{"id":28279,"date":"2020-10-30T17:00:50","date_gmt":"2020-10-30T17:00:50","guid":{"rendered":"http:\/\/routenote.com\/blog\/?p=28279"},"modified":"2020-10-30T15:26:26","modified_gmt":"2020-10-30T15:26:26","slug":"youtube-generated-over-5-billion-in-ad-revenue-in-q3-2020-alone","status":"publish","type":"post","link":"https:\/\/routenote.com\/blog\/youtube-generated-over-5-billion-in-ad-revenue-in-q3-2020-alone\/","title":{"rendered":"YouTube generated over $5 billion in ad revenue in Q3 2020 alone"},"content":{"rendered":"\n

YouTube and Google’s parent company Alphabet’s recent earnings call revealed YouTube generated $5.04bn from ad revenue in a single quarter.<\/span><\/h4>\n\n\n\n

Between July and September, YouTube generated $5.04 billion in ads. This is up $1.2bn on the $3.80bn from Q3 2019.<\/p>\n\n\n\n

With COVID-19 lockdown orders in place from March, many suspected Q2 2020 to bring in the biggest results, however the $3.81bn earned was only slightly up from $3.60bn generated in Q2 2019.<\/p>\n\n\n\n

If YouTube generate another $5bn in Q4, they are on track for turning over more than $18 billion from ads in 2020.<\/p>\n\n\n\n

\"YouTube
Image credit: MBW<\/a><\/figcaption><\/figure>\n\n\n\n

No word on how much of the $5bn is being paid out to artists. Los Angeles-based analytics firm Pex recently reported stats showing music to be “more valuable” on YouTube in 2019 vs 2018.<\/a> Pex calculated music makes up only 5% of all content uploaded to the platform, but accounted for 22% of all YouTube views last year. A 2% increase on 2018. Music videos were a staggering 83% of all videos exceeding one billion views on YouTube last year.<\/p>\n\n\n\n

Elsewhere, YouTube Music now has over 30 million paying subscribers.<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"

YouTube and Google’s parent company Alphabet’s recent earnings call revealed YouTube generated $5.04bn from ad revenue in a single quarter. Between July and September, YouTube generated $5.04 billion in ads. This is up $1.2bn on the $3.80bn from Q3 2019. With COVID-19 lockdown orders in place from March, many suspected Q2 2020 to bring in the biggest results, however the $3.81bn earned was only slightly up from $3.60bn generated in Q2 2019. If YouTube generate another $5bn in Q4, they are on track for turning over more than $18 billion from ads in 2020. No word on how much of…<\/p>\n","protected":false},"author":9,"featured_media":28284,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[6628],"tags":[18532,14995,4358,16696,774,18534,18536,18537,4161,18535,18538],"acf":[],"yoast_head":"\nYouTube generated over $5 billion in ad revenue in Q3 2020 alone - RouteNote Blog<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/routenote.com\/blog\/youtube-generated-over-5-billion-in-ad-revenue-in-q3-2020-alone\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"YouTube generated over $5 billion in ad revenue in Q3 2020 alone - RouteNote Blog\" \/>\n<meta property=\"og:description\" content=\"YouTube and Google’s parent company Alphabet’s recent earnings call revealed YouTube generated $5.04bn from ad revenue in a single quarter. Between July and September, YouTube generated $5.04 billion in ads. This is up $1.2bn on the $3.80bn from Q3 2019. With COVID-19 lockdown orders in place from March, many suspected Q2 2020 to bring in the biggest results, however the $3.81bn earned was only slightly up from $3.60bn generated in Q2 2019. If YouTube generate another $5bn in Q4, they are on track for turning over more than $18 billion from ads in 2020. 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