{"id":25077,"date":"2020-08-13T17:30:50","date_gmt":"2020-08-13T17:30:50","guid":{"rendered":"http:\/\/routenote.com\/blog\/?p=25077"},"modified":"2022-04-14T12:48:04","modified_gmt":"2022-04-14T11:48:04","slug":"amazon-music-launch-rediscover-to-promote-artists-on-the-platform","status":"publish","type":"post","link":"https:\/\/routenote.com\/blog\/amazon-music-launch-rediscover-to-promote-artists-on-the-platform\/","title":{"rendered":"Amazon Music launch [RE]DISCOVER to promote artists on the platform"},"content":{"rendered":"\n<h2 style=\"user-select: auto;\"><span style=\"color: #3366ff; user-select: auto;\">Amazon launch a new global brand to promote artists catalogs. Starting this month with Bob Marley.<\/span><\/h2>\n\n\n\n<p>According to Amazon, [RE]DISCOVER is designed to &#8220;showcases carefully-curated artist playlists across various genres and takes listeners on a career-spanning journey of musical discovery, or re-discovery, through the featured artist\u2019s entire body of work&#8221;.<\/p>\n\n\n\n<p>The first Tuesday of every month will see Amazon announcing a new <em style=\"user-select: auto;\">Artist of the Month<\/em>, along with new editorial and marketing initiatives, short video features, and up to 20 new playlists.<\/p>\n\n\n\n<p>Launched earlier this month, Amazon&#8217;s first <em style=\"user-select: auto;\">Artist of the Month<\/em> is commemorating Bob Marley&#8217;s 75th birthday. The first playlists to debut include [RE]DISCOVER Alanis Morissette, [RE]DISCOVER AC\/DC, [RE]DISCOVER The Chicks and [RE]DISCOVER Drake.<\/p>\n\n\n\n<p>Find Bob Marley&#8217;s artist store on Amazon.com, full of links to stream and download digital tracks, physical music selections, and a collection of exclusive merchandise. Later this year, Amazon Music HD will exclusively stream Legend: The Best of Bob Marley &amp; The Wailers in immersive 3D Audio, mixed in Dolby Atmos.<\/p>\n\n\n\n<blockquote class=\"wp-block-quote\"><p>My father\u2019s music has moved and inspired legions of fans around the world, and we\u2019re thrilled Amazon Music has developed a campaign that celebrates the rediscovery of his classics while introducing new favorites to the next generation. Never has there been a more crucial time for the world to hear my father\u2019s music and message.<\/p><cite>Cedella Marley<\/cite><\/blockquote>\n\n\n\n<blockquote class=\"wp-block-quote\"><p>[RE]DISCOVER was inspired by what many music fans recognize as one of the great joys of the streaming era: our ability to discover or rediscover great music. With [RE]DISCOVER, we\u2019ve created a dedicated umbrella under which all catalog music and the stories that accompany them can be experienced. Whether you\u2019re hearing Bob Marley for the first time, or being reminded of his music again, the reward of that experience is real. We\u2019ve created a destination for catalog music that aims to engage both existing fans, and create next generations of them.<\/p><cite>Adam Block, Global Head of Catalog Music, Amazon Music<\/cite><\/blockquote>\n","protected":false},"excerpt":{"rendered":"<p>Amazon launch a new global brand to promote artists catalogs. Starting this month with Bob Marley. According to Amazon, [RE]DISCOVER is designed to &#8220;showcases carefully-curated artist playlists across various genres and takes listeners on a career-spanning journey of musical discovery, or re-discovery, through the featured artist\u2019s entire body of work&#8221;. The first Tuesday of every month will see Amazon announcing a new Artist of the Month, along with new editorial and marketing initiatives, short video features, and up to 20 new playlists. Launched earlier this month, Amazon&#8217;s first Artist of the Month is commemorating Bob Marley&#8217;s 75th birthday. The first&#8230;<\/p>\n","protected":false},"author":9,"featured_media":25079,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[1],"tags":[635,11863,16385,16384,609,16388,16383,16387,16389,16381],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v18.4.1 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Amazon Music launch [RE]DISCOVER to promote artists on the platform - RouteNote Blog<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/routenote.com\/blog\/amazon-music-launch-rediscover-to-promote-artists-on-the-platform\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Amazon Music launch [RE]DISCOVER to promote artists on the platform - RouteNote Blog\" \/>\n<meta property=\"og:description\" content=\"Amazon launch a new global brand to promote artists catalogs. Starting this month with Bob Marley. According to Amazon, [RE]DISCOVER is designed to &#8220;showcases carefully-curated artist playlists across various genres and takes listeners on a career-spanning journey of musical discovery, or re-discovery, through the featured artist\u2019s entire body of work&#8221;. The first Tuesday of every month will see Amazon announcing a new Artist of the Month, along with new editorial and marketing initiatives, short video features, and up to 20 new playlists. Launched earlier this month, Amazon&#8217;s first Artist of the Month is commemorating Bob Marley&#8217;s 75th birthday. 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