{"id":18038,"date":"2020-01-09T13:30:47","date_gmt":"2020-01-09T13:30:47","guid":{"rendered":"http:\/\/routenote.com\/blog\/?p=18038"},"modified":"2020-01-09T12:56:09","modified_gmt":"2020-01-09T12:56:09","slug":"spotify-launch-targeted-adverts-in-podcasts","status":"publish","type":"post","link":"https:\/\/routenote.com\/blog\/spotify-launch-targeted-adverts-in-podcasts\/","title":{"rendered":"Spotify launch targeted adverts in podcasts"},"content":{"rendered":"<h4><span style=\"color: #3366ff;\">Spotify have expanded their platform for brands and are placing adverts in their vast catalogue of podcasts available to stream.<\/span><\/h4>\n\n\n<p>Since expanding their platform from solely music to include podcasts for streaming, Spotify have seen podcasts take off. With their now expansive list of podcasts available to stream and millions of listeners tuning in to episodes every week they are opening them up to advertisers.<\/p>\n\n\n\n<p>Spotify have announced &#8216;Spotify Podcast Ads&#8217;, allowing brands and companies to pay to advertise on podcasts. Using Spotify&#8217;s &#8216;Streaming Ad Insertion&#8217; technology marketers will be able to target their ads to audiences they think are the most likely to respond to their products based on the podcast and user&#8217;s listening habits.<\/p>\n\n\n\n<p>Spotify are also offering digital advertisers a suite of tools so that they can analyse the response to their ads and see the audiences and listening behaviour behind each advert listen. Spotify reckon they are in a unique position with podcasts to offer advertising that can be truly tracked, as podcasts are streamed through their platform rather than downloaded.<\/p>\n\n\n\n<p><strong>Spotify present 3 main areas of importance for advertising on podcasts with them: <\/strong><\/p>\n\n\n\n<ul><li><strong>Reach the audience you want to reach<\/strong><br \/>To date, podcast advertisers have had to rely on audience surveys or inferences about the podcast\u2019s content to figure out where to allocate their podcast ad budgets. Spotify Podcasts Ads reach a logged-in user base of millions of listeners. We provide data-driven recommendations and insights to help you reach the right audience.<\/li><li><strong>Deliver your ads with confidence<\/strong><br \/>In 2016, the IAB unified measurement of &#8220;ad delivery&#8221; across the industry,<sup>3<\/sup>&nbsp;but due to the distributed, downloaded nature of podcasting, the new guidelines could not tell advertisers whether listeners actually heard their ads. Spotify Podcast Ads measure real impressions as they occur, reporting on the age, gender, device type, and listening behavior of the audience reached.<\/li><li><strong>Understand the impact of your investment<\/strong><br \/>Without knowing who actually heard an ad, podcast advertisers have largely been unable to measure the impact of their podcast advertising through typical digital media practices like brand lift studies or conversion reporting. To date, podcast advertisers have found creative ways to directionally indicate whether their ads resonated through tactics like coupon codes and vanity URLs. With Spotify Podcast Ads, we will be able to tap into our suite of digital measurement capabilities to learn more about how people perceive your brand and take action after hearing your ad.<\/li><\/ul>\n\n\n\n<p>Spotify&#8217;s Senior Product Manager of Podcast Monetisation, Joel Withrow says: &#8220;In the past five years, podcasts have become a staple of pop culture. In that time, I&#8217;ve spoken to a lot of skeptical brands, and the conversation consistently begins and ends with measurement. I&#8217;m excited to continue evolving the medium at Spotify. <\/p>\n\n\n\n<p>&#8220;With our trusted, logged in audience, we can finally prove out the effectiveness of podcasts with the data and insights that digital advertisers expect.