product and Territory Expansion Slated - RouteNote Blog<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/routenote.com\/blog\/spotify-growing-fast-product-and-territory-expansion-slated\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Spotify Growing Fast - Product and Territory Expansion Slated - RouteNote Blog\" \/>\n<meta property=\"og:description\" content=\"Spotify currently boasts 7 million users, all of them in Europe. Not bad for a product that was only released in October 2008 – this figure does only relate to the number of people on their free service, but their \u00a310 a month premium service is also gaining traffic at a remarkable rate; they had “more than 250,000” premium users on 23rd Jan ’10, and are now boasting 320,000 paid subscribers, (as of the 17th March ’10), and increase of 28% in under 3 months, and an extra \u00a38,400,000 a year into the coffers. 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