{"id":29259,"date":"2020-11-26T15:00:21","date_gmt":"2020-11-26T15:00:21","guid":{"rendered":"http:\/\/routenote.com\/blog\/?p=29259"},"modified":"2020-11-26T13:32:34","modified_gmt":"2020-11-26T13:32:34","slug":"fender-has-record-year-for-sales-amid-coronavirus-pandemic","status":"publish","type":"post","link":"https:\/\/routenote.com\/blog\/fender-has-record-year-for-sales-amid-coronavirus-pandemic\/","title":{"rendered":"Fender Has Record Year For Sales Amid Coronavirus Pandemic"},"content":{"rendered":"\n<p>Image From <a href=\"https:\/\/shop.fender.com\/en-GB\/start\">Fender<\/a><\/p>\n\n\n\n<hr class=\"wp-block-separator\"\/>\n\n\n\n<h4><span style=\"color: #3366FF\"> An increase in guitar sales has driven Fender into a sales boom.<\/span><\/h4>\n\n\n\n<p>The guitar giant <a href=\"https:\/\/shop.fender.com\/en-GB\/start\">Fender<\/a> will sell more guitars in 2020 than any other year in history. Sales have been driven by those looking for six string therapy during the pandemic and subsequent lockdowns. <\/p>\n\n\n\n<p><a href=\"https:\/\/www.businessinsider.com\/ceo-guitar-icon-fender-said-company-expects-record-2020-sales-2020-11?utm_source=feedburner&amp;utm_medium=feed&amp;utm_campaign=Feed%3A+typepad%2Falleyinsider%2Fsilicon_alley_insider+%28Silicon+Alley+Insider%29&amp;r=US&amp;IR=T\">Speaking on the increased sales FMIC chief executive Andy Mooney<\/a> stated that 2020 <em>\u201cwill be the biggest year of sales volume in Fender history, record days of double-digit growth, e-commerce sales and beginner gear sales.\u201d<\/em> He continues, <em>\u201cI never would have thought we would be where we are today if you asked me back in March.\u201d<\/em><\/p>\n\n\n\n<p>Not only were sales up but the <a style=\"user-select: auto;\" href=\"https:\/\/www.fender.com\/play\">Fender Play<\/a> app saw a huge increase between March and June, the app went up to 930,000 registered users from 150,000. Interestingly close to 20 percent of the new users under 24, and 70 percent under 45. There was also an increase of female users which was 30% before the pandemic but is now up to 45%. <\/p>\n\n\n\n<p><a style=\"user-select: auto;\" href=\"https:\/\/shop.fender.com\/en-GB\/start\">Fender<\/a> weren\u2019t the only guitar brand to have a bumper year though, <a style=\"user-select: auto;\" href=\"https:\/\/www.gibson.com\/\">Gibson<\/a> too has a successful year. Although it was uncertain in the beginning due their <a style=\"user-select: auto;\" href=\"https:\/\/www.guitarworld.com\/news\/gibson-temporarily-closes-us-operations-to-help-fight-coronavirus\">factories closing in April<\/a>. James Curleigh, CEO of <a style=\"user-select: auto;\" href=\"https:\/\/www.gibson.com\/\">Gibson<\/a> explained it as such<em style=\"user-select: auto;\"> \u201cWhen we had no production, we had no sales, let\u2019s face it.\u201d<\/em><br \/>But by late summer, he continued, <em style=\"user-select: auto;\">\u201cwe literally couldn\u2019t deliver enough. Everything we were making, we could sell.\u201d<\/em><\/p>\n\n\n\n<p>Music retailers in the UK and US also saw an increase in sales. For example <a href=\"https:\/\/www.guitarcenter.com\/\">Guitar Center<\/a> reported triple-digit growth for most top brands on it\u2019s website. However, the company itself just <a href=\"http:\/\/routenote.com\/blog\/guitar-center-files-for-bankruptcy\/\">recently filed for bankruptcy<\/a>. Brenden Murphy, a senior salesman at <a href=\"https:\/\/www.sweetwater.com\/\">Sweetwater<\/a> said <em>\u201cI\u2019ve been in the instrument retail business for 25-plus years and I\u2019ve never seen anything like it. It feels like every day is Black Friday.\u201d <\/em><\/p>\n\n\n\n<p>Although this is of course great news it remains to be seen if this is something that will be long-term. Hopefully post-pandemic sales continue to grow and interest in fretted instruments remains strong. There is certainly evidence to suggest that even without the pandemic sales boost. <em>\u201cIn dollar terms, guitar sales have grown steadily since the Great Recession of 2009.\u201d&nbsp;<\/em>Last year sales overall topped $8 billion and that\u2019s not including second hand sales. Suggesting that <em>\u201cthe public\u2019s interest in fretted instruments has never been greater,\u201d<\/em> according to Music Trades publisher Paul Majeski. <\/p>\n\n\n\n<hr class=\"wp-block-separator\"\/>\n","protected":false},"excerpt":{"rendered":"<p>Fender see&#8217;s huge increase in sales during pandemic and subsequent lockdowns. <\/p>\n","protected":false},"author":23,"featured_media":29261,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[11109],"tags":[12420,17068,6192,19340,19339,7365,19342,17105,19337,11102,17106,365,19341,126,12614,19338],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v18.4.1 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Fender Has Record Year For Sales Amid Coronavirus Pandemic - RouteNote Blog<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/routenote.com\/blog\/fender-has-record-year-for-sales-amid-coronavirus-pandemic\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Fender Has Record Year For Sales Amid Coronavirus Pandemic - 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