&#8221;<\/p>\n\n\n\n<p>Executive Vice President of Strategy at Havas Media, Gabrielle Rossetti added: &#8220;Podcasts have long been a highly compelling advertising environment, but we\u2019ve been hesitant to dive in given the medium\u2019s well-known limitations.  <br \/><\/p>\n\n\n\n<p>&#8220;Naturally, we were eager to test Spotify\u2019s new podcast ad tech and have an influencer like Jemele endorse our new line of sneakers the\u00a0<a rel=\"noreferrer noopener\" target=\"_blank\" href=\"https:\/\/us.puma.com\/en\/us\/pd\/clyde-hardwood-basketball-shoes\/193663.html\">Clyde Hardwoods<\/a>. We\u2019re excited to continue partnering with Spotify to push the boundaries of podcasts.\u201d <\/p>\n","protected":false},"excerpt":{"rendered":"<p>Spotify have expanded their platform for brands and are placing adverts in their vast catalogue of podcasts available to stream. Since expanding their platform from solely music to include podcasts for streaming, Spotify have seen podcasts take off. With their now expansive list of podcasts available to stream and millions of listeners tuning in to episodes every week they are opening them up to advertisers. Spotify have announced &#8216;Spotify Podcast Ads&#8217;, allowing brands and companies to pay to advertise on podcasts. Using Spotify&#8217;s &#8216;Streaming Ad Insertion&#8217; technology marketers will be able to target their ads to audiences they think are&#8230;<\/p>\n","protected":false},"author":12,"featured_media":18039,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[1],"tags":[10827,820,198,4659,1038,4299,1867,825,11765],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v18.4.1 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Spotify launch targeted adverts in podcasts - RouteNote Blog<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/routenote.com\/blog\/spotify-launch-targeted-adverts-in-podcasts\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Spotify launch targeted adverts in podcasts - RouteNote Blog\" \/>\n<meta property=\"og:description\" content=\"Spotify have expanded their platform for brands and are placing adverts in their vast catalogue of podcasts available to stream. Since expanding their platform from solely music to include podcasts for streaming, Spotify have seen podcasts take off. With their now expansive list of podcasts available to stream and millions of listeners tuning in to episodes every week they are opening them up to advertisers. Spotify have announced &#8216;Spotify Podcast Ads&#8217;, allowing brands and companies to pay to advertise on podcasts. Using Spotify&#8217;s &#8216;Streaming Ad Insertion&#8217; technology marketers will be able to target their ads to audiences they think are...\" \/>\n<meta property=\"og:url\" content=\"https:\/\/routenote.com\/blog\/spotify-launch-targeted-adverts-in-podcasts\/\" \/>\n<meta property=\"og:site_name\" content=\"RouteNote Blog\" \/>\n<meta property=\"article:published_time\" content=\"2020-01-09T13:30:47+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2020-01-09T12:56:09+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/routenote.com\/blog\/wp-content\/uploads\/2020\/01\/Spotify-podcast-advertising.png\" \/>\n\t<meta property=\"og:image:width\" content=\"1282\" \/>\n\t<meta property=\"og:image:height\" content=\"768\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@CockJacca\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Jacca-RouteNote\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"3 