{"id":22579,"date":"2020-08-04T16:30:17","date_gmt":"2020-08-04T16:30:17","guid":{"rendered":"http:\/\/routenote.com\/blog\/?p=22579"},"modified":"2020-08-04T16:32:47","modified_gmt":"2020-08-04T16:32:47","slug":"snapchat-are-adding-music-to-snaps-making-it-a-true-instagram-and-tiktok-competitor","status":"publish","type":"post","link":"https:\/\/routenote.com\/blog\/snapchat-are-adding-music-to-snaps-making-it-a-true-instagram-and-tiktok-competitor\/","title":{"rendered":"Snapchat are adding music to Snaps making it a true Instagram and TikTok competitor"},"content":{"rendered":"<h4 style=\"user-select: auto;\"><span style=\"color: #3366ff;\">The new Snapchat feature allows you to add music before or after snapping, with licenses signed with Warner Music Group and Universal Music Group.<\/span><\/h4>\n\n\n<p>Snap announced they are working on the feature and have licenses signed with major labels including Warner Music Group and Universal Music Group. The feature is currently being tested in Australia and New Zealand, with a wider release planned for the fall.<br \/><\/p>\n\n\n\n<blockquote class=\"wp-block-quote\"><p>We\u2019re constantly building on our relationships within the music industry, and making sure the entire music ecosystem (artists, labels, songwriters, publishers and streaming services) are seeing value in our partnerships. Music is a new dimension they can add to their Snaps that helps capture feelings and moments they want to share with their real friends.<\/p><p><br \/><\/p><cite>Spokesperson for Snap<\/cite><\/blockquote>\n\n\n\n<p>The timing of this new feature is well planned, after TikTok lost India a month ago and is unsturdy in the US, with continuing talks between TikTok, Microsoft and the US Government.<br \/><\/p>\n\n\n\n<p>Facebook are also ramping up music features, with official music videos on Facebook, as well as testing their true TikTok competitor Reels on Instagram.<br \/><\/p>\n","protected":false},"excerpt":{"rendered":"<p>The new Snapchat feature allows you to add music before or after snapping, with licenses signed with Warner Music Group and Universal Music Group. Snap announced they are working on the feature and have licenses signed with major labels including Warner Music Group and Universal Music Group. The feature is currently being tested in Australia and New Zealand, with a wider release planned for the fall. We\u2019re constantly building on our relationships within the music industry, and making sure the entire music ecosystem (artists, labels, songwriters, publishers and streaming services) are seeing value in our partnerships. Music is a new&#8230;<\/p>\n","protected":false},"author":9,"featured_media":22583,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[1],"tags":[12270,39,6207,7143,28,7472,7898,6290,10264,680,677],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v18.4.1 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Snapchat are adding music to Snaps making it a true Instagram and TikTok competitor - RouteNote Blog<\/title>\n<meta name=\"description\" content=\"The new Snapchat feature allows you to add music before or after snapping, with licenses signed with Warner Music Group and Universal Music Group.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/routenote.com\/blog\/snapchat-are-adding-music-to-snaps-making-it-a-true-instagram-and-tiktok-competitor\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Snapchat are adding music to Snaps making it a true Instagram and TikTok competitor - 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