{"id":28578,"date":"2020-11-18T09:50:16","date_gmt":"2020-11-18T09:50:16","guid":{"rendered":"http:\/\/routenote.com\/blog\/?p=28578"},"modified":"2020-11-25T16:45:08","modified_gmt":"2020-11-25T16:45:08","slug":"music-pr","status":"publish","type":"post","link":"https:\/\/routenote.com\/blog\/music-pr\/","title":{"rendered":"How The Music PR Landscape Is Changing"},"content":{"rendered":"\n
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Header Image by <\/em>Christin Hume<\/em><\/a><\/p>\n\n\n\n

Music PR Is Changing And Maybe For The Better\n <\/span><\/h4>\n\n\n\n

Investing in a solid PR strategy or company was one of the necessary payments that an artist would have to make during a release. These campaigns are normally fairly costly and for emerging artists the return may not be worth the investment. Thankfully, there are now much more affordable alternatives that also give you further control of your art. <\/p>\n\n\n\n

A lot of artists these days have taken charge of almost all elements of their project. In fact, a lot of bands and artists are their own managers, social media managers and tour manager. To be successful you have to be able to manage these elements successfully. This may sound daunting but it\u2019s never been easier to control all these elements yourself. Streaming services such as Soundcloud<\/a>, Spotify<\/a> and Apple Music (to name a few) have allowed artists to get their music in the digital realm with ease. However, to make sure your music is heard by the larger audience it deserves you need to promote it. <\/p>\n\n\n\n

This is where a PR company would come in and offer a flat rate to create your press release, contact bloggers, magazines and radios. Services such as this can be costly and is something you\u2019d need to pay out with every release, whether that is a single, EP or LP. <\/p>\n\n\n\n

For established artists this service is absolutely essential but for artists that are starting out or emerging it can be a big hit in the wallet for a small return. Thankfully there are now platforms designed to put your PR strategy in your hands. It also allows you to set your own affordable budget. The two main platforms are MUSOSOUP<\/a> and SubmitHub<\/a>. Some artists will tend to pick one of these sites but you can alternate and even use them all at the same time (budget depending). Each site varies a little in how it works on getting your music out there. <\/p>\n\n\n\n

Today we will be going into further details with the two main sites MUSOSOUP<\/a> and SubmitHub<\/a>, both of which are fantastic PR tools for your upcoming releases. <\/p>\n\n\n\n

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MUSOSOUP <\/a><\/strong><\/h3>\n\n\n\n
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MUSOSOUP (like us at RouteNote<\/a>) is ran by people who have worked in all corners of the music industry, from musicians through to PR specialists. It was clear to them that PR was costing artists too much and that for emerging acts it should be more affordable. They also saw that all the thousands of curators, writers and bloggers deserve a cut for their content. What they have created is a self-fulfilling circle where content creators get paid and artists get their music out to a massive audience across multiple platforms. <\/p>\n\n\n\n

So, how does MUSOSOUP work? <\/strong><\/p>\n\n\n\n

Well you submit your music, with the artwork and self made bio (they also can help you create an effective press release). They will then make sure that it is of a good enough quality for their curators (all before you\u2019ve paid a penny). Once your music is approved you will be asked to pay a one off payment of \u00a315. This then puts you in direct contact with thousands of bloggers, radio hosts and online publications around the world. Each curator will then sift through submissions and then send you an offer for coverage, sometimes paid and sometimes free. It is totally up to you what you choose. It is also up to you how many you say yes too. This platform really puts the power in your hands. <\/p>\n\n\n\n

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They even have a handy video you can watch here: <\/p>\n\n\n\n

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