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Organization\",\"@id\":\"https:\/\/routenote.com\/blog\/#organization\",\"name\":\"RouteNote\",\"url\":\"https:\/\/routenote.com\/blog\/\",\"sameAs\":[],\"logo\":{\"@type\":\"ImageObject\",\"@id\":\"https:\/\/routenote.com\/blog\/#logo\",\"inLanguage\":\"en-US\",\"url\":\"https:\/\/routenote.com\/blog\/wp-content\/uploads\/2020\/11\/routenote-logo.jpg\",\"contentUrl\":\"https:\/\/routenote.com\/blog\/wp-content\/uploads\/2020\/11\/routenote-logo.jpg\",\"width\":1000,\"height\":1000,\"caption\":\"RouteNote\"},\"image\":{\"@id\":\"https:\/\/routenote.com\/blog\/#logo\"}},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/routenote.com\/blog\/#website\",\"url\":\"https:\/\/routenote.com\/blog\/\",\"name\":\"RouteNote Blog\",\"description\":\"The World of Digital Music - Distribution - Stores and Free Music\",\"publisher\":{\"@id\":\"https:\/\/routenote.com\/blog\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/routenote.com\/blog\/?s={search_term_string}\"},\"query-input\":\"required name=search_term_string\"}],\"inLanguage\":\"en-US\"},{\"@type\":\"ImageObject\",\"@id\":\"https:\/\/routenote.com\/blog\/spotify-launch-targeted-adverts-in-podcasts\/#primaryimage\",\"inLanguage\":\"en-US\",\"url\":\"https:\/\/routenote.com\/blog\/wp-content\/uploads\/2020\/01\/Spotify-podcast-advertising.png\",\"contentUrl\":\"https:\/\/routenote.com\/blog\/wp-content\/uploads\/2020\/01\/Spotify-podcast-advertising.png\",\"width\":1282,\"height\":768,\"caption\":\"Spotify podcast advertising\"},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/routenote.com\/blog\/spotify-launch-targeted-adverts-in-podcasts\/#webpage\",\"url\":\"https:\/\/routenote.com\/blog\/spotify-launch-targeted-adverts-in-podcasts\/\",\"name\":\"Spotify launch targeted adverts in podcasts - RouteNote Blog\",\"isPartOf\":{\"@id\":\"https:\/\/routenote.com\/blog\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/routenote.com\/blog\/spotify-launch-targeted-adverts-in-podcasts\/#primaryimage\"},\"datePublished\":\"2020-01-09T13:30:47+00:00\",\"dateModified\":\"2020-01-09T12:56:09+00:00\",\"breadcrumb\":{\"@id\":\"https:\/\/routenote.com\/blog\/spotify-launch-targeted-adverts-in-podcasts\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/routenote.com\/blog\/spotify-launch-targeted-adverts-in-podcasts\/\"]}]},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/routenote.com\/blog\/spotify-launch-targeted-adverts-in-podcasts\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/routenote.com\/blog\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Spotify launch targeted adverts in podcasts\"}]},{\"@type\":\"Article\",\"@id\":\"https:\/\/routenote.com\/blog\/spotify-launch-targeted-adverts-in-podcasts\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/routenote.com\/blog\/spotify-launch-targeted-adverts-in-podcasts\/#webpage\"},\"author\":{\"@id\":\"https:\/\/routenote.com\/blog\/#\/schema\/person\/c0cf8473ad65e0c00d09ff942bac997d\"},\"headline\":\"Spotify launch targeted adverts in podcasts\",\"datePublished\":\"2020-01-09T13:30:47+00:00\",\"dateModified\":\"2020-01-09T12:56:09+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/routenote.com\/blog\/spotify-launch-targeted-adverts-in-podcasts\/#webpage\"},\"wordCount\":558,\"commentCount\":2,\"publisher\":{\"@id\":\"https:\/\/routenote.com\/blog\/#organization\"},\"image\":{\"@id\":\"https:\/\/routenote.com\/blog\/spotify-launch-targeted-adverts-in-podcasts\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/routenote.com\/blog\/wp-content\/uploads\/2020\/01\/Spotify-podcast-advertising.png\",\"keywords\":[\"ad studio\",\"ads\",\"advertising\",\"Adverts\",\"music streaming\",\"podcast\",\"podcasts\",\"spotify\",\"streaming ad insertion\"],\"articleSection\":[\"Digital Music News\"],\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\/\/routenote.com\/blog\/spotify-launch-targeted-adverts-in-podcasts\/#respond\"]}]},{\"@type\":\"Person\",\"@id\":\"https:\/\/routenote.com\/blog\/#\/schema\/person\/c0cf8473ad65e0c00d09ff942bac997d\",\"name\":\"Jacca-RouteNote\",\"image\":{\"@type\":\"ImageObject\",\"@id\":\"https:\/\/routenote.com\/blog\/#personlogo\",\"inLanguage\":\"en-US\",\"url\":\"https:\/\/secure.gravatar.com\/avatar\/630810cdfb9548b677f11cb2bfaac3b8?s=96&d=blank&r=g\",\"contentUrl\":\"https:\/\/secure.gravatar.com\/avatar\/630810cdfb9548b677f11cb2bfaac3b8?s=96&d=blank&r=g\",\"caption\":\"Jacca-RouteNote\"},\"description\":\"Writing about music, listening to music, and occasionally playing music.