{"id":2556,"date":"2010-01-14T13:17:57","date_gmt":"2010-01-14T12:17:57","guid":{"rendered":"http:\/\/routenote.com\/blog\/?p=2556"},"modified":"2022-06-09T12:30:06","modified_gmt":"2022-06-09T11:30:06","slug":"hmv-slated-to-partner-with-luminar","status":"publish","type":"post","link":"https:\/\/routenote.com\/blog\/hmv-slated-to-partner-with-luminar\/","title":{"rendered":"HMV Slated To Partner With Luminar"},"content":{"rendered":"

\"HMV<\/a>HMV\"luminar<\/a> is one high street music chain that has thus far survived the decimation that has killed off Zavvi, Fopp, and other music retailers, and Luminar<\/a> is a behind the scenes operator of a large group of nightclubs across the UK. According to a report in the Times<\/a> ‘the two companies are discussing the possibility of setting up a small number of pilots that would involve HMV stores and Luminar clubs cross-marketing to each others\u2019 customers.’ <\/em>This seems like a smart move on HMV’s part, taking a few more of their eggs out of the physical retail market. In the light of the proposed deal between Ticketmaster and Live Nation, which if approved would sweep the board on high level gigs, it makes sense for mid level venues to start tying in with big players in the music industry for some marketing support, thereby providing another route to heavliy promoted artists, and safeguarding their territory from downward incursion.<\/p>\n

HMV already has its own record label, and close ties into live venues, which are proving more resistant to the general slump in the music market than physical record sales.<\/p>\n","protected":false},"excerpt":{"rendered":"

HMV is one high street music chain that has thus far survived the decimation that has killed off Zavvi, Fopp, and other music retailers, and Luminar is a behind the scenes operator of a large group of nightclubs across the UK. According to a report in the Times ‘the two companies are discussing the possibility of setting up a small number of pilots that would involve HMV stores and Luminar clubs cross-marketing to each others\u2019 customers.’ This seems like a smart move on HMV’s part, taking a few more of their eggs out of the physical retail market. In the…<\/p>\n","protected":false},"author":32,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[1],"tags":[1090,92,2155,637,921],"acf":[],"yoast_head":"\nHMV Slated To Partner With Luminar - RouteNote Blog<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/routenote.com\/blog\/hmv-slated-to-partner-with-luminar\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"HMV Slated To Partner With Luminar - RouteNote Blog\" \/>\n<meta property=\"og:description\" content=\"HMV is one high street music chain that has thus far survived the decimation that has killed off Zavvi, Fopp, and other music retailers, and Luminar is a behind the scenes operator of a large group of nightclubs across the UK. 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