\",\"sameAs\":[\"https:\/\/twitter.com\/CockJacca\"],\"url\":\"https:\/\/routenote.com\/blog\/author\/jacca\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Spotify launch targeted adverts in podcasts - RouteNote Blog","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/routenote.com\/blog\/spotify-launch-targeted-adverts-in-podcasts\/","og_locale":"en_US","og_type":"article","og_title":"Spotify launch targeted adverts in podcasts - RouteNote Blog","og_description":"Spotify have expanded their platform for brands and are placing adverts in their vast catalogue of podcasts available to stream. Since expanding their platform from solely music to include podcasts for streaming, Spotify have seen podcasts take off. With their now expansive list of podcasts available to stream and millions of listeners tuning in to episodes every week they are opening them up to advertisers. Spotify have announced &#8216;Spotify Podcast Ads&#8217;, allowing brands and companies to pay to advertise on podcasts. Using Spotify&#8217;s &#8216;Streaming Ad Insertion&#8217; technology marketers will be able to target their ads to audiences they think are...","og_url":"https:\/\/routenote.com\/blog\/spotify-launch-targeted-adverts-in-podcasts\/","og_site_name":"RouteNote Blog","article_published_time":"2020-01-09T13:30:47+00:00","article_modified_time":"2020-01-09T12:56:09+00:00","og_image":[{"width":1282,"height":768,"url":"https:\/\/routenote.com\/blog\/wp-content\/uploads\/2020\/01\/Spotify-podcast-advertising.png","type":"image\/png"}],"twitter_card":"summary_large_image","twitter_creator":"@CockJacca","twitter_misc":{"Written by":"Jacca-RouteNote","Est. reading time":"3 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Organization","@id":"https:\/\/routenote.com\/blog\/#organization","name":"RouteNote","url":"https:\/\/routenote.com\/blog\/","sameAs":[],"logo":{"@type":"ImageObject","@id":"https:\/\/routenote.com\/blog\/#logo","inLanguage":"en-US","url":"https:\/\/routenote.com\/blog\/wp-content\/uploads\/2020\/11\/routenote-logo.jpg","contentUrl":"https:\/\/routenote.com\/blog\/wp-content\/uploads\/2020\/11\/routenote-logo.jpg","width":1000,"height":1000,"caption":"RouteNote"},"image":{"@id":"https:\/\/routenote.com\/blog\/#logo"}},{"@type":"WebSite","@id":"https:\/\/routenote.com\/blog\/#website","url":"https:\/\/routenote.com\/blog\/","name":"RouteNote Blog","description":"The World of Digital Music - Distribution - Stores and Free Music","publisher":{"@id":"https:\/\/routenote.com\/blog\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/routenote.com\/blog\/?s={search_term_string}"},"query-input":"required name=search_term_string"}],"inLanguage":"en-US"},{"@type":"ImageObject","@id":"https:\/\/routenote.com\/blog\/spotify-launch-targeted-adverts-in-podcasts\/#primaryimage","inLanguage":"en-US","url":"https:\/\/routenote.com\/blog\/wp-content\/uploads\/2020\/01\/Spotify-podcast-advertising.png","contentUrl":"https:\/\/routenote.com\/blog\/wp-content\/uploads\/2020\/01\/Spotify-podcast-advertising.png","width":1282,"height":768,"caption":"Spotify podcast advertising"},{"@type":"WebPage","@id":"https:\/\/routenote.com\/blog\/spotify-launch-targeted-adverts-in-podcasts\/#webpage","url":"https:\/\/routenote.com\/blog\/spotify-launch-targeted-adverts-in-podcasts\/","name":"Spotify launch targeted adverts in podcasts - RouteNote Blog","isPartOf":{"@id":"https:\/\/routenote.com\/blog\/#website"},"primaryImageOfPage":{"@id":"https:\/\/routenote.com\/blog\/spotify-launch-targeted-adverts-in-podcasts\/#primaryimage"},"datePublished":"2020-01-09T13:30:47+00:00","dateModified":"2020-01-09T12:56:09+00:00","breadcrumb":{"@id":"https:\/\/routenote.com\/blog\/spotify-launch-targeted-adverts-in-podcasts\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/routenote.com\/blog\/spotify-launch-targeted-adverts-in-podcasts\/"]}]},{"@type":"BreadcrumbList","@id":"https:\/\/routenote.com\/blog\/spotify-launch-targeted-adverts-in-podcasts\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/routenote.com\/blog\/"},{"@type":"ListItem","position":2,"name":"Spotify launch targeted adverts in podcasts"}]},{"@type":"Article","@id":"https:\/\/routenote.com\/blog\/spotify-launch-targeted-adverts-in-podcasts\/#article","isPartOf":{"@id":"https:\/\/routenote.com\/blog\/spotify-launch-targeted-adverts-in-podcasts\/#webpage"},"author":{"@id":"https:\/\/routenote.com\/blog\/#\/schema\/person\/c0cf8473ad65e0c00d09ff942bac997d"},"headline":"Spotify launch targeted adverts in podcasts","datePublished":"2020-01-09T13:30:47+00:00","dateModified":"2020-01-09T12:56:09+00:00","mainEntityOfPage":{"@id":"https:\/\/routenote.com\/blog\/spotify-launch-targeted-adverts-in-podcasts\/#webpage"},"wordCount":558,"commentCount":2,"publisher":{"@id":"https:\/\/routenote.com\/blog\/#organization"},"image":{"@id":"https:\/\/routenote.com\/blog\/spotify-launch-targeted-adverts-in-podcasts\/#primaryimage"},"thumbnailUrl":"https:\/\/routenote.com\/blog\/wp-content\/uploads\/2020\/01\/Spotify-podcast-advertising.png","keywords":["ad studio","ads","advertising","Adverts","music streaming","podcast","podcasts","spotify","streaming ad insertion"],"articleSection":["Digital Music News"],"inLanguage":"en-US","potentialAction":[{"@type":"CommentAction","name":"Comment","target":["https:\/\/routenote.com\/blog\/spotify-launch-targeted-adverts-in-podcasts\/#respond"]}]},{"@type":"Person","@id":"https:\/\/routenote.com\/blog\/#\/schema\/person\/c0cf8473ad65e0c00d09ff942bac997d","name":"Jacca-RouteNote","image":{"@type":"ImageObject","@id":"https:\/\/routenote.com\/blog\/#personlogo","inLanguage":"en-US","url":"https:\/\/secure.gravatar.com\/avatar\/630810cdfb9548b677f11cb2bfaac3b8?s=96&d=blank&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/630810cdfb9548b677f11cb2bfaac3b8?s=96&d=blank&r=g","caption":"Jacca-RouteNote"},"description":"Writing about music, listening to music, and occasionally playing music.","sameAs":["https:\/\/twitter.com\/CockJacca"],"url":"https:\/\/routenote.com\/blog\/author\/jacca\/"}]}},"jetpack_featured_media_url":"https:\/\/routenote.com\/blog\/wp-content\/uploads\/2020\/01\/Spotify-podcast-advertising.png","_links":{"self":[{"href":"https:\/\/routenote.com\/blog\/wp-json\/wp\/v2\/posts\/18038"}],"collection":[{"href":"https:\/\/routenote.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/routenote.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/routenote.com\/blog\/wp-json\/wp\/v2\/users\/12"}],"replies":[{"embeddable":true,"href":"https:\/\/routenote.com\/blog\/wp-json\/wp\/v2\/comments?post=18038"}],"version-history":[{"count":0,"href":"https:\/\/routenote.com\/blog\/wp-json\/wp\/v2\/posts\/18038\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/routenote.com\/blog\/wp-json\/wp\/v2\/media\/18039"}],"wp:attachment":[{"href":"https:\/\/routenote.com\/blog\/wp-json\/wp\/v2\/media?parent=18038"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/routenote.com\/blog\/wp-json\/wp\/v2\/categories?post=18038"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/routenote.com\/blog\/wp-json\/wp\/v2\/tags?post=18038"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}